bu3 product planning motorola 002
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Motorola Meeting
Arimacomm BU3 Product PlanningJun 19, 2008
Arima Communications ConfidentialThe above information is subject to change without further notification
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Agenda
1
2
3
4
5
Arimas WM product roadmap
3606 product introduction
3617 product introduction
3608 product introduction
6
PE223 product introduction
SP201 product introduction
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Agenda
1
2
3
4
5
Arimas WM product roadmap
3606 product introduction
3617 product introduction
3608 product introduction
6
PE223 product introduction
SP201 product introduction
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SmartphoneConsumer
PE250 PE260
PE225 3615/3605
3606
BusinessFunctionality
BU3 Product Segmentation
3617
3608
Internet accessMessaging (Push mail)
PE223
CMDMobile TV
Multimedia
GPS
Small size
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ID
DPA/UPA HSDPA HSDPA HSDPA HSDPA HSUPA HSUPA HSUPA HSUPA HSUPA
OS WM6 WM6.1 WM6.1 WM6.1.x WM6.1.x WM6.1.3 WM7 WM7 WM7
LCD 2.8" QVGA 2.8"QVGA 2.8"QVGA 3.0"WQVGA 3.0"WVGA 2.5" HVGA 4.3"WVGA 3.0"WVGA 3.0"WVGA
Camera 2M PM 2M PM 2M FF 3M AF 3M FF 3M AF 5M AF 5M AF 5M AF
WiFi
BT
FM Radio RDS
GPS
NFC n/a n/a n/a n/a n/a
Finger-Print n/a n/a n/a n/a n/a n/a
Flat Panel n/a n/a
DVB-H/T n/a n/a n/a n/a n/a n/a
MP Q2/08' Q2/08' Q3/08' Q4/08' Q1/09' Q2/09' Q2/09' Q3/09' Q4/09'
PDA Phone Product Roadmap
3615/05 3617 PE250PE225 PE223 3606
OptionMandatory
PE2603608Product CMD
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Agenda
1
2
3
4
5
Arimas WM product roadmap
3606 product introduction
3617 product introduction
3608 product introduction
6
PE223 product introduction
SP201 product introduction
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3606 ID concept
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3606 Segment/Selling Point
Target Segment: Professional Consumer
Selling point: Gesture Touch UI with Scroll wheel and GPS navigation
Finger gesture touch UI and flat screen panel
Easy operating scroll wheel for multimedia
Small, slim and light
GPS map and personal navigation
Pays own bill, consumer sensitivities to price/value Need mobile for business and social - mobile as life manager Job is important, so is social life
Keeps phone on all the time - doesnt want to miss opportunity Uses functional products that help them stay in touch
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OS: Microsoft Win Mobile 6.1 ProfessionalProcessor: EMP U360 + Samsung 2442( 500 ) MHz
Frequency: HSDPA Tri-band 850/1900/2100 MHz
GSM/EDGE Quad-band 850/900/1800/1900 MHz
Sys Memory: 256 MB NAND Flash, 64 MB SDRAMDimensions: 104.9 X 61.5 X 12.98 mm
LCD: 2.8 TFT LCD QVGA
Battery: 1530 mAh
Camera: 2M CMOS FF + VGA
FM: RDS
Connectivity : WiFi, BT, Mini USB
GPS: SiRF Star III
3606 High Level Spec
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Agenda
1
2
3
4
5
Arimas WM product roadmap
3606 product introduction
3617 product introduction
3608 product introduction
6
PE223 product introduction
SP201 product introduction
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3617 ID
Dimension: 109.5x 59x 18 mm
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Target Segment: Business User/Traveler
Selling point: Flat panel slider QWERTY with Personal GPS Navigation
Travel extensively ( esp.international) - need to be contactableeverywhere
