bùi thị hà trang- online case competition "keep a cup, save the earth"
TRANSCRIPT
Gmail: [email protected]| Bùi Thị Hà Trang 1
The 3Rs: RETHINK- REDUCE- RECYCLE
Bùi Thị Hà Trang
“Water and air, the two essential fluids on which all life depends, have become global garbage
cans.”
― Jacques-Yves Cousteau
Environmental pollution is the biggest menace to the human race on this planet today. If pollution
continues, the day is not far when our earth will be a boiling pan and become a desert. Or it will
be covered with sea water causing destruction of mankind. However, the main culprit is none
other than the human. Comprehending that issue, AKTF’s coffee shop perform a long-term
campaign name "The 3Rs” (Rethink- Reduce- Recycle). Our objective is to reduce garbage and
help our customers aware the importance of recycling in everyday life.
Reduce In an attempt to reduce our customers' waste, REDUCE is a plan that aimed at customer
psychology.
- Save a Cup: the plan encourages our customers to bring their water bottles instead of using
our cups
A 10% discount on the customer's bill each time they bring their own reusable cups.
This method reduces the amount of cups are used, thereby minimizing wastes into the
environment.
- I am committed: Every customer becomes membership of "I am committed” will get a discount
of 5% on total bill. However a prerequisite to participate in "I am committed” that is they have
to sign by pressing one’s finger-print on the written commitment with the promise of
environmental protection.
Recycle To minimize the consequences of our mugs for the environment, REDUCE just is temporary
measure, and permanent solution which we chose is RECYCLE. We will use recyclable and
biodegradable cups replace plastic cups.
Rethink All solutions are futile if human perception unchanged.
On each of our cups will print the cartoon image the effects of environmental pollution. Moreover,
we will hold a Reuse plastic cups contest. These things will make environmental awareness
gradually absorbed into the customer’s mind.
Gmail: [email protected]| Bùi Thị Hà Trang 2
That's our plan, we hope to attract other take-away coffee shops that involved in the campaign to
help protect the environment.
Communication Channels: For customers know our plan, we will update the information on facebook, websites. In addition,
we will write PR articles on the newspapers for young people.