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WWW.NATIONALGROCERS.ORG WWW.THENGASHOW.COM

BUILD your brand.

ENHANCE your exposure.

ESTABLISH relationships.

2014-2015 Opportunity & Engagement GuideE GED.getNGA

Opportunity & Engagement Guide www.nationalgrocers.org2

NGA: The Voice of the Independent GrocerFor over 30 years, NGA has been the “Voice of the Independent Grocer,” representing independent grocery operators across the country, as well as the voluntary and cooperative wholesalers that service them. Independent retailers are the true entrepreneurs of the grocery industry and operate companies and stores that vary in size and format. With our large, diverse and ambitious network of members, NGA provides you with an opportunity to build your brand to reach and influence decision makers at companies across the country. The following sampling of retail and wholesale companies (and hundreds more) are active NGA members:

The size and buying power of the independent channel of the grocery industry is no longer a question and it is time to take notice. The National Grocers Association (NGA) provides your company with engagement and partnership opportunities to grow your brand and gain access to some of the most influential decision-makers in a strong and growing sector.

The Strength of the Independent Grocer in America*:

Affiliated Foods, Inc.Affiliated Foods MidwestAssociated Food Stores, Inc.Associated Grocers, Inc.Associated Grocers of FloridaAssociated Wholesale Grocers, Inc.Belle FoodsBozzuto’s, Inc.Brookshire Grocery CompanyC&K Market, Inc.C&S Wholesale GrocersCentral Grocers, Inc.

Coborn’s, Inc.Fresh Encounter, Inc.The Grocers Supply Co., Inc.Harps Food Stores, Inc.Houchens Industries, Inc.IGA, Inc.K-VA-T Food Stores, Inc.Lowes Food Stores, Inc.Lowe’s Pay and SaveMi Pueblo Foods CenterMitchell Grocery CorporationNiemann Foods, Inc.

Olean WholesalePAQ, Inc.Pyramid Foods RPCS, Inc.SpartanNashSUPERVALU, Inc.Trader Joe’sUnified Grocers, Inc.United SupermarketsURM Stores, Inc.Wakefern Food Corp./ShopRite(full list at www.nationalgrocers.org)

*SOURCE: NGA ECONOMIC IMPACT STUDY, JOHN DUNHAM AND ASSOCIATES, 2013

$131 billionin annual sales

25%of retail grocery industry sales

1%of the United States GDP

21,000stores

Independent Grocers Mean Business

Opportunity & Engagement Guide www.nationalgrocers.org 3

Reach 3,100 (est.) decision makers before, during and after the premiere annual event for the independent grocery industry, The NGA Show. See page 4

Give your products and brand exposure year-round through our digital advertising and partnership opportunities. See page 12

Support our members who rely on NGA for the most topical independent-focused education, research and training opportunities. Align your brand with these vital resources. See page 14

Your involvement with NGA helps support our mission and strategic initiatives including building trading partner relationships between independent retailers, wholesalers and product and service suppliers. From sponsorship and advertising opportunities to in-person experiences that build crucial relationships, NGA provides you and your company with the ability to reach and engage with grocery industry decision makers all year long.

Build Brand Recognition All Year Long

THE NGA SHOW

NGA DIGITAL OPPORTUNITIES

NGA EDUCATION & RESEARCH

Build personal relationships with the top buying executives at our retail and wholesale member companies and showcase your products and services in an intimate setting. See page 18

Partner with NGA members to create in-store live learning labs to test and evaluate your products and services and create meaningful, best in class research with independent grocers. See page 20

Play a key role in shaping the future direction of the independent grocery industry by serving on NGA committees and councils. See page 22

NGA TRADING PARTNER BUSINESS SESSIONS

NGA TECHNOLOGY & RETAIL LEARNING INITIATIVES

NGA MEMBERSHIP & MEMBER ENGAGEMENT


THE NGA SHOWWhere Independents Gather


February 8-11, 2015The Mirage Hotel & Casino • Las Vegas, NVThere is no better place to find face-to-face networking opportunities with influential industry decision makers. The 2015 NGA Show offers attendees a total show experience! From world-renowned Keynote and General Session speakers to top-rated entertainment, the NGA convention is one of the premier events of the grocery industry. Over the course of four days, attendees have the chance to attend more than 30 education workshops and visit an EXPO floor designed to optimize business relationships between manufacturers, service suppliers and their customers.

