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Budapest, 28-29 June 2018

Leading Events to the FutureEUROPEAN CONGRESS

The Power of Collective Intelligence

measurement digital engagement leadership

ENJOY

How can we make virtual become real’s best friend?

Digitalisation, the single biggestopportunity for our events!

How to make the right choices in the technology jun-gle? What will events in 2030 look like? How can digitalisation transform events? What are the right technologies for the right events? Is digital experience the ultimate solution? These are probably some of the questions you ask yourself everyday.

How to become your company CEO(Chief Event Officer)?

An event is a complex game made up a succession of unexpected situations.

Are you sure your definition of leadership is accurate? What makes a successful leader? How leadership skills can contribute to better manage multi-cultural teams, manage events, deal with stakeholders and convince your organisation´s senior leaders.

The sessions

In this session you will discover what leadership really is and how it can be of great help to better plan organize and lead events, your team and posi-tion and (why not?) become the Chief Event Officer in your company.

In this session you will discover the new technolo-gies available today and what will come in the near future. We will also see how they will influence events.You will also learn how to effectively integrate tech-nology at every step of your events to boost the Brand experience and the success of your events.

INNOVATION / TECHNOLOGY LEADERSHIP

Event performance has to stick to company objectives but mind the gap with your participants´ expectations.

Matching company and participant objectives: the ultimate key to success?

Who has never faced an event with participants falling asleep, checking their phones, smoking or taking long breaks? How do we make sure participants at an event are really committed? What are the main elements to boost the goals of a meeting?

Delivering events with great business impact is a result of a clear definition of objectives, effective event man-agement, performing data collection and participant engagement that can be better achieved with good communication, leadership, clever usage of technol-ogy. How can you ensure you determine the right KPIs to justify the effectiveness of your events with rational arguments and figures in front of your management?

In this session you will discover how to justify each coin you spend and prove that your event has generated immediate or long term value using the right set of KPIs including of course financial impact but also big data, close loop marketing and other “Return on” indicators.

The best event is where the attendee is at the heart of the action as a co-creator, co-llaborator and co-mmunicator.

In this session you will discover how techniques, tools and formats such as gaming, neuro-marketing, digital tools, live feedback can help you spice up your events and unlock participants’ emotions. You will also get a couple of simple tips that can for-ever change your mind set about how you do events!

Opening and getting into participants´ hearts & minds.

ENGAGEMENT MEASUREMENT / ROI

THE MASTER OF CEREMONY

Speakers and experts

As the White House Director of Events during the Clinton Admin-istration, Laura created events that represented a nation and inspired the world. Today, Laura is a world-renowned professional speaker, respected television host and author of the best seller Eat, Drink & Succeed.

MASTER OF CEREMONY

Laura Schwartz

KEYNOTE SPEAKERS

Bob BejanGeneral Manager for Global Communications StrategyMicrosoft

Bob Bejan is currently General Manager for Global Experiential Mar-keting at Microsoft working directly for Chris Capossela, the CMO and responsible for Experiential Marketing, The Microsoft Production Stu-dios and the Marketing Community. Prior to his current role, Bob was Global Executive Creative Director of AOL Advertising’s Partner Studio.

With the age of 23, Pablo is the founder and CEO of Pangea, the first platform that seeks to awaken, strengthen and connect the talent of today´s young generation. He works as a trainer and speaker at nu-merous institutions and large corporations and is also the co-author of the book PANGEA. In 2017, he was selected by the Eisenhower Fellowships as one of the top 32 emerging young leaders in the world.

Pablo González CEOPangea

Gerd is a marketing director at Cisco Systems, responsible as the CMO for Northern Europe and leading the Emea Events Team. Before joining Cisco, he worked for almost a decade at Microsoft mainly in event marketing roles on a country, regional and world-wide level. He is also a guest lecturer at a high school in Belgium.

Gerd De Bruycker CMO / Head of EventsCisco Systems

KEYNOTE SPEAKERS

Bjorn is a Vice President Experience Marketing at Schneider Electric responsible as areas covering global events, sponsor-ship and show rooms. During his carreer, Bjorn has worked as Marcom director at Microsoft and more than 10 years at Nokia where he leaded the Global Events. Bjorn is also a Member of UNICEO Advisory Board.

