Build your Business with Amazon

Europe

Team up with one of the world‘s leading internet retailers

and unlock the potential of your business. Join over two

million active sellers who generate billions in sales on

Amazon every year.

Sell Your Products on Amazon.co.uk, Amazon.de, Amazon.es, Amazon.fr and Amazon.it

Se

lling

on

Am

azo

n• Easy-to-use seller support platform with promotional and cross merchandising capabilities

• Analysis tools to identify opportunities to drive incremental revenue

• World-class support for all sellers

• Support of multiple data integration types – XML, GUI and Flat File

• Leverage Amazon’s user-friendly technology platform

• Protect your transactions with Amazon’s world-class payment protection system

Upload Your Inventory

to Amazon

Customers See Your Products

Customers Buy Your Products

You Ship Products to Customers

You receive payment

How it works:

Programme benefits:

Item:

Let Amazon pick, pack and deliver your products.

With Fulfilment by Amazon (FBA), your inventory and

orders are processed leveraging one of the most

advanced fulfilment networks in the world, allowing

you to focus on selling, not shipping.

Fulfilment by Amazon (FBA)

Fu

lfilme

nt b

y A

ma

zon

Fulfilment by Amazon can be used for your sales for Amazon.co.uk, Amazon.de, Amazon.fr and Amazon.it orders

or orders from any channel including your own website, other online channels, catalogue and in-store retail sales.

• Widely acclaimed logistics service with millions of successfully fulfilled orders

• Ability to quickly fulfil orders from all your sales channels

• Most orders placed on Amazon are eligible for Free Super Saver Delivery and Amazon Prime

• World-class customer service on your Amazon orders fulfilled by FBA

• Ability to scale quickly with extensive warehousing and fulfilment processing space

• 24/7 access to automated shipping, inventory tracking and order processing

• You decide which products Amazon fulfils; send your entire inventory or only a portion

• New – FBA Export option to 26 EU member states now available

Send Your InventoryDirectly to Amazon

We Store andManage It

Customers BuyYour Products

Amazon Picksand Packs Your

Orders

Amazon ShipsDirectly to Your

Customers

How it works:

Programme benefits:

item:

Manage your orders on all EU Marketplaces (Amazon.co.uk, Amazon.de, Amazon.es, Amazon.fr and Amazon.it)

from just one Seller Account.

• Pay one monthly subscription fee based on your home Marketplace

• Manage your inventory consistently across all Marketplaces from one inventory pool and in real time

• Maintain a clear overview of your business with just one order report for all Marketplaces

• View Seller Central in English for your trading in Germany, France, Italy and Spain

• Use just one bank account (UK, French, German, US or Austrian) to sell in the UK, Germany and France.

An Italian bank account is required when selling in Italy. A Spanish bank account is required for selling in Spain.

NEW – Amazon Europe Marketplaces Account

For sellers using Fulfilment by Amazon (FBA), leverage one convenient hub serving all EU Marketplaces. Inventory

Management and Export is made easy with Amazon’s European Fulfilment Network (EFN):

• You ship your products to a Fulfilment Centre located in your home Marketplace (currently in UK, Germany

or France) where they can be subsequently made available at the seller’s choice on Amazon.co.uk,

Amazon.de, Amazon.fr and Amazon.it.

• FBA is available for orders sold on Amazon.co.uk, Amazon.de, Amazon.fr and Amazon.it and

for Multi-channel Fulfilment orders from these marketplaces for delivery to customers throughout the EU.

• A small fee will be charged per unit shipped for on Amazon orders fulfilled using EFN services.

• The FBA Export to EU option is available for orders received on Amazon from customers in any of the 26 EU

member countries and for media items for orders received from customers almost anywhere in the world.

Benefit from Amazon’s European Fulfilment Network

UK Seller EU buyers

Se

lling

inte

rna

tion

ally

Amazon Webstore is a complete eCommerce platform

to help you sell products directly from your professional

website. With Webstore, you get the control and

flexibility to manage your business, plus the power

of Amazon’s infrastructure and expertise—with no

hardware investments or long term contracts.

Amazon Webstore

webstore

• Leverage the strength, security and reliability of Amazon

• Full control over appearance and customer experience

• Low pricing, no start-up costs and no contracts

• Central management for multiple channels (website, store, phone, selling on Amazon)

• Fully scalable, from your first sales to enterprise eCommerce management

• Trusted and secure checkout experience

Set Up Your Account Design Your Webstore

Upload Your Product Inventory

Change Your Domain to Point to

Your Webstore

Start Selling onYour Webstore

How it works:

Programme benefits:

Am

azo

n W

eb

sto

re

Item:

With Checkout by Amazon, millions of Amazon customers

can complete purchases quickly and securely on your

website without re-entering their delivery and payment

information and without leaving your website.

