About Us

Students of NU-FAST. Currently in our 6th semester. Project of Strategic Brand

Management. Purpose: - interaction with the corporate

world. - gain experience.

Below The Line Promotion

Below the line sales promotions are short-term incentives, largely aimed at consumers.

Below the Line uses less conventional methods than the usual specific channels of advertising to promote products, services, etc.

Freeze-In:

Select ion of Location: - Mall, Mart, or Shopping plaza etc. - considerable amount of consumers. freezing in such a way that would create

curiosity among the consumers present at that location & hence create brand awareness.

this activity shall be conducted by six members:

- 2 female. - 4 male.

Feedback

At the end of this activity we would provide you feedback regarding your brand in the following ways:

- Interviews - Questionnaires. - Our personal observation. - Video.

Demonstration(Sample Video)

Sponsorship

In order to conduct this activity we would expect/appreciate co-operation in the following ways:

- Material. - Monetary help. -

Thank You!!!

Any Questions???