By

Graham Charnley

To weed out the houses who do not look at your Kleeneze catalogue packs, so that you can increase your retail volume while decreasing your retail efforts.

MONEY!!MONEY!!MONEY!!

Your style of retail.When you retail.Observational skills.Recordkeeping.How to weed out the patch.

Doorstep Present.Quickly identifies customers.

Time consuming.

Letterboxing.Longer to identify customers.Quickly gets catalogues out.

Weekdays.Some will not have the time

or they will be working late hours.

Weekends.People like to go out and have

fun!

Time of month.

Where was the catalogue?

On doorstepRetrieved by household

Weather.Lifestyle-cars, clothes & décorSigns on the door.

Start from day one-week one.

Accuracy is important. Use a bids round book. Use a system for

responses. Make a note of

observations.

1 X X X By door x1

2 L L L3 O L X knocked each

time

4 X X X5 X X L Away weekends

6 O O L7 L O L8 X X X

Keep accurate records. Keep your eyes open. Vary your cataloguing day. It can take up to four months.

QUESTIONS?