Sample of Past AttendeesIndustry-leading companies who regularly attend The NGA Show:

visit www.theNGAshow.com

RETAILERSBelle FoodsBroulim’s Fresh FoodsBrookshire Grocery CompanyC & K Market, Inc.Coborn’s, Inc.D’Agostino Supermarkets, Inc.Dahl’s Food Markets, Inc.Food Fair / Food TownFresh Encounter, Inc.Friedman’s FreshmarketsG.E. Foodland, Inc.Geissler’s Supermarkets, Inc.Gerland CorporationGeyer’s Markets, Inc.GF Buche CompanyHarps Food Stores, Inc.Harvest FoodsHouchens Industries, Inc.IGA, Inc.Kaune’s Neighborhood MarketK-VA-T Food Stores, Inc.Lawrence BrothersLeblanc’s Food StoresLowes FoodsLowe’s SupermarketsMars Super Markets, Inc.McMenamin Family ShopRiteMi Pueblo Foods Center Mollie Stone’s MarketsNicholas Markets, Inc. Niemann Foods, Inc.Nugget Market, Inc.Piggly WigglyPro’s Ranch MarketsPyramid Foods RPSC, Inc.Queen Enterprises, LLCRoche Bros. SupermarketsSave-A-LotShopRiteT. A. Solberg Company, Inc.The Fresh GrocerWrights Markets

WHOLESALERSAffiliated Foods MidwestAffiliated Foods, Inc.Associated Food Stores, Inc.Associated Grocers, Inc. Associated Grocers of FloridaAssociated Wholesale Grocers, Inc.Bozzuto’s, Inc.C & S Wholesale GrocersCentral Grocers, Inc.Certco, Inc.KeHE Distributors, LLCMitchell Grocery CorporationOlean Wholesale Grocery Corp.SpartanNashSUPERVALU Inc.The Grocery Supply Co., Inc.URM Stores, Inc.Unified Grocers, Inc.Wakefern Food Corp.

MANUFACTURERS AND SERVICE SUPPLIERSAllegiance Retail Services, LLCAnheuser-Busch, InBevBunzlThe Campbell’s Company Coca-ColaConAgra FoodsCrystal FarmsDate Check Pro Dole Fresh Vegetables, Inc.E&J Gallo WineryFirst DataFMS, Inc.General MillsThe Hershey CompanyHobartHussmannIBMThe Kellogg CompanyKraft Foods Group, Inc.McCormick & CompanyMilkPepMOM BrandsMondelez InternationalMyWebGrocerNational Cooperative BankNCR Corporation Pan-OstonPepsiCo, Inc.Proctor & GambleStericycle ExpertRECALL Sterilox FreshTebo Store FixturesThe Clorox Company The Queen’s FlowersUnileverVISAWells Dairy/Blue Bunny

Paul D. CookeVice President/Director Industry DevelopmentNestle Purina Pet Care

Spending quality time with our business partners has always been my #1 priority. NGA provides a unique opportunity for Nestle Purina to align our current business with those of tomorrow. We are committed to supporting NGA and the entire membership.


Participating as an exhibitor on The NGA Show EXPO floor provides you with an opportunity to reach top level retail and wholesale executives in the grocery industry, connect with decision makers and create lasting relationships that lead to sales.

NGA Show attendees are looking for your company to provide them with information on and access to products and solutions that improve their effectiveness and efficiency, leading to increased sales, profitability and customer satisfaction. Some of the categories and pavilions that will be showcased at this year’s NGA Show are:

• Produce Marketing Association (PMA) Produce Pavilion• North American Meat Association (NAMA) Meat Pavilion• NGA & The Center for Advancing Retail & Technology (CART)• Global Market Development Center (GMDC Pavilion)

• Center Store Sales• Financial & Operational Services• Fresh, Natural & Organic Products• Innovative Store Design • Health & Wellness

Where Independents Gather

The Show

Showcase Your Products:

The NGA Show Expo

3,100record-breaking number

of attendees at The 2014 NGA Show

99%attendees visited

The NGA Show EXPO floor in 2013 & 2014


Showcase your products and services on The NGA Show EXPO floor and receive:• Access to the 2015 NGA Show full attendee list with contact information.• Recognition on the NGA Show website, www.theNGAshow.com, dedicated exclusively to timely information about the convention and expo.• Two-way listing in the NGA Show Guide, an on-site guide available to attendees to take home as a reference. Companies are listed alphabetically with booth number and by product category, with full descriptions and contact information.• Exhibitor listing on the NGA mobile app.

DON’T DELAY! THE 2014 EXPO SHOW FLOOR SOLD OUT IN RECORD TIME!