Bjorn Wigforss VP Experience MarketingSchneider Electric

Michel Yakovleff has served with the French army for 40 years, rising through the ranks from conscript soldier to Lieutenant-General. He spent 7 years in top NATO positions and ultimately as Vice Chief of Staff of the Supreme Headquarters Allied Powers Europe. He is now a consultant, a speaker at international con-ferences, Senior Mentor at the Ecole de Guerre and professor at Sciences Po (France’s leading university in social sciences)Michel Yakovleff

Vincent Bruneau CEO & co-founderMagency

After a successful career as a corporate tech illusionist, using magic to build an emotional connection between corporate brands and their customers, Vincent has founded Magency Digital, a company that he has led, in less than three years, to the top five international companies in this field.

SPEAKERS

Julien CarlierCEO & co-founderSocial Dynamite

After15 years spent in DSI events as convention organizer and director of group operations, Julien has founded Social Dynamite which provides solutions for the distribution of brand content on social networks. Julien is also a speaker in major digital marketing & business tourism events.

Elisabeth GrimaudCEOCenter of Resource for Cognition

Elisabeth is a Doctor in Psychology, Writter and Professional Speaker expert in the fields of psychology and neurosciences applied to Brain Training.

Ben MoorsomFounderDebut Group

Ben Moorsom is the world’s leading practitioner of neuroscaping. He founded the Debut Group in 1997 with the objective to challenge and disrupt business communications by applying advances from psychology and neurosciences. Ben is a frequent keynote speaker and co-conspira-tor at global conferences on communication thought leadership.

Daniel Head of MarcomWavestone

After15 years spent in DSI events as convention organizer and director of group operations, Daniel has founded Social Dynamite which provides solutions for the distribution of brand content on social networks. Julien is also a speaker in major digital marketing & business tourism events.

Marine Head of EventsSociété Générale

Debora Head of eventsUNICEO

Georgia Global Senior MarketingCap Gemini

Monika Head of MarketingHP

Paola Head of EventsProximus

Koen Sr. Manager Events Nationale Loterij

Tariq AlHashimiSenior AssociateDubai Business Events

KimSIS Event ManagerSchlumberger

Guillaume Head of MarketingIBM

Tunç BerkmanCMOVestel

OTHER SPEAKERS / MODERATORS / EXPERTS

Tunç is a senior leader with 25 years experience in companies such as Deloitte, Apple, Cisco or Arçelik in responsabilities such as strategic plan-ning or managing marketing teams. He is now leading the marketing for Vestel, one of the most important companies in Turkey employing 16.000 people at a global level. Tunç has been elected CMO of the year CMO of the year in 2016& 2017 by Capital Magazine.

and many more to come!

Optional leisure activities: The Tourist - Sporty Budapest - Cultural Budapest

Wednesday 27 June - 20H00 Welcome cocktail

Thursday 28 June

Friday 29 June

Saturday 30 June

09h00 09h20 10h00 10h35 11h00 11h30 12h20 13h00 14h00 14h25 15h30 16h00 17h15 20h00

Opening plenary session Keynote: Live Events in a Digital World Keynote: Matching Company & Participant Objectives Social Media & Measurement Breathe, Drink & Connect Collective Intelligence Activity Panel: Measure to Survive Eat, breathe and connect Opening and Getting into Participants’ Hearts & Minds X versus Z & Case Studies Breathe, Drink & Connect Collective Intelligence Activity Keynote: This is About Brains Networking dinner

09h00 09h30 12h15 12h45 14h00 14h30 15h00 15h20 16h45 17h30 17h50

From 09h00

Digitalisation, the Single Biggest Opportunity Tech Place Discover new ideas & technologies Keynote: The Event Space and Hybrid Meetings Breathe, Eat & Connect Keynote: Leading with Style The “Care” Concept to Better Lead Your Teams Leading to Survive Collective Intelligence Activity Panel: How to become Your Company CEO Keynote: Leading Events to the Future Closing cocktail - networking

M E A S U R E M E N T

E N G A G E M E N T

L E A D E R S H I P

T E C H N O L O G Y & I N N O V A T I O N

Tech Talks: How to use technologies to master your events.

The programme

A unique moment with the right peopleto discover new solutions for more successful events.

MEET & SHAREwith trusted

peers.

