BUILD:AN INSIDE LOOK AT WHAT IT TAKES TO SCALE A SOFTWARE COMPANY

“WE JUST NEED TO BE HONEST WITH OURSELVES AND DO WHAT’S BEST FOR OUR CUSTOMERS AND PROSPECTS.”

DANIEL INCANDELASVP of Global Marketing

at Return Path

“WE DID A TON OF HOMEWORK ON THE REAL PROBLEM IN THE MARKET BEFORE WE WROTE A SINGLE LINE OF CODE, BEFORE WE DESIGNED A SINGLE SCREEN.”

MAX YODERCEO

of Lessonly

SCOTT VOIGTFounder & CEO

of FullStory“OUR GOAL IS TO HELP COMPANIES HAVE 100% CONFIDENCE THAT THEY ARE GIVING 100% OF THEIR CUSTOMERS AN AMAZING EXPERIENCE.”

ZACK ROSENCo-Founder & CEO

of Pantheon

“THE BEST WAY TO LEARN IS BY SEEKING OUT HELP FROM THOSE WHO HAVE DONE IT BEFORE.”

DAVID OKUNIEVCo-Founder & joint CEOof Typeform

“IF YOU’RE NOT OPTIMIZING ON ALL THREE OF THOSE PILLARS, THEN ONE OF THEM IS GOING TO SUFFER.”

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ANDY WILSONFounder & CEOof Logikcull

“YOU NEED TO KNOW WHAT ‘MAKES YOU, YOU’ AS A COMPANY AND CODIFY THAT. I WISH I DID THAT A LONG TIME AGO.”

DAVID BARRETTFounder & CEOof Expensify

“IF OUR MODEL DEPENDS UPON GROWING THROUGH WORD OF MOUTH AND WORD OF MOUTH IS A NUMBERS GAME, THAT MEANS WE HAVE TO HAVE THE LARGEST ARMY.”

“THE HARD THING ABOUT WRITING A CUSTOMER SERVICE BOOK, IS THAT EVERYBODY THINKS THEY’RE ALREADY GOOD AT IT.”JAY BAERPresidentof Convince & Convert

ALLEN GANNETTFounder & CEOof TrackMaven

“I BECAME FASCINATED WITH FIGURING OUT WHY THERE IS SO MUCH FAILURE IN MARKETING.”

“ONE OF THE REASONS PRODUCT HUNT IS SO POWERFUL IS BECAUSE IT’S USED BY SUCH AN INFLUENTIAL GROUP OF PEOPLE.”

DAVE GERHARDTDirector of Marketingat Drift

M.T. RAYVP of Talentat High Alpha

“100% — THE KEY TO SUCCESS IS A SALES LEADER WHO REALLY TRUSTS YOU.”

“YOU CAN’T KILL CREATIVITY OR AMBITION.

IF YOU DO, YOU PROBABLY HIRED

THE WRONG PEOPLE TO START WITH.”

YOAV SHAPIRAEngineering Managerat Facebook

CRAIG DANIELVP of Product

at join.me

DOUG BEWSHERCEOof Leadspace

“VISION IS WHAT SEPARATES BRILLIANT ENTREPRENEUR CEOS FROM OTHERS.”

MELANIE ZIEGLERFounder & CEOof VPE Forum

“IF IT’S NOT ABOUT INCREASING THE REVENUE, ACHIEVING HIGH CUSTOMER SATISFACTION & GROWING THE BUSINESS, THEN WHY TRACK IT?”

WANT MORE ADVICE ON SCALING YOUR BUSINESS? Get the complete book to learn from CEOs who’ve done it before.

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