1 COMPLIMENTARY FULL REGISTRATION

2 BOOTH PERSONNEL PASSES

$4,050MEMBER PRICE

$4,500NON-MEMBER

10’ X 10’ booth

2 COMPLIMENTARY FULL REGISTRATIONS


$7,200MEMBER PRICE

$8,000NON-MEMBER

10’ X 20’ booth



$9,450MEMBER PRICE

$10,500NON-MEMBER

10’ X 30’ booth



$11,700

$16,200

MEMBER PRICE

$13,000NON-MEMBER

20’ X 20’ booth


4 BOOTH PERSONNEL PASSES MEMBER PRICE

$18,000NON-MEMBER

20’ X 30’ booth



$19,800MEMBER PRICE

$22,000NON-MEMBER

20’ X 40’ booth

Exhibitor Pricing

For additional information contact: Karen Voorhies at [email protected] orDebbie Etter at [email protected]


Sponsorship of The NGA Show (Convention and EXPO) gives your company broad exposure to Owners/Presidents/CEO’s, senior executives and management staff of the leading independent retail grocers and establishes your company as an industry partner with these companies.

BENEFITS OF SPONSORSHIP Along with your attendance at The NGA Show, a sponsorship reinforces your support of the industry and this essential customer base. You will not find a more influential, targeted group of independent retail industry executives at any other industry event. Sponsorship opportunities are designed to provide maximum value and exposure.

OPPORTUNITIES NGA will work closely with sponsors to ensure a seamless sponsorship experience, while helping to achieve brand and relationship development among the audience of industry decision-makers.

BEST BAGGER CHAMPIONSHIP SOLD – PEPSICO, INC.Always a crowd favorite, NGA‘s Best Bagger Championship recognizes grocery store employees who provide exceptional levels of performance and service for customers at the front-end. The Best Bagger Championship is a year-long, nationwide program in which the best-of-the-best grocery baggers compete for great prizes and the title of “America’s Best Bagger.” Over 25 of the top baggers as determined by qualifying events across the country come to Las Vegas to compete for the chance to win $10,000 and take the title of BEST BAGGER. This high energy event, with a cult-like following, has inspired movies Ready, Set, Bag! and National Lampoon’s Bagboy, and is featured on national and local newscasts across the country, with an annual segment on The Late Show with David Letterman.

OPENING KEYNOTE SESSIONSOLD – KRAFT FOODS GROUPOne of the highest profile events of The NGA Show, the Opening Keynote Session is an opportunity for all of our attendees to hear not only about the latest NGA initiatives from NGA leadership, but also about important trends that affect their business from high-profile speaker(s). Past Keynote speakers include George W. Bush, George H.W. Bush and Robert Gates.

CREATIVE CHOICE AWARDSSOLD – KELLOGG COMPANY SOLD – UNILEVER The Creative Choice Awards Contest honors and recognizes the best advertising and merchandising programs in the grocery industry. Entries are judged by a panel of industry experts and winners receive national recognition at The NGA Show during a high profile awards reception.

Show Your Support:

Sponsorship at The NGA Show


CHAIRMAN’S GALAOPPORTUNITIES STARTING AT $25,000 Create a memorable experience for nearly 1,200 attendees (including NGA Board of Directors and their spouses, wholesale, retail and supplier/manufacturer members, industry attendees and guests) by hosting an elegant evening with a gourmet sit down dinner, high profile industry awards presentations, and headline entertainment.

CHAIRMAN’S GALA RECEPTIONOPPORTUNITIES STARTING AT $10,000 Immediately preceding the Chairman’s Gala, provide more than 1,000 Show attendees with an opportunity to mix and mingle in a relaxed and welcoming environment. Take advantage of a wonderful opportunity to showcase your company to a large gathering of attendees.

GENERAL SESSIONS - $25,000 Support for a General Session shows your company’s endorsement of NGA members in their effort to compete in their home market. Your commitment allows NGA to arrange for preeminent figures in the worlds of business, politics and academia to appear and discuss topics that are of the utmost interest to the industry before an audience that exceeds 1,000 industry executives.

SUPER BREAKFAST SESSIONS - $20,000 Highlight your company by hosting the first event of the day and one of NGA’s highest-rated events year after year. As the sponsor, you will have the chance to welcome the more than 500 industry executives who attend the breakfast sessions and introduce the presenter. This sponsorship is a fantastic way to have your company name prominently promoted.

WOMEN GROCERS OF AMERICA (WGA) 5K FUN RUN/WALK OPPORTUNITIES STARTING AT $2,500 The WGA 5K Fun Run/Walk supports and recognizes WGA’s work to recruit and retain the next generation of successful women in the food retail industry.

Your sponsorship will provide benefits beyond the event, as a portion of the sponsorship funds will support educational and professional opportunities for students through WGA’s Mary Macey Scholarship.

REFRESHMENT BREAKS - $10,000Sponsor the most sought after items of the Show - food and drinks! Reach all 3,000 (est.) attendees who come to The NGA Show for the educational sessions. These beverage and food breaks provide an excellent opportunity to get your name out in a quick and effective manner. While the attendees take a break and refuel, you take advantage of the moment and create brand recognition. Your logo is included on all signage for this special event, as well as conference collateral and sponsor recognition signage throughout the conference.

