building a data driven organization
DESCRIPTION
by Abe Stanway Senior Software Engineer, Planet LabsTRANSCRIPT
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@AbeStanway
BUILDING A DATA DRIVEN ORGANIZATION
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1. why 2. how
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1. why 2. how
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“DATA IS THE NEW GOLD”
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Predict the future!
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Retain Customers!
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Grow the business!
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Recommend content!
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Drive Engagement!
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unclear paths to $$$
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IN IT, It’s clear.
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Data are Dollars
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. IT Working = +$$$ IT Not Working = -$$$ . .
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How do you know if your IT is working
right now?
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How do you know if you are earning money
right now?
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KPIs. What are they?
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Etsy: Literally a Money per
second Graph
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Planet Labs: Literally an Images
per day graph
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What are the Kpis for kips?
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$ per second
items bought per
second page requests
per second
database queries per
second memcache hits per second
fread() per second
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If you do not have the data about your infrastructure,
it is already broken.
LEsson:
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Test driven development ->
data driven development
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Without data, you are flying blind
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How do you know you’re hitting your goals?
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How do you know if You’re making the right ones in the
first place?
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How do you know if you’re still in
business?
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How do you even know what planet
you live on?
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Assumptions are death
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You need data, yo.
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1. why 2. how
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1. collect 2. analyze 3. ??? 4. Profit!
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1. collect 2. analyze 3. ACT 4. Profit!
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data that cannot be acted upon should
not be analyzed.
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You are running a business, not an
art museum
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You are Trying to Win the market, not
a fields medal
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This can be disappointing
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Data SCientist?
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Data Scientist? Realist.
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Find a way to Align your employees intellectual curiosity
With your Real business needs.
LEssoN:
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Train your organization
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you need a data culture.
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“It’s not shipped until it’s monitored”
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“If you are not looking at Dashboards, you are
not doing your job”
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Building instrumentation and watching dashboards
are hard And Time consuming
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App code -> statsD -> Graphite -> Dashboards -> Insightsby hand by hand by hand by hand by hand
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Developers just want to code
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Let’s automate
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Which is easier to automate?
Insights or data collection?
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Insights are sexy and fun
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Collection is hard And unsexy
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Collection is hard And Boring
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Collection is hard And unsexy
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We’re on track to have excellent
automated insights
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anomaly detection
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App code -> statsD -> Graphite -> Dashboards -> Insightsby hand by hand by hand AUTOMATIC!AUTOMATIC!
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(…if only we had the data)
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How do we automate data collection?
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currently have ganglia, New relic,
collectD, etc
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NOT WHAT WE NEED
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they provide data about your raw machines, not your
CUSTOM DEVELOPED TECHNOLOGY And Application level logic
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Healthy servers don’t make you money. Healthy services do.
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enter LARIMAR
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Full disclosure: this is my new PROJECT
!
we’re going to talk about it because i’m pretty excited and the
beta is opening up soon.
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LARIMAR uses raw machine metrics to infer App level architecture and inform developers about problems
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A service:cpu resources
disk io PCAP data
ports Used syscalls
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A service:cpu resources
disk io PCAP data
ports Used syscallsservice fingerprint
MACHINE LEARNING
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A service:cpu resources
disk io PCAP data
ports Used syscallsABNORMAL BEHAVIOR
MACHINE LEARNING
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a system:service service service service service
MACHINE LEARNING
graphical system fingerprint
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a system:service service service service service
MACHINE LEARNING
Abnormal, holistic system behavior
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Larimar automates both analysis And
Relevant data collection
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so your developers can focus on coding
and acting on insights
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No configuration!
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App code -> statsD -> Graphite -> Dashboards -> Insightsby hand AUTOMATIC!AUTOMATIC!AUTOMATIC! AUTOMATIC!
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1. collect 2. analyze 3. ACT 4. Profit!
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organizational shifts are still
needed to inspire ACTION on Data
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but ACTION is easier to inspire when there is lots of data and lots
of insight everywhere
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Create a culture where your developers create
these kinds of tools
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When a data driven mindset is the default,
tools will build themselves.
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Thanks! @abestanway
!
!
larimar.io @larimarhq