build your professional brand dean's offi… · • personal brand is for credibility not just...
TRANSCRIPT
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Build YourProfessional Brand
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We live in our feeds…so brands and people need to be where we are during the day (mobile)
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@GlennThrush @rtraister Very helpful mom blog
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Own Your Niche
Own Your Name
Own Your Look
Rule of 3
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“I wouldn’t f**k Her”
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Moms who blog have become citizen journalists, and remarkably, the top 15 mom bloggers influence more people than the New York Times.
-- Forbes
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It’s ok if you’re allergic to social media
• I about 6100 followers on Twitter and…well, that’s it• Personal Brand is for credibility not just “social”
• Portable CV• Sticks with you through life changes• Ensures digital footprint
• But if you love social, go for it!• Personal or professional? It’s a false choice.
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Roadmap for Digital PRKnow what you stand for
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Social Media - Digital PR• Analogous to PR• Shape MSM narrative• Opportunity favors the
prepared• Quality over quantity• “Long tail”
persistence• SEO advantage
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Identify Your Landscape (niche)
• What do you stand for?• Why is your niche important to your career?• What do you have to say?
• Who is influential in the niche?• Where do they hang out?• Who is their network?• What platforms are best?• What conferences do they go to? Twitter #’s?
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Define Your Niche• Exercise• Women Online is a social media firm that focuses on mobilizing
women for good
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Franchise
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Guest Author
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Trade Press 2.0
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Personal Page
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Prepare for the Pivot
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Conference Culture
• It matters• What’s worth saying yes or no to?• Strategic public speaking + social media optimization• Be in the right room.
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Own Your Name
• Buy all your domains• Make them the same as your social handles• Consistency• Prepare for the future!
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Own Your Look
• Good design• Pretty photos• Invest in yourself!
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Networks are an extension of your brand
• You are who you hang out with• Online and offline
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Questions?