WI-FI SPONSORSHIPSSTARTING AT $10,000Make your business front-of-mind when attendees use the Convention Center Internet to connect to their businesses on the go. Opportunities include sponsorship of Wi-Fi and Internet Lounges. Contact NGA for more details.

THE NGA SHOW LANYARDS - $10,000 Let NGA attendees carry your company’s name throughout the Show and gain exposure for your company. Colorful neck straps custom imprinted with your company name or logo will be distributed to attendees and exhibitors. NGA will handle all arrangements for the printing, shipping and distribution as part of your sponsorship.


NGA EXECUTIVE COMMITTEE DINNERSOLD – KRAFT FOODS GROUP

NGA BOARD OF DIRECTORS LUNCHSOLD – MCCORMICK & COMPANY, INC.

NGA BOARD OF DIRECTORS DINNERSOLD - MONDELEZ INTERNATIONAL

CHAIRMAN’S VIP RECEPTION (BEFORE CHAIRMAN’S GALA)$20,000

BOARD OF DIRECTORS BREAKFASTSOLD - CROSSMARK

DIDN’T SEE SOMETHING YOU WERE LOOKING FOR?

We’d be happy to work with your company to find a customized sponsorship opportunity tailored to your

company’s business & marketing needs and budget.

We look forward to working with you to develop a rewarding

program for your company and our members.

EDUCATIONAL TRACKS - $5,000 Attendees rate The NGA Show educational program as one of the top reasons for attendance. Sponsoring one of the seven educational tracks; Technology, Marketing, Fresh Foods, Operations, Financial Controls, Digital Marketing, and Connecting with Shoppers, is an outstanding opportunity for a sponsoring company to support the association’s mission to present exciting new information and in-depth analysis on key industry topics. Sponsors will be invited to introduce sessions.

TRADING PARTNER COLLABORATION LOUNGE$25,000 Excellent branding opportunity though hosting the NGA Show’s Trading Partner Collaboration Lounge. Whether it’s a planned or impromptu meeting amongst trading partners, an opportunity to catch up with industry peers or simply check email and get some work done at the Show, NGA’s Trading Partner Collaboration Lounge provides an open venue to meet attendees’ needs.

NGA Board of Directors

Engagement Opportunities

In conjunction with The NGA Show, NGA hosts their Board of Directors and Executive Committee meetings. Sponsorship of the following events provides your company with access to 50 of the most influential people in the independent grocery industry. These exclusive, invitation-only events are intimate gatherings and provide great opportunities to showcase your brand while networking and socializing in an enjoyable atmosphere.


THE NGA SHOW APP Nearly 70% of Show attendees now carry Smartphones. By sponsoring the 2015 NGA Show App your company will have maximum exposure before, during, and unlike many other media formats, for a year following the event.

The 2015 NGA Show App features an interactive EXPO schedule with exhibitor listings & product searches, an interactive EXPO floor map, exhibitor e-brochures and product information for download, session and event schedules, speaker presentations, handouts and biographies, show alerts, and social media interaction.

The NGA Show App is available for iPhone, iPad, iPod Touch, Blackberry, Droid and all web-enabled phones. The App can be downloaded at no cost by all attendees. All information will be available online for those who don’t have smartphones. Opportunities starting at $2,500.

THE NGA SHOW PROGRAM & DIRECTORY Be the official sponsor for the program distributed to every attendee and guest at The 2015 NGA Show. This informative booklet contains the schedule of activities, general session and workshop descriptions, lists all exhibitors and special events, and will feature your logo prominently.

$5,000exclusive back cover

$5,000inside back cover

$5,000inside front cover

$2,500full page section tab

$2,000full page

$1,000half page

Increase Your Exposure

at The NGA Show

106 National Grocers Association

ECOLAB Booth �� #815 www�ecolab�com 7900 McCloud Road, Suite 105 Greensboro, NC 27409 (336) 931-2546 Contact: Jeff Testa [email protected] Ecolab food retail is a division of Ecolab that provides leading food safety programs at the lowest possible cost to the food retail market�

ECR SOFTWARE CORP. Booth �� #421 www�ecrsoft�com 277 Howard Street Boone, NC 28607 (828) 265-2907 Contact: Ashlee Olson [email protected] ECRS provides complete retail automation for grocery merchants, Point-of-Sale, Self-Checkout, Inventory Manage-ment, Loyalty, and more�

ENGAGE 3 Booth �� #1126 www�engage3�com 6929 N� Hayden Rd�, 04-186 Scottsdale, AZ 85250 (602) 690-9759 Contact: Tim Ouimet [email protected] We help independents protect existing shoppers from digital competition while attracting new shoppers and new marketing dollars� Solutions are fast to implement and fees are value-based�

