Marketing Management Analysis

Liam Kane Victoria Cameron Patrick Walter Tess Campbell

201005322

Mission Statement

``Firm 5 Bikes™ is committed to offering high quality performance bicycles at an affordable price with easy availability while establishing a long term loyalty with you our customers and distributers for our future products.`` - Firm 5 Bikes™ CEO`s Liam Kane, Victoria Cameron, Patrick Walter, Tess Campbell.

Pricing Strategy 2012 Price: $ Volume: 2013 Price: $ Volume: Reduced by: % Increase by: %

2013 Industry Average Price: $ Higher by: %

Target Price: To be determined based on industry analysis of competitors price for 2013 fiscal year.

2012-2013: Prices were reduced by % and sales have increase by %

Company Pricing Strategy: Maintain Low Prices resulting in Low Profit Margin but Higher Sales due to Under-Pricing Competition.

Promotion Strategy 2013 Advertising Budget: $

2013 Public Relations Budget: $

2013 Brand Building Budget: $

Advertising Focus: Magazine Advertising

Magazine Advertising has highest impact on Target Market

Company Promotion Strategy: Keep Expenses to minimum due to Low Profit Margin while still capitalizing on Target Market`s high sensitivity to Advertising to establish and maintain Brand Awareness

Distribution Strategy 2012 Total Stores:

2013 Total Stores:

2013 Support: $50,000 to Youth Stores only

2013 Industry Average Support: $

% higher

2013 Average Store Margin Offered: %

Distribution Strategy: Increase margins and support for 2014 fiscal year continuing to focus on Youth and Discount Store to establish greater Product Availability and develop relationships with stores for future focus on Youth bicycles

Conclusions 2012 Shareholders Value: $ 2013 Shareholders Value: $ Increase by: % 2012 Market Share: 2013 Market Share: Increase by: %

2012 Gross Margin: 2012 Revenue: 2013 Gross Margin: 2013 Revenue:

Up by: % Up by: % Overall Company: Increase in Sales and Revenue due to a

Reduced Price, more focused Advertising , Increased Production and Distribution Strategy

Overall Industry: 2014 Focus: Under-Pricing all firms in World 1, Maintaining

Brand Awareness to thrift seeking customers, Increase Product Availability in Discount and Youth Stores

• Please feel free to direct any questions concerning company: Sales, Pricing, Promotion and Distribution to a Firm 5 Bikes™ representative at this time and thank you for your time.