building great relationships, by brian cauble
DESCRIPTION
Taking Online Relationships Offline and Offline Relationships Online, presented at the Alabama Social Media Association on June 25, 2013. For more, visit http://alsocme.com.TRANSCRIPT
Date June 23rd, 2003
Building Great RelationshipsTaking Online Relationships Offline and Offline Relationships Online
Brian Cauble
Who Am I?
✤ Software Developer (Former)
✤ Mobile Apps
✤ Entrepreneur
✤ Startup Advisor
✤ Social Media
✤ Entrepreneurship
✤ Sports
✤ Photography
✤ Crossfit
Networking Events
+
Stacks of Business Cards
=
Losing Touch
The Old Formula
Social Media
My Five Guidelines
1. Be Interesting
2. Be Humble
3. Be Engaged
4. Be Authentic
5. Be Helpful
The Five Guidelines
+
Networking
+
Social Media
=
The New Formula
Techniques (Offline to Online)
Follow Up
✤ Connection Requests
✤ Be Specific
✤ Find Shared Interests
✤ DO NOT SELL!!!
BAD!!!
GOOD!!!
Create Awareness
✤ Update Status/Checkin
✤ Comment/Like
✤ Post Interesting Links & Thoughts
✤ Write About Relevant Topics
Build Trust
✤ Make Connections
✤ Offer Expertise
✤ Lead/Organize or Volunteer for Groups
✤ Let People Into Your World, even the hard stuff
Standout
✤ Passion
✤ Authenticity
✤ Develop an Identity
✤ Reach Out/Keep in Touch
Techniques (Online to Offline)
Expand the Relationship
✤ Coffee/Lunch
✤ Conferences
✤ Common Contacts
Cement the Relationship
✤ Touch Base (it’s simple)
✤ Invitations to Interesting Events
✤ Scan Attendees/Reach Out
Tools
Tools
✤ Evernote
✤ Business Card Scanner Apps (Card Snap/Card Snap Lite)
✤ Contactually
✤ Near Me Apps (Circle, Sonar, Foursquare)
✤ Send Out Cards
Questions