MEET NEWfriends and

network

DISCOVERnew ideas

and solutions

ENJOYmore success

LEAD WITHcontent & emotions

SAVE TIME and relax.

MAKEdecisions

DEBATEhot topics

Why shoud I attend?

A targeted event bringing together senior decision-makers to meet, share, learn and get inspired.

A must-attend 2-day congress that brings together 250 UNICEO Members and peers (responsible for corporate events in major companies and associa-tions), leading experts and UNICEO partners.

to share experiences and activate their collective intelligence. This with the objective of updating their knowledge on event trends and tools, find inspiration and new ideas, discuss the future of events and strengthen their network in a warm working atmosphere that facilitates interactions. This is a unique opportunity for attendees to share

and interact with peers, experts and partners

UNICEO CONGRESS

International senior leaders, mostly Europeans (75%) and coming from more than 30 countries. We also welcome participants from Asia, the Middle East and the Americas.

Senior decision-makers for corporate events in the marketing, communication or purchasing depart-ments in companies, associations or the public sector.

Experts and opinion leaders politicians, influencers, media, CEOs, CMOs, ...etc.

Sponsors & Partners destinations, hotels, IT suppliers, airlines, ...etc.

THE ATTENDEES

UNICEO Members & peers

A well balanced innovative programme and a pressure-free, secured, exclusive warm working atmosphere that enables you to fully optimize your time.

A secure environment to match your corpo-rate policy and protect your confidentiality.

Dynamic sessions with innovative formats that use participants´ collective intelligence.

An innovative approach, a high level of content and renowed experts.

UNICEO Congress offers multiple opportunities to link with peers, experts and potential partners.

THE PROGRAMME

All participants are senior decision-makerswith the same needs and responsibility levels.

I meet decision-maker peers in an environment that respects the privacy of my role in a working atmosphere conducive to share.

A TRUSTED ENVIRONMENT THE RIGHT PEOPLE

ExclusivityPlaces and activities selected reflect the exclusivity of being a Member of UNICEO.

The UNICEO spiritA trusted, warm and pleasant atmosphere conducive to future success.

ConfidentialityWe take into account your company policies and protect your privacy during all the activities.

and strengthen my image in and beyond my organisation.

I expand my network internationally

experiences and knowledge to discover new recipes for my events´success.

I benefit from the collective intelligence

I share with my peerswith similar needs and decision-making levels.

Why shoud I attend?

We build the content around you and your pro-fessional interests. The program has been created based on an extensive Member survey and deep interviews with members and thought leaders.

Speakers, moderators and activators are mainly selected among Members or Partners. We also welcome opinion leaders, CEOs, CMOs and other leading experts to strengthen and inspire our debates and working sessions.

LEADING EXPERTS

HOT TOPICS

INNOVATIVE FORMAT

The working sessions are held in conferences, round tables and small working groups that boost com-munication and interaction among participants.Participants come up with practical solutions they can easily adopt in their events to enhance impact and effectiveness.

Innovative formatto maximize interactions Peers collective intelligenceto find the right solutions

Leading experts on hot topics

Why shoud I attend?

Rediscover the true meaning of V.I.P. attendingUNICEO Congress.

HOW TO PARTICIPATE?

Participation feeI am a UNICEO Member

All our Members can attend the Congress on a first-come-first-served basis, depending on availability. Registrations on Members Private Area.

I am NOT a member yet

In order to participate, you must apply as UNICEO Members (Membership is free of charge).

Apply on: www.uniceo.org

Attending the Congress

250 Euros (including VAT) This includes the full con-

ference, airport transfers, all meals, gala dinner and

leisure activities.

For official hotel rates, please contact us.

The average price for similar conferences would be in the range of 2500-3000 Euros. We are able to keep prices down due to the fact that we are a non-profit organisation and thanks to our sponsors.

Budapest, 27-29 June 2018

EUROPEAN CONGRESSThe Power of Collective Intelligence

You’re in charge of communication, marketing or procurement with senior

responsibilities for corporate events in your organisation? Join UNICEO

Congress; you will meet and share with peers, learn from experts and peers

and broaden your network to master your events and boost your career.

“Alone you might go faster.

Together, we will go further!”

Individual wealth is the sum of the knowledge and experiences of many.

uniceo.org european-congress.com

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