building a digital marketplace with balluun

Building a Digital Marketplace with Balluun

Tuesday November 11, 2014

11am Pacific

• B2B SaaS startup founded in 2009 –  Offices in Silicon Valley, New York City, and Zurich

•  Partner and technology provider of social commerce with digital marketplaces –  Portfolio includes Balluun 365 and Balluun Directory –  Visit http://www.balluun.com for more info

•  Currently powering the largest B2B networks in industries like fashion, toys, and licensing

11/12/14 www.balluun.com 2

balluun introduction

agenda •  What is a digital marketplace •  Working with Balluun •  On-boarding a trade show •  On-boarding exhibitors/sellers •  Attendee user experience •  Future events

45 minutes total

www.balluun.com 11/12/14 3

what is a digital marketplace? •  an online environment, such as a website,

that allows individual firms to conduct business electronically


•  Enhance and extend physical event digitally – Keep physical events relevant – Continue face-to-face conversation offline – Reach new audiences

•  Current digital marketplace solutions are focused on certain industry segments – Ebay/Amazon: consumer – Alibaba: sourcing – Balluun: trade shows


why do trade shows want a digital marketplace?

•  Custom deployment –  Have to be product

manager and engineer •  SEO, interfaces,

features and functions

–  “Building an exhibition hall”

•  SaaS –  Don’t need to worry

about hosting, deploying, managing

–  “Renting a exhibition space”


build or buy

Toy Industry Association’s ShopToyFair365.com

ShopToyFair365 powered by balluun


http://youtu.be/uOVNpDQx-yg

trade show references ShopTheFloor powered by balluun


Advanstar Global’s ShopTheFloor.com

http://youtu.be/n9A974QeTzU

LicenseConnect powered by balluun


Advanstar Global’s LicenseConnect.com

balluun enabling balluun 365 SaaS platform •  Digital delivery of software-as-a-service that will

run smoothly, guaranteed –  Secure, data hosting and management of domain –  Platform includes web and mobile clients –  Continuous updates to your digital marketplace –  E-mail notifications for transactions and engagement

•  Staffed by Balluun to support your digital marketplace –  Single point of contact thru dedicated account manager –  Project management for deployment and launch –  Comprehensive customer service –  Technology and social marketing consulting


balluun b2b digital marketplaces •  Balluun 365 enhances and extends their trade

show experience with 24/7/365 b2b digital marketplace features –  digital showroom: product display venues –  social networking: personal trade show network –  discovery: browse/search products and businesses –  communication: real time and pre/post show –  commerce: ability to buy and sell, source and trade



balluun 365 tiers

COMMUNITY Social networking features

PREMIUM Product and showroom features

COMMERCE Commerce and advanced services

Get the following digital marketplace features:

• Company profiles • User profiles • Import trade show user

database • Social networking • Ability to connect and

message

Get all Community features

PLUS

• Digital storefront and product showcases

• Display, browse, and search products

• Ability to protect/restrict exhibitor proprietary information (like pricing and product display) to different audiences

• Ability to offer and share in advertisement revenues

Get all Premium features

PLUS

• Digital purchase orders • e-Commerce

transactions • Ability to add ERP and

other integration • Ability to offer and share

in premium revenue-generating services like analytics, lead generation, and e-Commerce commissions

!

trial for trade show operators •  Visit https://www.balluun.com/getting-started

and create or claim a domain for your trade show by filling out the getting started form – Trade show organization – Show size –  Industry

•  Try out the free features on your claimed domain – Upgrade at any time for premium and

commerce features


agenda •  What is a digital marketplace •  Working with Balluun •  On-boarding a trade show •  On-boarding exhibitors/sellers •  Exhibitor and attendee experience •  Future events



trade show operators

Trade show operators can work with Balluun to launch a digital marketplace in 5 easy steps:

1.  Claim and set-up domain 2.  Configure domain 3.  Connect to trade show infrastructure 4.  Activate exhibitors 5.  Launch to attendees


building a digital marketplace in 5 steps

Balluun set-‐up domain Trade show

adds members, categories

Trade show defines custom

fields


on-boarding timeline

1 hour Hours to Days

•  Be up and running in as little as one day – Almost instant: 90% complete within 1 day – Need to get data together to reach 100%

•  Doesn’t require a 3 month engagement to get set up

•  Contact Balluun – Web: http://www.balluun.com/getting-started – E-mail: [email protected] – Phone: +1-877-280-7222

•  Claim an existing domain or set-up a new domain – Done in less than an hour


1. claim and setup domain

•  Easily configure balluun 365 SaaS to fit your trade show – Doesn’t require custom engineering work – Be done in days and not months

