As Minor League Baseball has blossomed into a thriving sport and entertain-ment industry with over 42 million fans each season, it has achieved so much of its success building on the innovations of its most storied franchises. With their proud and virtually unparalleled history in ballpark design, event promo-tion, community involvement and fan support, the Buffalo Bisons were award-ed the 1992 John H. Johnson Presidents Award.

Twenty-three years later, the team that started the downtown classic ballpark construction boom and shattered attendance records that will never be reached again continues to innovate, continues to lead by example and continues to be minor league baseball’s most complete franchise.

COCA-COLA FIELDThe First ‘Classic Ballpark’Built in an Urban SettingBuilt in the heart of downtown Buffalo in 1988, Coca-Cola Field (then named Pilot Field) was the first “Classic Ballpark,” starting a construction boom that carried throughout the entire sports industry. Designed by H.O.K. Sport, the home of the Buffalo Bisons was a revolutionary step forward in ballpark design and a break from the norm of cookiecutter, multi-purposestadiums nestled deep in the suburbs.

The predecessor to facilities likeCamden Yards, Jacobs Field, Coors Field and PNC Park, Coca-Cola Field is still renown for its adaptation of localBuffalo architecture and for being a focal point to the local downtownrevitalization of the QueenCity.

COCA-COLA FIELDInnovation - Maintaininga Gold Standard

Despite being the oldest non-renovated ballpark in the International League, the commitment of Bisons team owners Bob and Mindy Rich has kept Coca-Cola Field as one of the marquee facilities in all of minor league

baseball.

In 28 seasons, Bob and Mindy Rich have personally invested $23 million dollars into the ballpark while

the City of Buffalo continues to fund important structural improvements to the facility. The strong

public-private partnership has not only kept the 17,600-seat facility as the downtown jewel of

Buffalo, but has allowed for innovative additions like the Bully Hill Party Deck in 2004 and the

80-foot BisonsTV HD Scoreboard in 2011.Providing the optimal conditions for great baseball action was also the priority when

installing a state-of-the art drainagesystem in 2010 and new energy-

efficient LED lights thefollowing season.

OWNERSHIPCommitmentto the OrganizationBob Rich purchased a struggling Bisons Double-A team in 1983, ensuring that the franchise would remain in Buffalo. Two years later, the team was elevated to the Triple-A level. Today, the Bisons are the foundation of Rich BaseballOperations, which also owns and operates the Double-ANorthwest Arkansas Naturals and the Single-A WestVirginia Black Bears. Since cutting the ribbon on Coca-Cola Field in 1988, Bob and Mindy Rich have personally re-invested more than $23 million dollars into the ballpark to ensure its standing as one of nation’s marquee facilities. Both Bob and Mindy Rich are members of theBuffalo Baseball Hall of Fame. Bob is athree-time American Association Executive of the Year (1986, 1988, 1991) and has beeninducted into the Greater Buffalo Sports Hall of Fame. Mindy, a 2004 inductee to the Western New York Women’s Hall of Fame, was the 1988 Rawlings’ Minor LeagueFemale Executive of the Year.

Over $23 MillionRe-Invested Into

Coca-Cola Field

OWNERSHIPRich Products

The Rich Promise: We will treat our customers, our associates and our

communities the same way.Like family.

The Buffalo Bisons are a wholly-owned subsidiary of Rich Products Corporation,

the largest family owned frozen food manufacturing company in the world.

Rich Products makes over 2,000products sold in 112 countries.

For over 70 years, Rich Products has been an industry leader with

a customer-focused approach that has been applied to every event held at Coca-Cola Field.

OWNERSHIPSenior LeadershipThe success of Bisons day-to-day operation has been driven by a senior executive team with more than three decades of experience. In 2016, the President of Rich Baseball Operations, Jonathan A. Dandes, will be entering his 31st season with the team. With the team for 30 seasons, Mike Buczkowski is entering his 23rd year as the club’s Vice President/General Manager, thelongest tenured GM in the 131-year history of the Bisons.

