bsmith presentation samples 0713
TRANSCRIPT
Instagram imager y
Place + persona So many people across the globe use music to broadcast their personalities and lifestyles to the world
We use our imagery to capture this broad range of personas
Smartphones Drive Data Usage with iPhone and Android Leading
Media Activities Used by Operating System
Source: Nielsen Mobile Media Survey, US, Q2 2009
MobileInternet App
Downloads
MobileVideo Mobile
Commerce
Location-based Services
A Nielsen / McKinsey Company
Apple iPhone
Android
BlackBerry
App Store
Gmail
YouTube
Pandora
0 200 400 600 800
Android Market
Gmail
YouTube
Pandora
0 200 400 600 800
Android OS (Minutes)
Time per Person on Most Popular Apps
Apple iOS (Minutes)
Conversations and Reciprocal Engagements
THE OSBOURNES
*The portion of the network’s target viewing audience born after 1980.
Retooling the MTV brand for the Millennial* generation
• MTV faces turf incursions from all sides including the Internet, cell phones, and video games
• Millennials place a very high premium on self-expression, by curating their identities onFacebook profiles
• Keeping it real: one of the biggest put-downs in the Millennial world is to label someone as ‘fake’
• Snarkiness of Generation X carries lower appeal among those with less hierarchical upbringings
• Generational archetypes: the creator, expressing who one is; the seeker, searching for their place in the world; the lover, navigating relationships; the soloist, craving a sense of belonging; the magician, seeking personal power; and the master, striving for control in life