EVOGENCE Booth �� #515 www�evogence�com Silas Deane Highway Rocky Hill, CT 06067 (860) 985-5298 Contact: Tim Ruban [email protected]

G.O.T. SYSTEMS Booth �� #1527 17883 Garnett Overland Park, KS 66062 (913) 387-0116 Contact: Jan Sokol [email protected] OrdifyTM with G�O�T� Systems’ to order product, take inven-tory, print tags, price verify, track shrink, and reduce labor, product cost, inventories, and spoilage, plus much more�

GENIUS CENTRAL Booth �� #902 www�livingnaturally�com 6230 University Parkway #301 Sarasota, FL 34240 (941) 556-7476 Contact: Katelyn Michael [email protected] GeniusCentral (a Living Naturally solution) is a leading provider of technology and marketing solutions for retailers and suppliers in the natural products, specialty grocery and independent pharmacy sectors� The company develops and markets a suite of online and mobile programs under the Genius brand, to enhance the productivity and marketing capabilities of retailers and suppliers� Since its founding in 1999, the company has gained more than 3,000 retail customers, 20,000 major industry brands and currently processes more than $5 billion in online commerce annually�

NGA EXPO SHOW FLOOR & SERVICES

105#NGAshow14

NGA DIGITALOPPORTUNITIES


NationalGrocers.org and theNGAshow.comWith 15,000-20,000 unique visitors each month, NGA’s websites are a great way to get you noticed on a reputable trade association site. Opportunities exist for various banner and button sizes at www.nationalgrocers.org, www.theNGAshow.com, and our many issue-specific sub-sites.

NGA E-Newsletter: Express LaneNGA’s Express Lane newsletter is emailed weekly to over 5,000 NGA members who then disseminate it further into their companies. Content includes NGA news, industry information, government affairs updates, education and research resources, and a calendar of events. Ads are available on a weekly or monthly basis.

Grocery Supplies and Services GuideFrom cash registers to consumer research services to gluten-free products, connecting with the best suppliers has never been easier than with the Grocery Supplies and Services Guide. The Guide’s comprehensive, grocery-specific database makes finding relevant results effortless. Tap into the incredible network of NGA with the premiere online search tool and directory for independent grocers. See how online at

15,000-20,000unique visitors

each month

starting at

$500

starting at

$500

emailed to over

5,000NGA members

starting at

$395

it works forYOUR STORE.

it works for YOU.

Earl W. FordDirector of MarketingForte Product Solutions

The Grocery Supplies & Services Guide offers an opportunity to expose our products to a wide range of potential end users. It represents an inexpensive way to keep our name in front of targeted audiences.

For additional information on how to advertise with NGA, please contact: Debbie Etter at [email protected]

GrocerySuppliesAndServicesGuide.com


NGA EDUCATION & RESEARCH

presented by

SUPERMARKETGURU©

NATIONAL GROCERS ASSOCIATION2014

CONSUMER SURVEY REPORT


Financial Management and Technology ConferenceThe NGA/FMS annual Financial Management and Technology Conference is an interactive educational program uniquely tailored to independent grocers to help improve a company’s financial status and position the company for growth. Developed in conjunction with FMS Solutions, this conference attracts independent operators from across the country to provide industry-best practices, review case studies, share practical ideas to grow their business and participate in panel discussions with industry leaders.

The Financial Management and Technology Conference is geared towards Owners/Operators, Presidents, Chief Financial Officers/ Chief Technology Officers and Vice Presidents and/or Directors of Operations. Attendees will leave the conference with a better understanding of strategies to assess technology solutions of financial issues impacting their operation, opportunities for growth and financial status of the industry.

Department of Research and Education Share GroupSenior executives review all facets of company operations and share best practices. The exclusive and tight-knit share group meets twice a year and offers only two sponsorship opportunities per meeting. Sponsors are provided an uninterrupted hour of time in front of approximately 50 of the largest and most successful independent retail grocers in the US and access to the social and networking time built into the meeting.

Webinar WednesdaysNGA partners with retailers, associate members, and industry leaders to create and provide webinars on a variety of topics related to the independent grocery industry. Webinar programs are presented live each Wednesday afternoon and are then available for viewing and continuing education afterwards on the NGA Live Learning Center. NGA is seeking webinar proposals which educate independent operators about new concepts or technologies but do not promote a specific product or company.

Consumer Panel Survey ReportThis annual consumer survey compiled by Phil Lempert tracks shoppers’ preferences, attitudes, and behaviors respond relative to the shopping trip. Retailers use this important industry-specific data to adjust their marketing and merchandising programs and operational strategies. Sponsors receive visibility at The NGA Show and throughout the year via press releases, trade press stories, and the Supermarket Guru website.

