Sponsorship and Exhibitor Opportunities

BTM-The New Breed of

IT Worker

Date: October 31, 2015

Location: Harbour Centre, Vancouver, B.C.

www.btmtalentmashbc.ca

BRITISH COLUMBIA

Inspiring Tech CareersDes carrières

technologiques inspirantes

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BTM TalentMash British Columbia“BTM - The New Breed of IT Worker“

October 31, 2015

Thank you for your interest in the ITAC Talent BTM TalentMash British Columbia 2015.

ITAC Talent was founded in 2007 by a group of visionary organizations seeking to

proactively address the long term talent/skills requirements of Canadian businesses,

government and organizations. The goal of ITAC Talent is to help increase ICT-related

post-secondary enrolments by inspiring young people to pursue tech and tech-related

careers to meet the significant demand for talent and innovation by Canadian business

and help make Canada a global leader in the 21st century knowledge economy.

The Business Technology Management (BTM) program was introduced in 2009 at

the undergraduate level in response to the feedback that new ICT graduates didn’t

have the skills needed by businesses. Working together with academic institutions,

industry and sector associations, ITAC Talent defined a set of learning outcomes and

competency standards required by industry, drawing heavily on relevant international

standards for similar programs. The BTM program is now offered at over 18 post-

secondary institutions across Canada and supported by dozens of national and multi-

national employers.

The BTM TalentMash has been designed to connect employers with BTM students,

create awareness about the BTM program, and create a forum for BTM students to

connect and have a great opportunity for professional development. The program has

been offered in Toronto since 2013, attracting thousands of BTM students and dozens

of employers, and this will be the first time that it is offered in British Columbia.

The main theme for this year’s conference is BTM – the New Breed of IT Worker

and we have assembled a wonderful program including key note speakers, a case

competition which, I expect will be a fun and exciting event, and a career fair.

BTM students have:

• A real understanding of organizations and the world of business;

• The techniques – like business design and project management – to make change

happen;

• Excellent interpersonal, communication, and leadership skills;

• A keen understanding how to align tech with business needs;

• Practical skills to put it all together in projects.

We hope you will participate in this exciting opportunity.

Chris Drummond, Managing Director

ITAC Talent

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BTM TalentMash British Columbia“BTM - The New Breed of IT Worker“

October 31, 2015

BTM - The New Breed of IT Worker

The war is on for Business Technology Management (BTM) talent in Canada.

Canadian employers can’t find enough talent with the combined

business and technology knowledge as well as functional skills in project

management, communications, collaboration and leadership. Some

200,000 are already employed in BTM jobs – twice as many as 10 years

ago – and demand continues to grow. Employers will need to fill more than

50,000 BTM-related jobs in the next few years.

Demand is growing because tech-related jobs play increasingly important

roles in every organization. Employees with a combination of business and

technology skills aren’t only needed by the tech industry. They’re across all

sectors such as natural resources, manufacturing, health care, government

and retail.

BTM TALENTMASH

October 31, 2015

Harbour Centre, Vancouver

The BTM TalentMash is designed to connect employers with Business

Technology Management (BTM) students and recent graduates, spread

awareness about the BTM program, and create a forum for students to

network and have an opportunity for professional development.Harbour Centre, Vancouver

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BTM TalentMash British Columbia“BTM - The New Breed of IT Worker“

October 31, 2015

BTM TalentMash is must-attend event for employers looking for the

next generation of talent. We believe the event is going to be a great

success and we anticipate attendance of over 250+ students from 5 post-

secondary educational institutions and 30+ employer representatives. Your

participation and support will ensure a successful BTM TalentMash!

Students from the following institutions will attend the event:

• British Columbia Institute of Technology

• Kwantlen Polytechnic University

• Simon Fraser University

• Thompson Rivers University

• University of British Columbia

We have assembled an excellent program including key note speakers; a

competition which we expect will be a fun and exciting event, a number of

skills sessions and a Career Fair giving BTM students and recent graduates

the opportunity to meet and network with corporate exhibitors.

Watch a clip of last year’s BTM TalentMash Ontario event

“We were amazed with

the professionalism

and drive of students

attending this event.

Their motivation is

amazing. With all these

new grads hitting the

market place this is a

must-attend for us.”

Andrew Laverty,

Account Manager, CDW

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BTM TalentMash British Columbia“BTM - The New Breed of IT Worker“

October 31, 2015

BTM TalentMash Communications Plan Target Audience

Primary Audience

• 1st to 4th year students and recent graduates

- Enrolled in BTM programs in British Columbia

- Majority of students will be 3rd and 4th year students

- Age ranging from 18 – 25

Secondary Audience

• University faculty teaching business and technology courses

• The Press

Communications ToolsWe will employ a multi-pronged approach to generate student registrations

for the event. Our campaign will focus heavily on social media and email

promotion as our experience last year indicated that these are the most

effective channels to reach students. We will also actively work with the

BTM schools and utilize campus communication channels and public

relations directed towards students.

Online Marketing

Our online advertising will include a website (www.btmtalentmashbc.ca)

with all of the event information, click-through links and possibly ads.

Email Marketing

Email advertising will be a large component of our efforts to reach and

engage students. Working together with universities and secondary schools,

we will promote the event to their students.

Social Media

We will extensively use our social media channels to engage with students.

Mainstream Media

We will engage with traditional media outlets, focusing on trade publications

and certain mainstream media outlets to attract them to the event.

FACTDemand for high value

tech professionals

exceeds current and

anticipated supply.

Estimates vary, but they

agree that the number

of people employed in

business + technology

related occupations

has grown substantially

– perhaps as much as

doubling from 100,000

to 200,000 over ten

years.

