bua consulting keyword shortlist spreadsheetv2040610

Number Keyword(s) or Keyword Phrase Relevance (R) ( Scale 1 - 3 )1 Online Business Advisor 12 Business Advice 23 14 15 16 17 18 19 110 111 112 113 114 115 1

1#Instructions:# 1 To start the KEI process open Google’s Adwords keywords tool through firefox or internet explorer and type a handful of word or phrases that relate to your business in # 2 Use the download button to export this list into a separate excel sheet so that you have a record of the keywords that relate to your site. # 3 Choose one of the webpages on your site that you wish to optimize (For example the homepage or one of your key product or services pages). Think about the different words people would type in search engines to land on that page. With this in mind, open the list you exported from Adwords and choose the top 15 keywords that relate to your chosen page.

# 8 Review Your Keyword Efficiency Index (KEI) which is automatically calculated in Column F.# 9 Choose the 5 keywords with the highest KEI. You now have a list of 5 quality keyword(s) or keyword phrases for your site that are likely to bring in more visitors with a higher likelihood of conversion to customers.# 10 epeat the exercise for your top 5 webpages. Once completed you will have conducted some excellent keyword research for your site and can progress to the next stage of optimisation, analyzing and researching your competition.

Figure 1: Instruction # 6: Search Volume

Figure 2: Instruction # 7: Opposition (See the figure on circled in blue.)

# 4 Type in the top 15 keywords or keywords phrases that you have chosen in the 'keyword or keyword phrase' column (Column B). Remember: It is important to choose keywords that relate specifically to your chosen page and not your entire website. # 5 Review your chosen webpage and rate each keyword or keyword phrase you have chosen according to its relevance on a scale of 1 - 3 (1=Excellent; 2 = Good; 3 = Poor). Enter this into the relevance column (Column C).

# 6 Open your exported keyword list (or go back to the Google Adwords Keyword Tool) and determine how many queries are made for a keyword per month. Enter this figure next to each keyword in the spreadsheet in the search size column (Column D). Refer to Figure 1 in the excel sheet for graphical representation.# 7 Take a look at the competition for each keyword or keyword phrase. You can find this figure on the top left hand side of a Google search results page once you type in the keyword (Put this figure in Column E). Refer to Figure 2 in the excel sheet for visual instructions.

Search Size (SS) Opposition (O) KEI110,000 14300000 846.153846153846

1177 69700 13.25039693926351 1 11 1 11 1 11 1 11 1 11 1 11 1 11 1 11 1 11 1 11 1 11 1 11 1 11 1 1

# 1 To start the KEI process open Google’s Adwords keywords tool through firefox or internet explorer and type a handful of word or phrases that relate to your business in # 2 Use the download button to export this list into a separate excel sheet so that you have a record of the keywords that relate to your site. # 3 Choose one of the webpages on your site that you wish to optimize (For example the homepage or one of your key product or services pages). Think about the different words people would type in search engines to land on that page. With this in mind, open the list you exported from Adwords and choose the top 15 keywords that relate to your chosen page.

# 4 Type in the top 15 keywords or keywords phrases that you have chosen in the 'keyword or keyword phrase' column (Column B). Remember: It is important to choose keywords that relate specifically to your chosen page and not your entire website. # 5 Review your chosen webpage and rate each keyword or keyword phrase you have chosen according to its relevance on a scale of 1 - 3 (1=Excellent; 2 = Good; 3 = Poor). Enter this into the relevance column (Column C).

# 6 Open your exported keyword list (or go back to the Google Adwords Keyword Tool) and determine how many queries are made for a keyword per month. Enter this figure next to each keyword in the spreadsheet in the search size column (Column D). Refer to Figure 1 in the excel sheet for graphical representation.# 7 Take a look at the competition for each keyword or keyword phrase. You can find this figure on the top left hand side of a Google search results page once you type in the keyword (Put this figure in Column E). Refer to Figure 2 in the excel sheet for visual instructions.

# 3 Choose one of the webpages on your site that you wish to optimize (For example the homepage or one of your key product or services pages). Think about the different words people would type in search engines to land on that page. With this in mind, open the list you exported from Adwords and choose the top 15 keywords that relate to your chosen page.

It is important to choose keywords that relate specifically to your chosen page and not your entire website. # 5 Review your chosen webpage and rate each keyword or keyword phrase you have chosen according to its relevance on a scale of 1 - 3 (1=Excellent; 2 = Good; 3 = Poor). Enter this into the relevance column (Column C).

# 6 Open your exported keyword list (or go back to the Google Adwords Keyword Tool) and determine how many queries are made for a keyword per month. Enter this figure next to each keyword in the spreadsheet in the search size column (Column D). Refer to Figure 1 in the excel sheet for graphical representation.Hint: For Businesses Targetting A Local Audience: For a more accurate KEI use the local search volume as opposed to the global search volume.# 7 Take a look at the competition for each keyword or keyword phrase. You can find this figure on the top left hand side of a Google search results page once you type in the keyword (Put this figure in Column E). Refer to Figure 2 in the excel sheet for visual instructions. Hint: If there are fewer competitors and you have done your keyword research correctly, then that is a good indication that optimizing for that keyword will deliver good results.

# 6 Open your exported keyword list (or go back to the Google Adwords Keyword Tool) and determine how many queries are made for a keyword per month. Enter this figure next to each keyword in the spreadsheet in the search size column (Column D). Refer to Figure 1 in the excel sheet for graphical representation.Hint: For Businesses Targetting A Local Audience: For a more accurate KEI use the local search volume as opposed to the global search volume. If there are fewer competitors and you have done your keyword research correctly, then that is a good indication that optimizing for that keyword will deliver good results.

: For Businesses Targetting A Local Audience: For a more accurate KEI use the local search volume as opposed to the global search volume. If there are fewer competitors and you have done your keyword research correctly, then that is a good indication that optimizing for that keyword will deliver good results.