$5,000SPONSORSHIP

OPPORTUNITIES START AT

(Limited to 5 sponsorships)

$10,000SPONSORSHIP FEE(Limited to 2 sponsors per meeting)

$15,000SPONSORSHIP FEE

For more information, please contact: Aileen Munster [email protected] or (703) 516-0700


NGA Research and Education Foundation

Supporting NGA Research and Education Foundation initiatives ensures the industry will be strong and vibrant for years to come. The Foundation’s mission is to recruit talent, develop leaders and foster industry growth. Personal and corporate donations and project sponsorships will help the Foundation provide independent retailers with tools to develop more effective recruiting programs, enhance their retention and development initiatives and develop future leaders. The Foundation and its sponsors will also seek to position the industry as an employer of choice for college students. By supporting the NGA Research and Education Foundation, you will ensure the grocery industry has access to a greater pool of educated, high potential talent interested in working in the industry. Greater bench strength will enable retailers to increase store count thereby increasing the size and scope of the independent sector.

Family Business Planning ConferenceThis intense three-day program developed specifically for independent food retailers helps ensure the strength and perpetuity of the family-owned business. Retailers discover how to safeguard their business and successfully transition the business to employees or the next generation of family members. Due to the interactive nature of the program, attendance is limited to 10 families.

The program will lay the foundation so independent retailers can build an effective financial plan and succession plan for their business. They will learn how to prepare their organization and family for ownership transition. The program emphasizes business planning, succession/organizational planning, and estate and financial planning. Attendees will also learn about their own, and their family member’s, leadership styles and how to improve communication among family members.

For more information about foundation activities and support opportunities, please contact: Aileen [email protected]

$2,500SPONSORSHIP

OPPORTUNITIES START AT

Suggested NGA Research & Education Foundation Sponsorship Levels

platinum$50,000

silver$10,000

copper$1,000

gold$25,000

bronze$5,000

Recruiting and Retaining Top Talent is a

Primary Interest of NGA and Its Members


NGA Online Training and Education Center Targeted to front line store level employees, the NGA Online Training and Education Center offers a continually expanding selection of online courses that have been developed to meet the needs of food retailers. Students can train anytime, anywhere and work at their own pace. NGA welcomes the opportunity for your company to collaborate with our efforts to provide material and full classes to be added to the library to fit your company needs. www.grocerytraining.org

NGA Live Learning/ Resource CenterNGA’s newest online educational resource connects our members with engaging recorded sessions from The NGA Show, NGA/FMS Financial Management and Technology Conference and educational webinars. As we continue to develop the center, NGA will have opportunities for Associate Members to provide content (white papers, research, presentations, videos, etc.) to NGA members and also partner with NGA to create original content for the industry. For more information please visit: www.nga.sclivelearningcenter.com

NGA Executive Leadership Development ProgramThe NGA Executive Leadership Development Program is hosted by Cornell University and the University of Southern California (USC). This most sought after and popular program, generously supported by PepsiCo and Unilever, provides rising grocery industry executives with the knowledge, tools, resources and inspiration necessary to lead their companies and drive them to long-term success.

ELDP at Cornell UniversitySOLD – PepsiCo, Inc.

ELDP at University of Southern California SOLD - Unilever

ELDP II at Cornell University While the ELDP program has successively focused on individual effectiveness, ELDP II will focus on the leader’s contribution to the overall success of the organization and the ability to bring about organizational change. The 4-day program will be offered at Cornell University and will include 360 assessments, case study analysis and one-on-one coaching. Completion of the ELDP course will be a pre-requisite.

NGA ResearchNGA is pleased to co-sponsor appropriate industry research and benchmark surveys. Partnership with NGA provides a great opportunity to educate the industry as well as provide greater visibility for your organization.

$395OPPORTUNITIES START AT

$25,000OPPORTUNITIES START AT

For more information, please contact: Aileen Munster [email protected] or (703) 516-0700


NGA TRADING PARTNER BUSINESS

SESSIONS

PRICING STARTS AT


October 2 – 3, 2014The Palmer House HiltonChicago, IL

NGA Trading Partner Business Sessions (TPBS) represent a key opportunity to connect retailers and wholesalers with manufacturers and service suppliers (“trading partners”) through pre-arranged senior level meetings designed to discuss mutual business opportunities, strategies, and goals. This invitation-only program provides a professional setting for members to meet with current and potential trading partners.