With a full-time staff of 50 with anadditional 500 years of experience inminor league baseball, the Bisons have set numerous attendance records and won three league championships.Buffalo was the first Triple-A team to win two Baseball America Bob Freitas Awards (1991, 2001) and was also given the 1992 John H. Johnson President’s Trophy.

EVENTPROMOTION‘Every Game’s An Event’Since the opening of Coca-Cola Field in 1988, theBisons pioneered the philosophy that ‘Every Game’s An Event.’ In doing so, the team attractedattendance records that will likely never be reached again. Coca-Cola Field owns the six highest single-season attendance records in the history of minor league baseball, including 1,240,951 during the 1992 season.

The Bisons also hold the single-seasonattendance record for the 132-year oldInternational League, set in 1998. Playing in one of the oldest non-renovatedballparks at the Triple-A level, Buffalo has consistently ranked amongst the leaders in total and averageattendance in the minor leagues.

The Absolute Best Sports & Family Entertainment

Experience & Valueat Every Event!

EVENTPROMOTION

MarqueeGame-Day Events

The Bisons have combined innovative event themes with exciting baseball

action to create unforgettable events. From being one of the first teams to offer morning games for area school

kids and baseball-concertdoubleheaders, to becoming the industry’s leader in the popular

Star Wars events, several Bisons games are annually the

highest attended in Minor League Baseball.

EVENTPROMOTIONTriple-AAll-Star GameMinor League Baseball’s signature event was born in Buffalo, NY. The first ever Triple-A All-Star Game was played in 1988 before a sold-out crowd of 19,500 at Coca-Cola Field and millions more with a national audience broadcast live on ESPN. From the foundation built from that inaugural year, the event has grown into a tremendous showcase of whatminor league baseball has to offer to fans. Twenty-five years later, the Bisons hosted the Silver Anniversary Triple-A All-Star Game before another sold-out crowd, again displaying on a national sports scene the fun and excitement of our great game.

EVENTPROMOTION

Non Game-Day Events

The Bisons have also created great ways to entertain fans while the team is on

the road. Over 100,000 fans visitCoca-Cola Field annually for non-game

day events, such as the NationalBuffalo Chicken Wing Festival and

charitable events such as theBas es Merlot-ed Wine Tour and

the Ballpark Brew Bash. Concerts such as WYRK’s ‘Taste of

Country’ have entertained sold-out crowds over 25,000

for nearly 15 years.

COMMUNITYBuffalo BisonsCharitable FoundationAn organization that has always put community first, theBuffalo Bisons have used both game-day and non-game day events to raise awareness and vital funds for the many deserving organizations within the Western New York and Southern Ontario community.

For years, the team has used their signature events like Star Wars Night, Mystery Ball Night, and Blue Jays Weekend to raise money through theauction of limited edition merchandise andraffles of game-used specialty jerseys. The Bisons’ popular non-game day events have also included a charitable focus. By choosingdifferent groups to work with each year, the Bisons have been able to spread over $100,000 annually to several important causes. In 2015, the Buffalo BisonsCharitable Foundation was officiallydesignated as a 501(c)(3) non-profit organization.

Over$3 MillionDonated

Since 1988

COMMUNITYCommunityCare Program

Founded in 1995 by Bisons owner Bob Rich, the Buffalo BisonsCommunity Care Program is designed to assist non-profit

organizations in providing tickets to fans who would otherwise not be able to attend Bisons games. Since the start of the program,

20 years ago, over 400,000 individuals have been given the opportunity to come to

the ballpark and enjoy a baseball game.

COMMUNITYBuffalo Public High School Baseball ProgramIn 2007, the Buffalo Bisons formally adopted the City of Buffalo High School Baseball League as part of a commitment to assist in the revival anddevelopment of the city’s high school baseball program.

