build 2016 - b877 - windows store and dev center overview: new capabilities for helping developers...
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#Build2016
Windows Store and Dev Center Overview: New capabilities to help developers succeedGeoff RobertsonAdrian MaziakMike Clark
B877
New Dev Center Insider Program
Influence the future of the Dev CenterBe the first to preview new features and experiencesBe part of a community where ideas and hypothesis are validatedWork in partnership with Microsoft engineering teams to improve the Store
Program basicsThis is a global programDevelopers an can opt in/opt out of the program at any timeFeedback provided via the “Feedback” link Developers will receive invitation via a notification within Dev Center
The Store exists to connect the great creations of Developers with users who will enjoy themThe ecosystem is growing quickly, bringing more opportunity to developers
Today we will show you many new capabilities to help Developers be more successful
Amazing new apps and games
Growing installed base
ecosystem growth
270MWindows 10
devices
Increasing revenue and
usage
Your success equals our success Millions
Daily Acquiring Users
Active user engagement
Hundreds of Thousands
apps
Billionsof downloads
Skype
Edge
Centennial & Bridges
The ecosystem is growing
Xbox & Xbox Live
IoT
HoloLens
Dev Center& Store
Desktop & Mobile
Surface Hub
Cortana
Music & Video
Xbox Live support on all Windows devicesMicrosoft 1st party titles coming out in the Store as UWP gamesStore functionality expanding to include key features and services for gaming and its monetization modelsUWP Game development streamlinedCurrent Xbox marketplace APIs and functionality will continue to work as they do today
A focus on Games
B839: Windows Store: Publishing Apps and Games to Desktop, Mobile, and Xbox
Extend your reach to organizations Access to business and education users Acquire free and paid apps in bulk
Designed for organizationsMultiple ways to distribute apps Support for imaging and offline usage
One place, same toolsApps are submitted via Windows Dev Center Submit custom LOB apps directly to an organization
B851: Enterprise Apps and the Windows Store for Business
Adding Windows Store for Business
Growth supported by unified experiences
Dev Center & Store
Improvements for DevelopersDemos
Get onboard is easierCommon developer profileCreating one developer relationship with MicrosoftEasy to join more programs, more opportunity
Single and multi-user accountsContinued support for the single user accountsAdded support for multi-user and fixed roles last yearAdvanced app level management and custom roles in flight now
Unified Developer DashboardAccounts, products, configuration, management, analytics, experimentation and payouts in one place
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Video: Advanced Multi-User Capabilities in Dev Center
Building your appStore SDKPower your app from the Store SDKsSupporting purchase, advertising, analytics, experimentation and feedback
MonetizationTarget devices: desktops, tablets, phones, Xboxs, HoloLens….Acquisition: app, In-app and DLCAdvertising: with Microsoft and/or 3rd parties Analytics: custom eventsExperimentation: A/B testing variablesFeedback: link into the Microsoft service
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Video: Monetize your app using Windows Store monetization Platform
Publishing in the StorePublishing streamlinedPublish usability improvements and bulk upload of IAPsSubmission API
New capabilitiesBundles, conditional pricing, IARC, support for larger packagesIn-app subscriptions, discounts, and managed consumablesProduct pages for add-ons and rolling release supportLOB app publishing direct to organization
For those with advanced needsPre-order, pre-download, season passes and DLCContent isolation and packages encryption
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
B839: Windows Store: Publishing Apps and Games to Desktop, Mobile, and Xbox
Device targeting
New contentEdge extensions Centennial DLC
Video Trailers+
Paid apps in Windows Store for Business
+Pre-Order
+Rolling release…..Additional merchandizing options
Empowering public testingPackage flightingFlight app updates to specific groupsIdentified individuals, groups or gradual rollout
Beta groups comingInvite a broad population Individuals can opt/in or opt/out at willDeveloper determined total group size
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Video: App flighting and beta testing in the Windows Store
Discovering great appsThings a Developer can doStarts with building great appsInformative title with a description highlighting unique valueUse advanced publishing features: pre-order, sale pricing, conditional pricing, etc.Promote your app via App Install Ads, campaigns and social interaction
The Store is merchandisingShowcasing apps for free in places like Edge, MSN and the Store Editorial and algorithmic promotion based on quality, popularity, and descriptionsApps also discoverable via direct link, browse, or exact title / keyword searchMulti product/device search results
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Video: App discovery in the Windows Store
Video: Promote your app: New tools to grow audience for your app
New App Feedback with ReviewsRatings and ReviewsRespond to reviews, private and publicDevice and version specific R&Rs shown in the StorefrontsPublic view excludes R&Rs from flighted OS builds and apps
App Feedback systemDeeper connection with customers without affecting your Store ratingsIncrease your level of discussion with customers on flightsEnables a feedback link within your app using the Store SDKView and respond to feedback within Dev Center
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Video: App Feedback: Connect with your customers
Extending AnalyticsDashboard AnalyticsContinued improvement to breadth of data and new filtersReduced latency and increased completenessContinued availability of exporting as a file
New Analytics APIAPI now publically available for your Dev Center analytics dataIncludes: Acquisitions, Ratings, Reviews and HealthComing soon: Crash Reports, Payouts, Ad Performance and more
Enables extensionsAvailable as the Dev Center content pack for PowerBI Open for third party integration
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Video: Windows Store Analytics APIs: New ways to get your hands on your data
ExperimentationSegmentationUse Segment Builder to learn about your user baseApply standard templates or create your own segments
TargetingCommunicate directly to a specific segment of your user baseThrough notifications and within your appMake targeted offers
A/B TestingConduct A/B testing within your appControlled via Dev Center without the need to republish
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Video: A/B Testing for UWP apps: Experiment for success
Video: User segmentation and targeted push notifications for UWP apps
Connecting with DevelopersNotifications and SuggestionNotification glean tells you what is important to youSuggestions are targeted to relevant developers
Feedback and SurveysThe Feedback button and surveys are being used and impacting the site New Dev Center Insider Program
New Dev Center UWP AppUniversal App that runs on all Windows devices
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Key Take-AwaysThe Store is working with developers to grow the ecosystemGive Feedback, Join the Developer Insider Program
Check out other Store sessions• B807: Acquire, Engage & Monetize: Using the Windows Smart Monetization Platform• B839: Windows Store: Publishing Apps and Games to Desktop, Mobile, and Xbox
Please Complete An Evaluation FormYour input is important!
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