Trading Partner Business Sessions

WHO ATTENDS• Independent Retail/Wholesale Owners, CEOs,

COOs• Independent Retail/Wholesale Merchandising,

Procurement, Marketing and Operations Executives

• CPG, Supplier and Service Provider Sales/Business/Customer Development Executives and Account Managers

DETAILS• Exclusive to NGA Members• TPBS will be held in conjunction with the 2014

NGA Board of Directors Meeting• Participation is free to retailers and wholesalers• Based on meeting preferences collected from

retailers/wholesalers and suppliers, NGA pairs trading partners and provides meeting schedules several weeks in advance to allow participants to set agendas

• Suppliers will have an assigned meeting room, allowing them to display products and services

$2,750/PER SUPPLIER COMPANYPRICING

STARTS AT

For more information on Trading Partner Business Session

Opportunities contact: Brian Lynch at

703-516-8825 or [email protected]


NGA TECHNOLOGY

& RETAIL LEARNING INITIATIVES

Through a partnership with National Grocers Association (NGA), CART is working to bring innovative solutions, research and industry best practices to the independent sector. Learning will take place at a network of real retail locations throughout different markets, and the findings will be accessible to

NGA members. It’s time for independent retailers to return to a leadership role, and there is no more powerful tool than information.

65%

LIVE LEARNING LABSReal stores. Real shoppers. Real behavior.

Today’s retail environment is more competitive than ever. In order to succeed

in the face of growing pressure from larger retail chains, independent retailers must have access to the latest technologies, information and resources as

they relate to both business and customer intelligence. That’s where The Center for Advancing Retail & Technology (CART) comes in.

© 2013 Center for Advancing Retail & Technology, LLC

HAW-0387 Cart sellsheet_REV3.indd 1

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At Personiphi, our mission is to level

the industry playing field by uniting

independent and mid-market retailers

into a cohesive, nationwide marketing

network. We then help leverage that

combined scale to gain increased

access to industry marketing funds.

This brings new incremental savings

on relevant products to participating

retailers’ shoppers, all while protecting

and reinforcing the independent

retailers’ brand identity.

Personiphi and the National Grocers Association (NGA) have teamed

up to bring the power of personalized marketing to NGA member

retailers. By leveraging the NGA’s national scope and footprint, Personiphi

enables manufacturers to bring the benefit of precision marketing to a

significant sector of the industry for the first time.

Personiphi is seeking retailer participation as we build out

the marketing network while concurrently gaining brand

manufacturer involvement.

The nature of competition in supermarket retail

has shifted:

Using precisely targeted promotions and

personalization, the largest retailers are growing

secondary shoppers into loyal shoppers – at your

expense. And, as manufacturers shift marketing funds

to Shopper Marketing, the mass trade promotion

funds that you have relied on for decades are under

pressure.

Simply put, as an independent or mid-market retailer,

you’re no longer on a level playing field. But by helping

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requisite technologies, Personiphi can get you there.

Personalized marketing is proven to drive increased basket size, increased shopping visits and improved

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on products they want to buy:

Personiphi aggregates

transaction data from NGA

member retail stores

To create personalized

offers for each

individual shopperApplies sophisticated

personalization and

offers from CPG

brand manufacturers

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communicated across

available channels

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Center for Advancing Retail & TechnologyToday’s retail environment is more competitive than ever. In order to succeed in the face of growing pressure from larger retail chains, independent retailers must have access to the latest technologies, information and resources as they relate to both business and customer intelligence. That’s where The Center for Advancing Retail & Technology (CART) comes in.

Together, CART and NGA connect members to the NGA InnovationCenter and NGA SolutionCenter, which helps them gain access to research and mission-critical technology solutions, while providing valuable guidance and best practices.

The NGA InnovationCenter creates a unique service for the industry: setting up live learning labs at participating retail stores to pilot new solutions, conducting research in partnership with our brand manufacturer trading partners, and discovering in-store marketing and operation best practices. The InnovationCenter is committed to sharing knowledge and best practices coming out of its research and studies with NGA members while seeking to bring new and innovative solutions to the independent sector.

The NGA SolutionCenter is dedicated to helping NGA members assess their current technology position, assisting them in technology roadmapping, and providing resources to help guide discovery, evaluation, and procurement of both basic and innovative solutions.

The SolutionCenter will help members gain access to innovative and mission-critical technology solutions while providing valuable guidance and best practices.

CART coordinates sponsored research projects with available retail environments and then provides research governance:

• Helping define and document research requests• Securing executive sponsorship• Providing ongoing project management• Summarizing learning through professional case studies and white papers

If you’re a retailer interested in participating or interested in leveraging live learning labs for research, visit www.advancingretail.org

Personiphi powered by BirdziThe nature of competition in supermarket retail has shifted:

Using precisely targeted promotions and personalization, the largest retailers are growing secondary shoppers into loyal shoppers – at your expense. And, as manufacturers shift marketing funds to Shopper Marketing, the mass trade promotion funds that you have relied on for decades are under pressure.

