build to think
TRANSCRIPT
![Page 1: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/1.jpg)
BUILDTOTHINKUNLEARNTOLEARN
![Page 2: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/2.jpg)
A successful prototype is not
one that works flawlessly…
![Page 3: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/3.jpg)
A successful prototype is one
that teaches us something about
our objective, our process, and
ourselves.
— Tim Brown, Change by Design
![Page 4: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/4.jpg)
![Page 5: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/5.jpg)
© Hartmut Esslinger und frog team/Arnoldsche Art Publishers
![Page 6: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/6.jpg)
Source: The Wall Street Journal
![Page 7: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/7.jpg)
© Hartmut Esslinger und frog team/Arnoldsche Art Publishers
![Page 8: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/8.jpg)
Source: pixar-animation.weebly.com
![Page 9: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/9.jpg)
Source: ed.ted.com
![Page 10: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/10.jpg)
My own rough prototype at Adobe!
![Page 11: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/11.jpg)
UNLEARNTOLEARN
![Page 12: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/12.jpg)
To understand something is not
to be able to define it or describe it .
![Page 13: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/13.jpg)
Instead, taking something we think we
already know, and making it unknown
deepens our understanding of it .
— Kenya Hara, Designing Design
![Page 14: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/14.jpg)
Introducing
![Page 15: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/15.jpg)
iPaper
![Page 16: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/16.jpg)
When we realize what we don’t know,
we actually know more.
![Page 17: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/17.jpg)
You can’t add more water
to a full glass…
![Page 18: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/18.jpg)
Clear your mind to add
new knowledge.
![Page 19: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/19.jpg)
BUILDTOTHINKUNLEARNTOLEARN
![Page 20: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/20.jpg)
Recommended Reading
![Page 21: Build to Think](https://reader031.vdocuments.site/reader031/viewer/2022021918/588a830c1a28abad628b5e9f/html5/thumbnails/21.jpg)
Thanks Chicago! @madebynoam