Gain new customers and increase conversion with Checkout

by Amazon on your site.

ServiceAn

• Fast and convenient promotes higher conversion: Millions of Amazon customers can complete purchases on your

website using the delivery and payment information in their Amazon account, thus leading to higher conversion rates.

• Trusted & secure: Your customers can transact on your website without sharing financial information with you and they

will receive the same protection under the Amazon A-to-Z Guarantee they have when they shop on Amazon.

• Lower costs and reduced bad debt: There are no start-up charges, monthly charges, or hidden fees when using

Checkout by Amazon. Amazon’s proven fraud detection capabilities, chargeback controls, and risk management

processes reduce bad debt and lower your costs.

• Complete e-commerce checkout service: Checkout by Amazon is a complete checkout service with tools for you

to manage delivery charges, promotions, and post-sale activities including refunds, cancellations, and chargebacks.

Set Up Your Account Place Checkout byAmazon Button on

Your Website

CustomersPurchase, Accessing

Addresses andPayment Methods

You ShipProducts toCustomers

Amazon PaymentsTransfers Payments

to You

How it works:

Programme benefits:

Ch

ec

ko

ut b

y A

ma

zon

Why Partner with Amazon?

Access to Amazon.co.uk, Amazon.de, Amazon.es, Amazon.fr and Amazon.it customers:

• Tens of millions of active customer accounts

Easy selling

• You control your own prices, product descriptions, inventory, images, shipping fees, and customer service• Amazon Services Europe handles each sale from order to payment processing• You receive sales proceeds directly into your bank account• Amazon Services Europe screens transactions to protect you from fraudulent charges

Easy Fulfilment of orders

• You control your inventory while we pick, pack and ship it

• Orders fulfilled quickly from all your sales channels

• Access to Free Super Saver Delivery and Amazon Prime customers

• World-class customer service for your orders on Amazon.co.uk, Amazon.de, Amazon.fr and Amazon.it

”

Wh

y P

artn

er w

ith A

ma

zon”Adam Reich

Founder & CEO, Comp-U-Plus

Checkout by Amazon has helped us attract new customers and grow sales. 78% of customers transacting through Checkout by Amazon are new customers for our business, and our average order through Checkout byAmazon is 17% higher than our overall average.

“

”

What sellers are sayingFulfilment by Amazon is the only way I know of allowing a one-man company to sell in multiple countries and turnover in excess of £1 million a year.

Julius Oliveti, Director of Gizmo-Deals

Amazon has enabled us to easily expand our business into new countries and grow our UK business through the economic crisis. Within 18 months from launching our products on Amazon’s international websites, 30 per cent of our annual turnover is now from non-UK sales. Signing up as a seller has been one of the best decisions we have made as a company.

Ravi Karia, Universal Textiles

FBA has likely been the best business decision we made

in 2009 – Sales are up and growing our business further

is a very achievable goal.

Simon Mott, Co-founder and owner of Economic Comics Ltd, UK

Based on our experience to date, FBA is synonymous with lower costs, higher sales and a greatly reduced workload.

Reinhilde Joachim, Owner and MD of Babys-und-Kids Germany

We were blocked. We couldn’t grow any more. At first, we

wanted to test Fulfilment by Amazon with a few products.

Then we saw it worked and moved up a gear. It’s a growth

booster. We are several years ahead of where we would be

today if we were doing it on our own.

Sylvain Desprez – founder and director of Moeroshop France who is also selling successfully today in the UK and Germany

FBA is ideal for our needs because it saves us a lot of

time that can be better expended on market research,

generating and purchasing new products, extending our

range etc. Let’s face it, these are vital prerequisites of

future growth. For me, as a merchant, it’s the best thing

ever invented. I think it’s brilliant – and the same applies to

Multi-Channel Fulfilment.

Michael Hönle, Managing Director, MundoDelArte.de

„

“„

“

„

“

“

”

“

”

“

”

Wh

at

se

lle

rs a

re s

ay

ing

To learn more about Amazon Services Europe seller programmes and to contact us, please visit:

www.amazon.co.uk/IRExpo2012

Europe

2011 © Amazon Services Europe. All rights reserved. Amazon, Amazon Prime and the Amazon Logo are trademarks of Amazon.com, Inc. and its affiliates.