Online Reach: 12,350Newsletter Subscribers: 5600Facebook: 3,600Twitter: 3,000YouTube, Instagram, Pinterest 150

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BTM TalentMash British Columbia“BTM - The New Breed of IT Worker“

October 31, 2015

Sponsorship Opportunities

Sponsoring and exhibiting at the BTM TalentMash will allow your brand to be

associated with this innovative program that is committed to strengthening

Canada’s economic future. Further, it will allow you one-on-one access to

forward thinking and highly skilled students.

This conference is your unique opportunity to:

• Meet and build relationships with over 250 highly qualified BTM students;

• Create awareness and position your brand, products and services to the

business leaders of tomorrow;

• Learn about the BTM program and the benefits it offers you;

• Participate in panel discussions or keynote presentations to demonstrate

your organization’s leadership in business.

Sponsorship Benefits

In addition to benefits specific to each sponsorship level, all sponsors will

receive:

• Logo on the sponsor page of the conference website, including a link to

your website

• Recognition in the conference registration brochure

• Corporate profile with your logo in the delegate conference booklet

• Recognition on the event signage

• One 8 x 10 booth at the fair

• Employee Engagement and Professional Development Opportunities -

Involvement in the conference creates opportunities for your employees

to actively get involved in various event related initiatives, leading to

competency gains, improved relations with other partner organizations,

enhancement of your corporate image, and creates a better understanding

among your workforce about the BTM.

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BTM TalentMash British Columbia“BTM - The New Breed of IT Worker“

October 31, 2015

Sponsorship Levels

Choose your desired sponsorship level from the selection of sponsorship

opportunities below to maximize exposure for your organization. ITAC Talent

would be pleased to tailor a sponsorship package to your individual needs.

Level Sponsorship Amount

Platinum $3,000

Gold $2,000

Silver $1,000

Fun Activity You Decide!

(See following table to compare the Sponsorship Levels)

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BTM TalentMash British Columbia“BTM - The New Breed of IT Worker“

October 31, 2015

Sponsorship Benefits

Platinum Level$3000

Gold Level$2000

Silver Level$1000

Fun Activity $ You Decide

• An exclusive opportunity to provide your organization with the highest profile available including:

- position your organization as an innovator and leader

- company logo printed and displayed on all event signage throughout main room and break out rooms

- verbal acknowledgement of sponsorship

• Provide event keynote speaker

• Access to top BTM talent through the “A day with the CTO” * competition including opportunity to host winner(s) at your organization for a day of mentoring and role modeling

• Your opportunity to sponsor a Skills Session: Skills sessions will be organized throughout the day. Students will participate in interactive, hands on activities which allow them to develop key skills. As a sponsor, you will be able to see BTM’s top talent in action – creating a potential recruitment opportunity and have recognition of through your company logo displayed in the breakout room

• Your opportunity to contribute to the development and production of participant materials provided at registration. Your company card included with the material will indicate that a portion of this material generated has been sponsored by your organization

• Your opportunity to sponsor a Fun Activity*

• Company logo featured

on all conference specific communications and marketing collateral

• Drive brand awareness during the conference marketing campaign

• 8 x 10 exhibitor booth

* Fun Activity:Throughout the day of the event, we will provide opportunities for students to engage in a variety of contests. As a Fun Activity Sponsor, you will be engaging with students throughout the conference and have the opportunity to award them various, exciting prizes. Your organization will be at the top of mind as students compete to claim one of the prizes. We will verbally announce your sponsorship throughout the activity.

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BTM TalentMash British Columbia“BTM - The New Breed of IT Worker“

October 31, 2015

Conference Agenda

Registration 10:00 a.m.

Welcome and Keynote 10:30 a.m.

Skills Sessions 11:00 a.m. – 11:45 a.m.

Lunch and Career Fair 11:45 a.m. – 2:00 p.m.

Skills Sessions 2:00 p.m. – 3:30 p.m.

Announcement of all contest winners 3:30 p.m. – 4:00 p.m.

Closing 4:00 p.m. - 4:30 p.m.

The “A Day with the CTO” Competition allows students to tackle real world

challenges thereby developing skills across several disciplines including:

research, collaboration, project management, teamwork, leadership. They

will be assessed on their ability to demonstrate strong communication skills,

flexibility in their thinking, problem solving, innovation, enthusiasm and

ability to pitch their idea effectively. Competition entries are judged by a

panel prior to the event utilizing on line technology. The prize will include

spending a day in your organization providing the winner(s) role modeling

and mentoring resulting perhaps in a potential recruitment opportunity for

the student.

* A Day with the

CTO Competition

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BTM TalentMash British Columbia“BTM - The New Breed of IT Worker“

October 31, 2015

Contact Us

Reserve your involvement today!

Jan Hall

jhall@itac.ca

Telephone: 416 840 6224

About ITAC Talent

ITAC Talent is the division of the Information Technology Association of

Canada (ITAC) dedicated to addressing the significant demand for ICT talent

and innovation by Canadian business and to help make Canada a global

leader in the 21st century knowledge economy.

We are creating the skills for the digital economy and growing the talent

pipeline. We inspire young people to choose technology careers, help

transform education to accelerate the flow of talented people from all

backgrounds into technology careers, support diversity in the industry, and

help shape public policy to support the growth of talent.

Inspiring Tech CareersDes carrières

technologiques inspirantes

Exhibiting Opportunities

>>>>>BOOTHS ARE FREE<<<<<

Connect with job seeking BTM students and recent graduates

As a career fair exhibitor your will receive:

• 8’x10’ booth space, display table, WiFi and power outlet

• Recognition in conference brochure and on conference website

• Ability to showcase your corporate brand and company talent

opportunities