BUAD 477

3-15-2005

Chapter 9 Presentation:

Ben Carlson

Lindsey Edelman

Greg Fleck

Jackie Powell

Allison Ward

Chapter Overview

Website Development Process1. Establish Site Objectives

2. Identify Target Market

3. Design Site Content & Navigation Structure

4. Conduct Usability Tests

5. Deploy and Tune Site

6. Measure Effectiveness

7. Refine and Improve Site Effectiveness

Chapter Overview

Measuring Customer Satisfaction with Web Sites Technical Usability Visitor Satisfaction

Explaining the Customer Experience Monitor dimensions on a regular basis Ongoing maintenance of Web Site

Chapter Overview

Understand the Redesign of a Web Site Increase the amount of time people view and

spend on the site

Identify Major Cost Elements Involved Ongoing design & programming costs for

maintenance, updating, upgrading Continuing payments for Web hosting and

software expenses

Nine Steps to Developing & Maintaining a Website

1. Seek Advice before you start

2. Define your objectives

3. Write a Project Brief

4. Find some Potential Suppliers

5. Select your preferred supplier

Nine Steps Continued

6. Agree on a specification and work plan

7. Monitor and measure your project

8. Maintain and develop your site

9. Write a good brief

Summary of the Nine Steps

 Take your time

Outline exactly what you want to do

Develop a plan and follow it

 Keep your site well maintained

"What Price for a Web Site?" 

The Small Business Support Network

Domain Name Registration……….$25 - 30/ yr

Domain Name Parking…………….free - $100/yr

Web Server Rental…………………$10/mo. – $1000+/yr

Design……………………………….$500 - $1000

Promotion……………………………varies

Maintenance………………………...approx. $250

Top Ten Mistakes in Web Design

1. Bad Search

2. PDF files for online reading

3. Not changing colors of a visited site

4. Non-Scannable text Subheads, Bulleted lists, Highlight

keywords, short paragraphs, inverted pyramid, simple writing style, de-fluffed language devoid of markets

Top Ten Mistakes Continued

5. Fixed Font size

6. Page titles with low search visibility

7. Design that looks like advertisements

Banner blindness Animation avoidance Pop-up purges

Top Ten Mistakes Continued

8. Violating design conventions Jakob’s Law of the Web User

Experience – Users spend most of their time on other websites

9. Opening new browser windows

10. Not answering users’ questions

In Conclusion…

Some great tips, hints, and guidelines for web creation, maintaining, developing, and managing

Realistic forecasts for costs of different stages or parts of the web design process

What you need to know if you are thinking about creating a user friendly online business

Any questions or comments?