building a "brand experience"
TRANSCRIPT
Brand Experience
Building a Sustainable Community
How do you become relevant in a world full of noise?
Three Major Components
Strategy
Content Community
Content = Authentic Experience
Community = Shareability
Who is your community? Where do they live? What do they do? How do they act? What do they share?
Connection + Engagement + Trust
Earning a Scaleable Network of "True Fans" and Loyal Advocates
Creating Virality
Strategy = Execution
That allows consumers to participate when and where it’s most relevant, and keeps the conversation going? That inspires living, breathing human beings to share with friends, family and peers? Where partners and customers draw value from each other?
Are You Creating an Experience...
Providing the appropriate platform for those sharing opportunities to take place?
Taking on different identities across different devices and multiple mediums, allowing you to build deeper engagement with consumers (fans)? Engaging? Accessible? Vulnerable?
Is the Brand...
“The difficulty isn’t defining your message; it’s creating a community that is interested and wants to hear from you.”
–David Henry Wright
