Lori Fraleigh, @lorifraleigh

Director, Developer Relations, Intuit Developer Group

March 22, 2016

“Build it and They Will Come” May Not Work: Investing Early in Developer Success

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Lori’s Journey Line

How Developer Relations Works

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How Developer Relations Usually Works - You

Cool technology

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How Developer Relations Usually Works - You

Market is about to explode

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How Developer Relations Usually Works - You

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How Developer Relations Usually Works - Developer

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If You Build It, Will They Come?

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What If No One Comes?

Leverage Networks to Enable Success

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"We're changing the world for developers and small businesses […] We intend to build a dynamic small business economy designed to make developers successful and enable them to do what they're really good at […] developing innovative solutions that small business can't live without.”

Scott Cook, Intuit Founder and Chairman of the Executive Committee

Intuit Developer – Fifteen Years Old!

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Catalyzing Network Effects Developer Relations must connect developers and customers to make both successful

I  want  to  build  a  solu.on  that  addresses  customer  issues  and  grow  my  business  

I  need  tools  to  save  .me  and  become  a  trusted  advisor  for  my  clients  while  being  profitable  

Developers

Small  Businesses

Accountants

I  need  addi.onal  tools  beyond  QuickBooks  to  help  me  run  my  business  

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Did You Solve the Right Problem? Understanding Customer Pain Points

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Get Feedback Early

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Build Connections

It’s Developer Relations, Not Just Evangelism

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It’s Not All About You

Small  Businesses Developers

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It’s Not All About You

Small  Businesses Developers

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Build Trust

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It’s a Marathon, Not a Sprint

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Plan for Deprecation

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Are hackathons for you?

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You Won’t Always Be Liked – That’s OK

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Fundbox Success Story

Thank You!