bühler secures rice processing contracts in excess of usd 100 million across south east asia

8/9/2019 Bühler secures rice processing contracts in excess of USD 100 million across South East Asia

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Bühler’s renewed strategic focus acrossSouth East Asia marks a signicant

24 months in the company’s

continuing expansion in rice

processing as well as consolidating

its global position as processing

technology partner of choice in all

of the world’s most important rice

producing markets. The company has

been awarded major contracts by the largest rice processors and

reprocessors across Thailand, Cambodia, Indonesia, Vietnam,

Philippines, Malaysia and Myanmar – including Merry Rice,

Crystal Rice, Siam Parboiled, TPS Group, Capital Rice, La

Suerte, Phung Hoang, Kilang Beras Pek Choo Keok Sdn. Bhd,

Yoma Sun and Nine Seas - to increase the cost effectiveness and

environmental efciency of its rice processing lines. The total

investment in rice processing plants and related equipment for

these projects alone is set to exceed USD 80 million.

Working with rice processors and reprocessors in the region,

Bühler offers and develops new market optimised rice processing

solutions that add value for its customers through improved yield,

performance and efciency. It also looks to increase awareness

of food-safe rice mills to ensure hygienic and safe food for

consumers.

Over the past two years, Bühler has experienced signicant

growth in the region, where over USD 100 million worth ofbusiness was conducted, with particular success gained in

Thailand. This marked a record period, partly thanks to a smaller

number of larger contracts, including the company’s largest ever

contract for rice processing for Merry Rice, globally valued at

over USD 40 million. The contract, for sixty-two of Bühler’s

Sortex S UltraVision™ machines, and fty-two high capacity

UltraPoly polishers will result in the world’s largest rice mill,

capable of sorting over ten thousand tonnes of rice per day.

Among contracts already conrmed are the rst complete ricemill in Vietnam for Phung Hoang, capable of processing 400

tonnes a day. A complete paddy processing plant in Malaysia for

Kilang Beras Pek Choo Keok Sdn. Bhd and two complete paddy

processing plants in Myanmar for Nine Seas and Yoma Sun.

Crystal Rice in Cambodia has also started production and Siam

Parboiled in Thailand is in the advanced stages of installation.

Speaking about its success in South East Asia, Mark Ledson,

Managing Director of Bühler Thailand, commented:

“Over the past two years we’ve consciously changed the way

we do business across South East Asia. We’ve dedicated time to

listen to our customers’ needs and demonstrate our ability to offer

a truly complete engineered solution that is supported by ourcommitment to Service Excellence.”

Signicant product launches in 2014 have also helped grow

Bühler’s reach across South East Asia including the new Sortex

S UltraVision™ optical sorting machine – widely regarded as the

most technologically advanced, intelligent optical sorter available

for rice today.

Speaking about the launch, Mark Ledson added: “The response

to the Sortex S UltraVision™ has been incredibly positive, many

of our customers have conrmed the Sortex S UltraVision™ as

taking optical sorting to the next level and sets us apart from the

competition as a global leader in this market. We understand the

enormous pressure rice millers are under to process rice in the

Bühler securesrice processingcontracts in

excess of USD100 million acrossSouth East Asia

Capitalising on the increasing demand for rice

in South East Asia, the Bühler Group, a leader in

rice processing and optical sorting solutions has

reafrmed its position as the rst choice technology

partner for rice processing and reprocessing across

South East Asia with orders in excess of USD 100

million. The contracts, secured over the past two

years, have an emphasis on food safety, hygienic

production, energy efciency and sustainability.

Left - Mr Vichai Sriprasert (Riceland) and right - Dr Ye Aung

(Bühler)- signing contract for six Sortex S UltraVision™ opticalsorters at the International Rice Congress

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most sustainable way, maximising yield and improving quality

and food safety standards. We believe high capacity processing is

the future, if the industry is to match growing demand.”

In addition to the launch of the Sortex S UltraVision™ opticalsorting machine, Bühler teams across South East Asia have also

been actively promoting Food Safety as a key concept. With

both consumer and customer interest in food safety on the rise,

particularly with budding exporters, Bühler is in a prime position

to offer end-to-end solutions that guarantee hygienic performance

and food safety, including process engineering solutions for

rice, solutions for pre-cleaning, silos, drying, rice milling and

automated bagging.