Keep phone on all the time - doesnt want to miss opportunity Work is primary focus - leads to work/life imbalance
High mobile usage and very high ARPU Embrace technology for efficiency and productivity
Worlds first flat panel slider QWERTY Touch Window with finger gesture
Push Email , Instant messaging, MMS, SMS, Web Brower, Document viewer
PIM, calendar and contact list
GPS map and personal navigation
3617 Selling Point
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3617 High Level Features
OS: Microsoft Win Mobile 6 Professional Frequency: GSM/EDGE Quad-band 850/900/1800/1900 MHz
HSDPA Tri-band 850/1900/2100 MHz
Sys Memory: 256 MB NAND Flash, 64 MB SDRAM
Dimensions: 109.5x 59x 18 mm LCD: 2.8 TFT LCD QVGA
Battery: 1530 mAh
Camera: 2M CMOS Macro
Keypad: Side Sliding QWERTY
Connectivity: Bluetooth, WiFi, GPS
USP: Flat Panel, Touch Window UI
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Agenda
1
2
3
4
5
Arimas WM product roadmap
3606 product introduction
3617 product introduction
3608 product introduction
6
PE223 product introduction
SP201 product introduction
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3608 ID concept
Dimensions update: 112x 54 x14.3 mm
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1616
3608 Segment/Selling Point
Large 3.0 inch wide screen (new screen view experience) Slim form factor (the width is close to feature phone) Auto screen rotation Web Browser IE 6 on WM6.1 GPS map and personal navigation Finger gesture touch UI and flat screen panel
Pays own bill, consumer sensitivities to price/value Need mobile for business and social - mobile as life manager Job is important, so is social life Keeps phone on all the time - doesnt want to miss opportunity Uses functional products that help them stay in touch
Selling point: Slim Pocket PC Phone with Wide Screen
Target Segment: Professional Consumer
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1717
OS: Microsoft Win Mobile 6.1.x Professional
Frequency: HSDPA (850/1900/2100) MHz
GSM/GPRS/EDGE Quad-band 850/900/1800/1900 MHz
Sys Memory: 256 MB NAND Flash, 128 MB SDRAM
Dimensions: 112 X 54 X14.3 mm
LCD: 3.0 TFT LCD WQVGA (400x240)
Battery: 1410 mAh
Camera: 3.2M CMOS AF + VGAFM: RDS
Connectivity: WiFi, BT 2.0, Mini USB 1.1USP: Wide screen/ GPS/IE 6/G-sensor
3608 High Level Spec
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Agenda
1
2
3
4
5
Arimas WM product roadmap
3606 product introduction
3617 product introduction
3608 product introduction
6
PE223 product introduction
SP201 product introduction
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PE223 ID concept
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2020
PE223 Segment/Selling Point
3 inch high resolution wide screen (800x480)
Full PC Internet browser experience Slim Form Factor (MID with feature phone size) GPS map and personal navigation Finger gesture touch UI and flat screen panel
Auto screen rotation
Heavy internet & web data user Demand on both of voice call and internet data Job is important, so is social life Keeps phone on all the time - doesnt want to miss opportunity Uses functional products that help them stay in touch
Selling point: mini- MID Phone (Mobile Internet Device)
Target Segment: Mobile Internet User
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Full PC Web Browser Experience
WQVGA (400x240) WVGA (800x480)
zoom in
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2222
OS: Microsoft Win Mobile 6.1.x Professional
Frequency: HSUPA Tri-band (850/1900/2100) MHz
GSM/GPRS/EDGE Quad-band 850/900/1800/1900 MHz
