bts ’09 sales meeting january 7, 2009. bts 09 product summary
TRANSCRIPT
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BTS ’09 Sales Meeting
January 7, 2009
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BTS 09 Product Summary
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Docking/Connect Solutions
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What is the big deal about
Docking Solutions?
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5April 19, 2023
Sales of notebook computers continue
to outpace that of desktop PCs
Source: IDC 3Q 2008; http://www.msnbc.msn.com/id/27556783/
Notebook Computers
55%
Desktop Computers
45%
2008 3rd Quarter Personal Computer Sales
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With notebook computers prominence, there is an increasing need to stay comfortable.• Notebook computers typically offer a subpar ergonomic experience
– Compact keyboard– Trackpad
• Docking Stations allow the use of full-sized keyboards and mice to enable users to work comfortably for longer periods of time
• USB Docking Stations offer a 1-plug solution to conveniently connect to these devices
• Some docking stations also allow you to connect to the internet via USB, offering a rock-solid connection experience
That is where docking stations come in…
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USB Mini Dock w/ Ethernet idea: One Step Connection to your peripherals and the internet.
• Save time by connecting to your peripherals and the internet with just one plug
• Ethernet port for rock-solid broadband internet connection
• Three rotating USB ports keep your peripherals connected and your cables organized
• Compatible with Windows, Mac OSX and Linux
SKU - K33929USStreet Price: $39.99Available: March ‘09
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Packaging – Front Panel
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Presenters
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Wireless Presenter with Laser Pointer and Memoryidea: Finally, a presenter with memory.
• 1GB built-in memory to hold hundreds of your presentations, so you don’t have to carry extra media to your meetings
• Laser pointer to highlight important points
• Receiver stores inside
• Plug-n-play: no software installation required
SKU – K72336US
Street Price: $74.99
Available: June ‘09
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Packaging – Front Panel
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Notebook Stands
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What is the big deal about
Notebook Stands?
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Subcategory Analysis: Notebook StandsUS Mkt 2005 2006 2007 2008 CAGRRevenue $12,071K $14,297K $32,795K $41,544K 57.6%Units 339K 428K 1,982K 2,093K 36.2%ASP 35.60$ 33.36$ 16.55$ 19.85$ NA
• NPD Data CY Through July of indicated year
• Sales out (i.e. prices based on what consumer actually pays)
• Non-electronic stands only (i.e. no docks/port replicators)
• Units with USB fans included
• Kensington about $300K per year
10% attach rate!
Kensington is Missing Out!!!
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Fall 2009 Roadmap:TwoFold Stands• TwoFold Stand:
– Convenient notebook computer comfort but without the bulk
– Convertible, easy, and fun!
– idea: The notebook stand that makes comfort a snap.
• TwoFold Stand and Sleeve:– Portable notebook computer
comfort with built-in protection – Portable, easy, and fun!
– idea: The notebook stand that`s going places.
$19.99 Street
$39.99 Street
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Non-Electronic Notebook Supports
K60149A LiftOff™ Portable Notebook Cooling Stand
K60112USEasy Riser Cooling Notebook Stand
CurrentCurrent Fall 2009Fall 2009
$19.99
$29.99
$39.99
$49.99
K60401 “TwoFold” Convertible Notebook Stand
TBD and TBD Counter Balance and Lap Dog
TBD“TwoFold” Portable Protective Stand