Moving forward, Bühler will continue to extend its reach

and presence in the region by completing existing projects and

securing new ones. It has developed a fully-edged factory in

Vietnam and has built an accessory workshop in Indonesia. All

this demonstrates Bühler’s commitment to its customers acrossthe region. It is also actively building its channels for single

machine sales and is establishing country focused technology

teams in most of the countries in South East Asia. Developing

markets such as Cambodia and Myanmar will also present new

opportunities to deliver smaller capacity rice mills, demonstrating

Bühler’s ability to cater to the complete spectrum of rice mills

across the region.

Commenting on the strategic focus for South East Asia, Rustom

Mistry, Director, Head of Rice Processing in Asia, commented:

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“In the past 24 months we have won large rice milling

projects in Thailand, Cambodia, Myanmar, Malaysia, Indonesia,

Philippines and Vietnam. Looking ahead to the next two years,

we will be looking to drive our market share across regions in

South East Asia and enhance our Sales and Service structure

(including distribution channels) along with developing new mid-

market rice processing solutions to give our customers value for

money and continue to build the Bühler rice brand image.

By developing and strengthening our technology expertise and

service excellence in each country we are better prepared to serve

our customers locally and further demonstrate our commitment to

the local community and wider industry.”

Bühler will continue to lead the market in the supply of rice

processing equipment and mill installations to the Thai and South

East Asian rice markets.

This builds on its recent heavy investment in innovative high

capacity rice processing infrastructure, expansion of local sales

and service channels, provision of energy efcient processing

technologies and its strategic partnerships with the leading rice

processors and reprocessors in the region, including Merry Rice,

TPS Group, Capital Rice, La Suerte, Phung Hoang, Kilang Beras

Pek Choo Keok Sdn. Bhd and Nine Seas.

Highlighting Bühler’s recent wins in South East AsiaBühler’s string of contract wins across South East Asia, valued

in excess of USD 100 million, further emphasises its success and

position as the rst choice technology partner for rice processing

and reprocessing.

1 Thailand

In Thailand, a portion of Bühler’s growth came as the result of

the company’s largest ever contract for rice processing globally

for Merry Rice. In addition, conrmed contracts included a

pre-cleaning and dryer complex for Capital Rice; various milling

machines for Siam Indica; a complete paddy to rice mill for

Sirichokchai and seven of Bühler’s Sortex S UltraVision™machines for Riceland. The team also conrmed sales with Siam

Parboiled, 4G Contracting and Bright Lights representing a

total investment of over USD 52 million. Siam Parboiled’s new

Rice mill was won in late 2013 and is in the advanced stages of

installation.

2 Cambodia

In Cambodia, the rst turnkey project won by Buhler in SEA

was secured in late 2012 for a complete paddy processing plant

capable of processing 2000 tonnes per day. The plant is now in

production.

3 Indonesia

Following Bühler’s recent high value agreement to supply the

TPS Group, with two, 17 tonnes per hour rice reprocessing lines,

a number of installations have been secured, including a contract

with PB. Mulyo for the rst Indonesian installation of Bühler’sSortex S UltraVision™ machine. Further contracts have also been

noted across the region driving investment to over USD seven

million with further installations currently in discussion.

4 Vietnam

New contracts in Vietnam include the rst complete paddy

mill project capable of processing over 400 tonnes per day. The

contract with Phung Hoang, comprises paddy intake, drying, silos

and complete rice processing plant featuring Bühler’s Sortex S

UltraVision™ machines. The HAACP certied food safe mill

also includes a complete sorting, blending and packing station

comprising state of the art technology. In addition, contracts with

Thanh Hung Enterprises, Thung Thanh Company and Tri Van

Phu represented a total investment of over USD seven million.

5 Philippines

Orders are continuously being received for milling and sorting

and an investment by one of the largest rice processors saw

Bühler install a complete paddy processing plant capable of

processing over 500 tonnes a day.

6 Malaysia

In 2014, a complete paddy processing plant in Malaysia for

Kilang Beras Pek Choo Keok Sdn. Bhd was conrmed and is

currently in the nal installation stages.

7 Myanmar

Two complete paddy processing plants have recently been

installed in Myanmar for Nine Seas and Yoma Sun representing

an investment of over USD two million.

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At the signing ceremony from left to right: Harsinto Huang, Syambiri Lioe andJoko Mogoginta of the Tiga Pilar Sejahtera (TPS) Group and Dieter Voegtli, Tomas

Soleman, Rustom Mistry of the Bühler Group

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bühler secures rice processing contracts in excess of usd 100 million across south east asia

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