Sys Memory: 256 MB NAND Flash, 128 MB SDRAM
Dimensions: 108 X 51 X11.9 mm
LCD: 3.0 TFT LCD WVGA (800x480)
Battery: 1100 mAh
Camera: 3.2M CMOS FF + VGAFM: RDS
Connectivity: WiFi, BT 2.0, Mini USB 2.0 HS
PE223 High Level Spec
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Agenda
1
2
3
4
5
Arimas WM product roadmap
3606 product introduction
3617 product introduction
3608 product introduction
6
PE223 product introduction
SP201 product introduction
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SP201 ID Concept-1
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SP201 ME Stacking-1
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SP201 High Level Spec
OS Microsoft Win Mobile 6.1.x Standard(to be upgraded to WM 7)
HW platform Samsung 2442 + EMP U365
Frequency HSUPA Single-band 2100 MHz
GSM/EDGE Tri-band 900/1800/1900 MHz
Sys Memory 256 MB ROM, 128 MB SDRAM
Dimensions 99.9X 44 X12 mm
LCD: 2.0 TFT LCD QVGA
Battery: 930 mAh
Camera: 2M CMOS FF (+VGA front camera)
Connectivity: BT,AGPS, Mini USB
Input method: Hall mouse + numeric key
S 201 C i i (1 f 2)
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SP201 Feature Comparison List (1 of 2)Feature Item SP201 Specification Moto RFI
Network
Operating FrequencyHSUPA single band 2100 MHzGSM/EDGE Tri-band900/1800/1900 MHz
HSDPA: 2100/850, 850/1900,2100/900GSM Quadband
GPRS Class 10, Type B
Speech coding FR, EFR, AMR
Form Factor
Phone type Bar type Clamshell
ID Dimension (mm) 99.9 X 44 X12 mm 93x49x14 mm
Antenna Embedded
HW/OSPlatform
Base band EMP U365Applicationprocessor Samsung 2442
Operating system Windows Mobile 6.1.x Standard
System Memory 256MB ROM/ 128 MB SDRAM
PhysicalSpecification
Expansion Micro-SD
Display 2.0 TFT LCD QVGA 65K 2.2 QVGA 262K Front Keypad 4 keys + Hall mouse + numeric key
Battery 930 mAh 950mAh
Standby Time Up to 150 hrs (estimated)
Talk Time WCDMA: voice calling 3 hrsGSM: 4 hrs (estimated)
SIM/USIM Interface Plug-in SIM, 1.8 /3 V
SP201 F C i Li (2 f 2)
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Feature Item SP201 Specification Moto RFI
Imaging
Camera 2M FF (CMOS) 2nd front VGA
camera3.2M FF (CMOS) 2 nd front VGAcamera
Video Video recorder, Video callVideo Format MPEG4, H.263, WMV,-- H.264, RV v9,
Music
Audio Format AMR, MP3, AAC, WMA, AAC+, AAC+ enhanced, MIDI,RAv10
Speaker Single Loud speaker
Music Output Stereo Output through headset,
mini USB ear jack
Messaging/Browsing
SMS ETSI GSM 03.40
MMS OMA MMS 1.2Browser IE 6, WAP 2.0, HTML Opera 9.x
OtherApplications
GPS AGPS
Instant Message MSN
Email Protocol Push Email, POP3, IMAP4, SMTP MotoSync
Security MS DRM 10, SSL, HTTPS, WTLS,TLS, SIM Lock, Device Lock
Connectivity
Mini USB Ver 1.1 2.0 HS
Bluetooth Ver 2.0WiFi No
SP201 Feature Comparison List (2 of 2)
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HW
SW
PV
ME
SP201 MilestoneRTL: M/Q2, 2009
2009
DecJun Jul Aug Sep Oct
Design
ME
Design
Hard
Tool(T1 : 11/2)
Verification & Fine-tune
Alpha
10/31
Pre-FTA
(12/10-12/27)
FTA(R&TTE/GCF)(1/19-3/7)
Logo test/Field Trial
EP2
(10/6-11/30)
2008
Nov
RC
4/10
Soft
Tool(8/11-9/29)
Beta
12/26
Tf
EP1
(8/18-10/5)
Notes : Hardware period count from SMT for current build to SMT for next build.For example EP1 3/15-5/2 means EP1 SMT starting from 3/15 and EP2 SMT starting from 5/3.
Feb
EP3
(12/1-1/18)
FP
1/19-3/22)
HW/SW/Field Trial/Certifications/ IOTRequirements fix, 6/27
Mar
PTCRB/FCC including Review
AprMP
Jan
ID finalized 7/4
Assume ID 3D modeldevelop by Arima
PP
3/23-5/10)
RTM
4/29
Customer IOT(1/5 4/3)
May
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