building a content marketing & social media machine
TRANSCRIPT
BUILDING A CONTENT AND SOCIAL MEDIA MACHINE
Will Hanke
Why?
Content Builds Your Credibility
Content Builds Your Email List
Content Attracts Attention
The Content Creation Formula
On [DATE], [WRITER] will publish a post using [TYPE] about [CATEGORY].
1. Define Your Categories
On [DATE], [WRITER] will publish a post using [TYPE] about [CATEGORY]
N-K Creative
The Productivity Experts
AbraKid
Figure out Your Categories
2. Pick Your Content Type
On [DATE], [WRITER] will publish a post using [TYPE] about [CATEGORY].
Text (Most Common)
Image
Video
Audio
3. Find Writers
On [DATE], [WRITER] will publish a post using [TYPE] about [CATEGORY].
Duh
Your 2 Forms of Currency/Trade
Complimentary Sites
Industry Bloggers
FollowerWonk
moz.com/followerwonk
Build a ‘Write for Us’ Page
What to Pay for Content
jobs.problogger.net
4. Build the Plan Foundation
Build a Google Content Calendar
google.com/calendar
Decide Your Publishing Schedule
On [DATE], [WRITER] will publish a post using [TYPE] about [CATEGORY].
5. Come Up with Topic Ideas
Content Ideas Product review | How-To | Meme
Infographic | Guides | Book ReviewOpinion/Rant | Lists | Case Study
Podcast | Interview | ResearchWhat If | Poll/Survey | Comparison
Resource Center | PredictionPersonal Story | Comic | Controversy
Listen to Your Customers
Listen on Social Media
Set up Google Alerts
google.com/alerts/
Recycle Old Stuff
redcanoemedia.com/reviving-old-content
Yahoo! Answers
answers.yahoo.com
6. Write Awesome Headlines
What is a Headline?
Three Main Types of Headlines• Social Proof (Piggyback)
• Threat
• Gain
Social Proof / Piggyback• Why I Use Olive Oil and You
Should Too
• What Dr. Oz Eats for a Midnight Snack
• The New WordPress Plugin Everyone is Using
Threat Headlines• Sorry I Lied to You
• Is Your Child’s Mattress Harmful to Their Health?
• 7 Incredible Views of the Grand Canyon You Won’t Believe are Real
Gain Headlines• How I Get My Toddler to Eat His
Spinach Every Time
• Create a Gorgeous Holiday Feast on Thirty Bucks
• How to Master You are my Sunshine on Guitar in Five Minutes
Social Media
Let’s Review1. Define Your Categories2. Pick Your Content Type3. Find Writers4. Build the Foundation5. Come up with Topic Ideas6. Write Awesome Headlines7. Share on Social Media
Next Meetup Thursday Aug 25• The Ins and Outs of Tracking Visitors to
Your Site• Reaching More Customers with Paid
Advertising• Marketing Automation
Remaining Meetups• Aug meetup – $47• Dec meetup - $47
“Wind Up 2016 and Jump Start 2017”
• 2 Workshop Pass - $74
Thank You!
RedCanoeMedia.com