building border less brand rethinking innovation
DESCRIPTION
Key ingredients to make a border less bran---hope you like itTRANSCRIPT
![Page 1: Building border less brand Rethinking Innovation](https://reader035.vdocuments.site/reader035/viewer/2022062419/5583c13fd8b42a784f8b4b13/html5/thumbnails/1.jpg)
Building Border-Less BrandRe Thinking Innovation
![Page 2: Building border less brand Rethinking Innovation](https://reader035.vdocuments.site/reader035/viewer/2022062419/5583c13fd8b42a784f8b4b13/html5/thumbnails/2.jpg)
Brand-Friend from School
![Page 3: Building border less brand Rethinking Innovation](https://reader035.vdocuments.site/reader035/viewer/2022062419/5583c13fd8b42a784f8b4b13/html5/thumbnails/3.jpg)
“Brand is not new”
![Page 4: Building border less brand Rethinking Innovation](https://reader035.vdocuments.site/reader035/viewer/2022062419/5583c13fd8b42a784f8b4b13/html5/thumbnails/4.jpg)
Global Brands
![Page 5: Building border less brand Rethinking Innovation](https://reader035.vdocuments.site/reader035/viewer/2022062419/5583c13fd8b42a784f8b4b13/html5/thumbnails/5.jpg)
Innovation
1. Solution devising Customers unmet needs
![Page 6: Building border less brand Rethinking Innovation](https://reader035.vdocuments.site/reader035/viewer/2022062419/5583c13fd8b42a784f8b4b13/html5/thumbnails/6.jpg)
“The World is Flat”
![Page 7: Building border less brand Rethinking Innovation](https://reader035.vdocuments.site/reader035/viewer/2022062419/5583c13fd8b42a784f8b4b13/html5/thumbnails/7.jpg)
Challenges
1. Linking Product to Customer
2. Communication Challenges
3. Un-kept Promises4. Negative Publicity5. Counter-feit products
![Page 8: Building border less brand Rethinking Innovation](https://reader035.vdocuments.site/reader035/viewer/2022062419/5583c13fd8b42a784f8b4b13/html5/thumbnails/8.jpg)
Nitika Garg& Alok Mahajan
Thank You
Chocolates on the pillows are not enough
Rethinking innovation