Personiphi and NGA have teamed up to bring the power of personalized marketing to NGA retail members. By leveraging NGA’s national scope and footprint, Personiphi enables manufacturers to bring the benefit of precision marketing to a significant sector of the industry for the first time. Visit: www.birdzi.com

NGA is seeking to change the path of retail

technology for the independent grocer

Here are two ways your company can get involved:

Now accepting Proposals to participate in both initiatives. Additional fees apply. Contact Matt Ott at (703) 516-8803 or [email protected]


NGA MEMBERSHIP & MEMBER

ENGAGEMENT


• Membership in our associate category is available for any company that provides a service or products to the grocery community.

• NGA membership starts at $1,000 and is based on your grocery sales volume.

Our Members

associate members

gain access to over

1,000independent retail

grocery companies and full-line wholesalers

Mailing Listof the key contacts of all of our retailer and wholesaler members (this alone creates ROI of the membership dues for most of our associate members)

10% Discounton an exhibit booth at The NGA Show

Member Discountsto various NGA conferences held throughout the year (up to $700 savings per registration)

Complimentary Subscriptionsto NGA publications and newsletters

Recognitionon the NGA website and in the NGA Grocery Supplies and Services Guide as a valuable ally and supporter of the independent grocery industry

Opportunities To Partnerwith NGA on Center for Advancing Retail & Technology initiatives (www.nationalgrocers.org/tech)

Opportunities To Serveon NGA committees/councils/advisory groups (see page 24)

While there are countless benefits to becoming an NGA associate member, here is a sampling:

NGA members are engaged and passionate, and want to connect with companies like yours that provide the products and services that will improve performance and profitability.


Committees & CouncilsVolunteer opportunities provide our associate members with valuable networking opportunities while helping the independent grocery industry. Employees of associate member companies may volunteer to serve on the following committees or councils:

NGA also offers our associate members with the opportunity to serve as volunteers with the following groups whose efforts directly contribute to ensuring a bright future for the independent grocery industry.

Member Engagement

Joe MichaelsTebo Store Fixtures

As an independent business ourselves, Tebo’s partnership with NGA has been invaluable. Not only does NGA provide an opportunity for us to showcase our products to its membership, but more importantly, the opportunity to serve on NGA committees and councils. This has helped us gain unique insights into the needs of the independent grocer. No other marketing investment Tebo makes compares to the value of our NGA partnership.”

Trading Partners Advisory Council

Technological Innovation Advisory Council

Communications Committee

The NGA Show Planning Committee

Membership Advisory Council

NGA values the support of our associate members and actively seeks engaged members of the vendor and supplier community to volunteer to provide guidance and assistance in initiatives to support independent grocers.

For more information on associate membership, contact: Karen Voorhies at [email protected] or (703) 516-8812


Women Grocers of America

Women Grocers of America (WGA) provides women in the grocery and food industry the opportunity to network and participate in education and professional development programs. Through its Mary Macey scholarship program, WGA strives to help the industry recruit and retain the next generation of successful individuals in the industry with an emphasis on young women. WGA also recognizes outstanding women in the grocery industry with its prestigious Woman of the Year Award which is presented each year at The NGA Show.

Membership in WGA is open to anyone affiliated with a retail, wholesale, manufacturing/service supplier company or state/location association that maintains membership in NGA.

In addition to membership, engagement opportunities for manufacturers, suppliers and service providers include donations to the Mary Macey Scholarship Fund as well as sponsorship of and participation in the WGA 5K Fun Run at The NGA Show and sponsorship of professional development initiatives.

For more information on Women Grocers of America, visit www.nationalgrocers.org/WGA

Asparagus ClubThe retailers, wholesalers, manufacturers and state association executives who belong to the Asparagus Club are a highly motivated group of industry leaders who are dedicated to the future of the grocery industry. There is no better way to ensure a healthy future for the grocery industry than by supporting a constant stream of talented young people who want to make a career in this fascinating and ever-changing business, particularly in the independent retail and wholesale sector.

Since 1990, the Asparagus Club

Scholarship Program has provided over

$850,000in scholarships to students preparing for careers in the

grocery industry.

Contact NGA for more information or to join!Aileen Munster [email protected] or (703) 516-0700

Affiliate Organizations

1005 NORTH GLEBE ROAD, SUITE 250ARLINGTON, VIRGINIA 22201-5758T: (703) 516-0700 F: (703) 516-0115

www.nationalgrocers.orgwww.theNGAshow.com

www.grocerytraining.comwww.grocersimpactamerica.com

Matt Ott, MS, CAEVICE PRESIDENT, [email protected]

Karen Voorhies DIRECTOR, BUSINESS [email protected]

Brian LynchVICE PRESIDENT, INDUSTRY [email protected]

For more information on engagement

opportunities with NGA, contact:

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