build influencer relations through content - david spark
DESCRIPTION
David Spark of Spark Media Solution shares how to adopt brand journalism to build influencer relations. Interview top notables in your market space to create a circle of influence for your initiatives which will pay off handsomely. @dsparkTRANSCRIPT
Influencer Relations Through Content
Where to find me SparkMediaSolutions.com Blog: SparkMinute.com Podcast: TearDownShow.com [email protected] Twitter: @dspark
Questions?
Strategy
Strategy
Idea
Idea
“How To” Tip
“How To” Tip
Why the Influencer Obsession?
Idea
Pull back on “Pay attention to me” PR strategy
Strategy
Pull a PR 180°
“How To” Tip
Influencers Are not morons
Idea
Start creating true Relationships - But how?
Idea
Show interest In others
“How To” Tip
Build influencer Relations Through content
Strategy
What’s the value Of influencer Relations?
Idea
The value of an Editorial or Content brand
Strategy
Evolving model Of editorial Brands
Strategy
How does a Media company Build brand?
“How To” Tip
The value of a Strong editorial brand
Idea
Every brand “can be” a media company
Strategy
Influencers have Audience and Brand
Idea
Build brand by Association
Strategy
Know your Influencers First
“How To” Tip
Interview your Influencers
“How To” Tip
Interview as Many as you can
“How To” Tip
Be professional In engagement And production
“How To” Tip
Are you truly Providing value To the industry?
Idea
Be a trusted and Consistent Source
Strategy
Maintain Relationships
Strategy
You don’t even Need a product To start
Idea
Success here Is an indicator of Future success
Strategy
Let’s look at Some examples
“How To” Tip
Where to find me http://sparkmediasolutions.com Blog: http://sparkminute.com [email protected] Twitter: @dspark