1.  Choose show customizations to define the experience –  Upload show logo –  Choose corporate color for buttons and links

2.  Set up categories 3.  Set up product buying options and

custom fields


2. configure marketplace domain

http://youtu.be/CCWd-HNQSPA

•  Connect to trade show infrastructure – Can import or integrate

•  Connect to registration database •  Set up synchronization

– Apply log-in on show website


3. connect domain to show

•  Exhibitor activation to populate marketplace with companies, brands, and products

•  Sales and marketing efforts required from the trade show –  Digital marketing and advertising –  Sales –  Customer support –  Success management

•  Typically done 1-2 months before launching to attendees


4. activate exhibitors

•  After exhibitors are prepared, promote domain to attendees to get them to register – Preferred method is to make it part of the

physical trade show registration process – Other possibilities include e-mail campaigns

•  Engagement is key


5. launch to attendees

•  Professional services •  Training services •  Technical support services •  Customer success services •  Trade show promotion services •  Exhibitor activation services


additional services for trade shows

•  Free listing at Balluun Directory –  http://directory.balluun.com

•  Advertising options –  Featured listings –  Social engagement

•  Include in your social media campaign

–  Banner ads •  Contact [email protected]

for more detail


promote trade shows


trade show exhibitor

Trade show exhibitors can exhibit on a digital marketplace in 5 easy steps:

1.  Join a domain 2.  Subscribe to a package 3.  Create a company profile 4.  Invite your team 5.  Add brands and products


exhibit in a digital marketplace in 5 steps

•  Balluun 365 self-service marketplace – Thousands of exhibitors have used Balluun

and created their showrooms without any help

– Companies have easily created profiles and uploaded hundreds to thousands of products


self-serve digital marketplace

1. join a domain



2. subscribe to a package

COMMUNITY Social networking features

PREMIUM Product and showroom features

COMMERCE Commerce and advanced services

Get the following digital marketplace features:

• Company profiles • User profiles • Import trade show user

database • Social networking • Ability to connect and

message

Get all Community features

PLUS

• Digital storefront and product showcases

• Display, browse, and search products

• Ability to protect/restrict exhibitor proprietary information (like pricing and product display) to different audiences

• Ability to offer and share in advertisement revenues

Get all Premium features

PLUS

• Digital purchase orders • e-Commerce

transactions • Ability to add ERP and

other integration • Ability to offer and share

in premium revenue-generating services like analytics, lead generation, and e-Commerce commissions

!

3. create profiles


•  Add your sales, marketing, and IT/back office team – Marketing leads in profile messaging and

product showrooming – Sales engages customer and promotes

marketplace –  IT/back office lead integration efforts, like

linking to the exhibitor web page •  Easy to invite co-workers to the company

social network on Balluun 365


4. invite your team

5. add brands and products


http://youtu.be/To7c1NRSL2g

•  Advertising options –  Featured listings –  Social engagement

•  Include in your social media campaign

–  More curated by industry, like a physical show

–  Same user base as a physical show

–  Curate all year around


promote brands and products


trade show attendee

create attendee account


http://youtu.be/UNFvKQ_WF3U

•  Log in from show website •  Access through mobile

application –  Access any time, any where –  Your trade shows in your

pocket •  Not just during show •  All year round


attendee login

https://itunes.apple.com/us/app/balluun-365-digital-trade/id909814122?mt=8


shop

http://youtu.be/f1mxHRE_cjM

browse showrooms


make connections


http://youtu.be/1T4eKpoiMe4

message privately


•  Balluun will be at Expo! Expo! IAEE’s Annual Meeting & Exhibition –  myexpoexpo.com –  December 9-11, 2014 –  Los Angeles Convention Center

•  Visit our booth at West Halls A&B, Booth 128 •  Book a 1:1 meeting with our management or

sales team at www.balluun.com/expo-expo •  Join the Expo! Expo! Community on Balluun 365

at expo-expo.balluun.com


visit us at Expo! Expo!


future webinars •  January 14, 2015 on BrightTALK –  http://www.balluun.com/webinar

•  February 26, 2015 with IAEE –  http://www.iaee.com/events--

education/webinars/iaee-webinars

•  Other webinars and resources –  http://www.balluun.com/resources

contact us •  For more information, please contact us: –  Web: https://www.balluun.com/ –  E-mail: [email protected] –  Phone: +1-877-280-7222 –  Social: •  Twitter: @Balluun •  Facebook: balluunmarketplace •  LinkedIn: balluun-inc •  Google Plus: +Balluun •  YouTube: balluuninc


Digital Marketplaces for Trade Shows

www.balluun.com

building a digital marketplace with balluun

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