The commitment included over $250,000 in capital funding towards the successfulrenovation of Johnny B. Wiley Stadium on the site of the Bisons former home of WarMemorial Stadium. The Bisons have also employed a High School BaseballCoordinator, purchased equipment for each of the 12 Buffalo Public High School teams, paid for team transportation, provided stipends for coaches and funded the ‘Junior Bisons’ baseball team to compete in summer leaguesAnnually, the adoption represents a $30,000 commitment to youth baseball.

COMMUNITYInvolvementIn The Community

The Buffalo Bisons have always encouraged community involvement with their players.

Each year, members of the team generously donate their time to visit area hospitals,

participate in nearby Miracle League games and share their love and wisdom of the game in various instructional camps at

Coca-Cola Field. Since 1993, the Bisons have also celebrated the efforts of their

players with the Frank J. ValloneCommunity Service honor, awarded to the most deserving player at the

team’s final home game of theseason. Past winners include

Royals pitcher Jeremy Guthrieand Red Sox bench coach,

Torey Lovullo.

TECHNOLOGY/FAN SERVICESBisons.com -Most Page Views in MiLB Over the last decade, Buffalo has been anindustry leader at using online technology toconnect their fans with the action on the field. One of the first teams to switch to the MLBAdvanced Media network in 2005, the team has annually ranked as one of the mostvisited team sites in minor league baseball. During the 2015 season, Bisons.com’s 3.2 million page views topped all clubs while their 1.17 million visitors finished 2nd. Supported daily by an audience ofnearly 100,000 on social media,Bisons.com combines videohighlights, engaging content,event details and special offers topromote the Bisons product as well as minor league baseballas a whole.

TECHNOLOGY/FAN SERVICESBroadcasts -

Bisons Baseball Over the Airways

In recent years, the Bisons have successfully used various channels to promote their brand of minor league baseball to wider audiences. Online, the team’s web steams annually rank

as MiLB.tv’s most popular, topping all minor league clubs in unique viewers in 2015.

On television, Buffalo has worked with their local Time Warner Cable affiliate to

annually televise 35-40 games live and in high-definition (home & road contests). And in an innovative example of parent

club/ affiliated team partnership, the Bisons Radio Network included the

live broadcast of 15 games onSportsnet 590 The FAN, the radio

home of the TorontoBlue Jays.

TRADITIONFounded in 1877

There are few teams in Major or Minor League Baseball that can compete with the history of the Buffalo Bisons. 2016 will be the team’s 131st season of professional baseball inBuffalo, with each one using the moniker,‘Bisons.’ Not only has the club been amember of the historic International League for nearly a century, Buffalo is one of few teams to have also been members of both the National League and American League.

In the Western New York professional sports community, the Bisons have been the hometown team forgenerations. The Herd has played more than twice as manyseasons as the Buffalo Bills and is nearly 100 years older than the Buffalo Sabres.

20 Former Bisonsare Enshrined inCooperstown

TRADITIONThe Players

Since 1877, more than 3,000 players have proudly worn, ‘Buffalo’ across their uniform. This include some of minor league baseball’s most iconic names like Ollie Carnegie, Luke

Easter and Mike Hessman. Twenty former Bisons are in the National Baseball Hall of Fame, including Connie Mack, Pud Galvin,

Fergie Jenkins, Frank Grant and Johnny Bench. A total of 30 former Bisons

players are also in the International League Hall of Fame.

Nine Bisons players have beennamed International League Most

Valuable Player, a tradition that continued this year as infielder Matt Hague turned in arguably

the best season in minorleague baseball in 2015.

TRADITIONThe Titles - 6 Governor s’ CupChampionshipsBisons fans have grown accustomed to the ballpark tradition of Tina Turner’s, ‘Simply the Best’ played after yetanother victory at Coca-Cola Field. Closing in on 10,000 all-timevictories, a winning culture hasalways been associated with the Bisons franchise. Buffalo can claim six Governors’ CupChampionships from 1933to 2004 as well as an American Association title in 1997.