building a brand through social media & pr
DESCRIPTION
Social media influencers are the best (and most google-friendly) way to spread content. Brandon from Wallaroo media explains a process used to build top-notch content and populate it through influential channels to those who want to see it.TRANSCRIPT
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Building your brand through social media,
content, & PR
Building your brand through social media,
content, & PR
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knowledge graph
“We’re still in the early stages. We’re still at 1% of where we should be.” - Google CEO Larry Page
http://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graph
What if Google enters your niche...?
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flights
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hotels
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weather
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link building is dead
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just kidding!follow these guys for that:
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Future of search...
Trust
Authority
Community
Loyalty
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integrate social/pr/content
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use Facebook to find your demo
http://moz.com/blog/keyword-level-demographics
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where does your demo hangout?
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who does your demo follow?
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what does your demo & their influencers share?
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twitter search(find what the influencers share)
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create Content target the influencers!
Video, interactive, infographic, slide deck, blog post, meme, picture, etc.
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content examplesbeautiful & awesome is good
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this to thatso is simple & useful!
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thistothat metricspretty good numbers!
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blogger outreach
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Journalist directories
HARO
Flacklist
Muck Rack
PReacher.zazzlemedia.co.uk
Technorati blog directory
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Google Plus & linkedincommunities are powerful!
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paid social amplification
Facebook Ads
StumbleUpon
Outbrain
Taboola
Zemanta
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share/repurpose
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increase revenues & get money