BUILD YOUR DANCE STUDIO BUSINESS WITH INSTAGRAM

MEET JILL TIRONE•  Jill is the website manager and featured

contributor to DanceStudioOwner.com. She is also a contributor to Dance Teacher Magazine and Dance Retailer News. She regularly teaches and presents business seminars at the Dance Teacher Summit.

•  Jill is a dedicated wife and a mom of two incredible girls. She is committed to sharing her passion for dance and marketing and helping dance studio owners thrive.

•  Follow her on Instagram & Twitter: @jilltirone

MEET BECCA MOORE & DANI ROSENBERG•  Co-Owners of Rhythm Dance Center in

Marietta, Georgia •  Since opening they have expanded multiple

times, built their own building, added additional locations.

•  Started with about 150 students and now have over 1000!

•  Known for their creative and fun approach to dance

•  Love building relationships with amazing young dancers and working with inspiring people!

•  @rhythmdancecenter

WHY YOU SHOULD BE ON INSTAGRAM

•  It’s quick and it’s all about mobile! • Best engagement rates on social media • Shows your studio’s personality and culture • Can generate content for other platforms, i.e., Pinterest boards

•  It’s where the kids (and moms) are • Not going away any time soon • Community development •  It’s FUN!

WHAT YOU’RE GOING TO LEARN

• Promote your dance studio with quality content, including photos, captions and videos

• Connect with your audience by showcasing your studio’s unique culture

• Optimize your studio bio to increase traffic to your website

•  Increase exposure in your community with a targeted hashtag strategy

• Save yourself and your staff time by using apps to edit and post photos

• Plus you will get new ideas and examples from our studio owner expert panelists Becca & Dani owners of Rhythm Dance Center on ways they use Instagram and how you can too!

SETTING UP YOUR BIO

• Profile Photo • Name & Username • Bio Description • URL • Public Profile

PROMOTING WITH QUALITY CONTENT

• Services & Products • Classes, dance companies, logo & dancewear

• Behind The Scenes • Classes, rehearsals, sneak peeks, activities, community events

• Messages • Due dates & reminders, schedules, quotes, inspiration

• Offers, Promotions, and Contests

CREATING QUALITY VIDEOS•  Instagram videos are only 15 seconds long

• Pick a great cover photo for the feed

• Create new videos for exclusive use on Instagram

• Repurpose your existing video content

CAPTIONS THAT CONVERT• Tell a story and and

take your photo/video story further

• Ask a question • Not too short, not

too long • Tag and give credit,

but don’t let the tags overwhelm the caption space

• Use a call to action and tell your viewers exactly what to do • Point to the link in your bio

HASHTAGGING STRATEGIES THAT WORK

•  Increases the reach of your posts • Helps your target audience find you • Create a custom hashtags for your studio • Recital Hashtags •  Logowear (#RhythmFlair)

• Use industry related hashtags • Use 5-7 hashtags per post • Avoid highjacking hashtags

GEOTAGGING… A MUST FOR STUDIOS!• Find images users have geotagged while

at your studio or event (conventions, performances) •  Gives you the ability to comment and like the images •  See if you’re receiving positive or negative feedback

• Helps people find you by geotagging pictures with your studio’s location

• Showcase your events •  Attendance at competitions & classes •  Performances •  Studio events like open houses, special classes, etc.

HOW TO GEOTAG

•  When you take a photo, the coordinates of where you were are attached to that photo. When you tell Instagram to publicize the location, you can tag your photo with the location where you are.

•  Must choose the “Add to Photo Map” during the upload process.

•  To post after you’ve left the location: •  Turn on geotagging in your camera app and the name of location

shows in your camera roll •  When you post using the geotag feature, you'll see location of

where the photo was taken — not where you currently are. •  To see nearby locations of where you are at the moment, tap on

the white arrow in the upper left corner to reset the location to where you are now.

INSTAGRAM ADS

• Available to smaller brands and perfect for dance studios

• Operates through the Facebook Ads Manager

• Allows you to reach your ideal audience with targeting

• Carousel (multiple image) ads • Clickable buttons such as Learn More and Sign Up

INSTAGRAM TOOLBOX• Hashtags

•  Tagboard •  Hashtagify.me •  Instag

• Photo Editing & Branding •  Canva •  Wordswag •  Photofy •  Typorama •  iWatermark

• Reposting & Credit •  Repost •  Regram.me •  Hootsuite

• Analytics •  Iconosquare

•  iMovie •  Magisto •  Rhonna Collage

INSTAGRAM TOOLBOX CONTINUED

• Scheduling •  Latergram.me •  Hootsuite

• Collages •  PicStitch •  Layout from Instagram •  Diptic •  Photo Grid •  Rhonna Collage

• Timelapse •  Hyperlapse for Instagram

• Multiple Photo Grids •  Giant Square •  Banner Pic

WHAT’S NEXT

• Follow Us! @dancestudioowner • Post your questions, comments and success stories on the discussion forum

• Have fun!