brranch mktg pkt publisher 2012 01 04 - brokenrranch.com · michael richardson broken r ranch july...

Michael RichardsonBroken R Ranch

Sponsorship Opportunities

For those individuals & organizations who are

eager to support our ability to generate inspiration,

enlightenment & guidance, to humans & horses

alike, through “The Gift of the Horse”.

www.brokenrranch.com


I was 22. I was three weeks away from living my dream of being a horsemanin Montana. Living a carefree life, a young man’s adventure-type life.

When Your Dreams Are Crushed

And then, one night, two friends and I were coming home from a ropingcompetition and up ahead was a deer, stunned by my headlights. I swervedto miss her. And in that moment my life changed. Fortunately, my friendswere thrown free from my Jeep. I, however, experienced the full impact ofthe Jeep rolling over me. Crushing my spine, my body and my dreams withits weight and force.

I lay there, unconscious. When the medics arrived my friends inquired about me. The medics said, there was no hope, asheet was pulled over my face.

Fortunately, my friends prevailed and insisted that I could not be dead…..and the medics listened….and heard a faintheart beat. I was urgently taken to the local hospital emergency room, where the doctor on duty happened to be a familyfriend. He immediately called my family “Come quick, there isn’t much time.” A helicopter was flown in, there was noheliport…it landed in the parking lot and then flew me to Northwestern University Hospital. Upon arrival I wasevaluated and given 24 hours to live.

When Others Don’t Believe

You see, the doctors could only see what was on the x-rays and in the test results. They could only see that my heart wasso crushed and twisted that it was like a wet dish cloth that was squeezed and rung out. They could only see that therewas air and fluid collecting around my heart, they could only see that my spine was severely damaged. They could onlysee that my journey was about to end. You see, they only saw me as unable. All of these people were caught up in whatis, not what could be...

When You Reach Deep Down, To Rise Up

But what they could not see was the determination that was inside me. You see these doctors could not see because theywere looking backwards, backwards at statistics, at histories from long ago. They saw me as mangled flesh and bones.But there was determination…..and a miracle.

The doctors came in to x-ray my torso. In the room, there stood my fatherand my mother, expecting to hear the worst.

They all were stunned the doctors, my father, my mother, the air and thewater that had surrounded my heart had vanished, it was absorbed, it wasgone. I had chosen to live. And now the choice was mine….how was I goingto live. The doctors now told me that I would not walk again and my lifewould be really affected because of my injuries.

When You Choose to Live YOUR Life

At first I thought….”What am I going to do?” But I was determined not to let this injury or what the doctors thoughtaffect the outcome. I chose to give them the benefit of the doubt, after all, they didn’t know me. It was my choicewhether or not this perspective was going to define me.


A Life Journey, A Gift of the Horse

It is a journey that has taken me, and I am sure your life taken you to unimaginable places, has unearthed from youunimaginable emotions, and explored the potential of who you have been created to be. Yes, the journey takes youto people, places and things. But the journey goes deep within you. You explore your ability, your determination,your courage, you come to an ever present and an ever new understanding of who you really are.

Observe the Nuances

Michael leads us on this journey by making us aware of our own expressions and body language, which is theprimary language that the horse knows and understands. Michael’s goal is to establish a line of communicationand build a relationship with the horse and human by addressing the subtle changes in the horse expressions andbody language.

You Can’t Change the Circumstances So Change Who You Become Be-cause of Them.

The circumstances in our lives urge us to release our belief that we can control our world and the outcomes.Michael’s goal is to build a rapport with the horse and human rather than use aides for domination, control,manipulation or submission. He shows us how that we succeed through releasing, through observing, andenjoying the journey, rather than being preoccupied by thedestination.

Keynote speaker NARHA 2009

Board member Operation Homefront, Texas

Purina Ambassador

Presenter at National Expos

Former Paralympics competitor

Dedicated equine educator

Inspirational speaker

For further information, please contact theBroken R Ranch Business Office, located at:

1360 Frederick Street

Lancaster OH 43130

Contact: Laura E. Bradford

Business Representative

[email protected]

940 399-9499 Cell

Or, feel free to visit our website:

www.brokenrranch.com

And check us out on Facebook!


The Gift of the Horse©

Michael Richardson

Broken R Ranch

Sponsorship Agreement

This Sponsorship Agreement (“Agreement”) is entered into this ________ day of ____________20______(“Effective Date”) by and between Broken R Ranch, a Texas corporation with its principal place of business at 24963 S.Highway 281 Hico, TX 76457 and _______________________________________ (Sponsor) an individual/corporation with its principal place of business at ____________________________________________.This Agreement shall commence on the “Effective Date” and terminate on _______________(“Termination Date”).

Broken R Ranch and the Sponsor hereby agree:

1) Sponsorship Packages and Fees

The Sponsor is purchasing _________ week(s) of 30-second advertising spots on the RFD TV program “The Giftof the Horse© by Michael Richardson for the cost of $3,000 per episode. Each episode will have a Primary Airing andSecondary Airing each week in a time slot as determined by RFD TV. For a total of $_______________________.

The Sponsor is purchasing the opportunity to be featured in the program at a cost of $15,000 per episode, for________episodes for a total of $_______________.

The Sponsor is purchasing a season sponsorship for the next season, which is 13 weeks beginning March 6, 2012

with filming in December 2011. In addition to having a 30 second advertisement in each episode, ____________

will also be featured on the Broken R website. The cost of this option is $34,000 per season sponsorship for

_____________ sponsorships for a total of $_______________.

The Sponsor is purchasing the opportunity to be mentioned as a sponsor of the program, with a short descriptionof your firm for $1500 per episode for _______ episodes for a total of $_____________.

The Sponsor is purchasing a closed captioning sponsorship for the program, which would indicate “Closed captioningsponsored by _________________,” for $500 per episode for _________ episodes for a total of $__________.

The total cost of the options selected is $__________________________.

2) Payment Schedule

To be arranged between Broken R Ranch and Sponsor.


The Gift of the Horse©

Michael Richardson

Broken R Ranch

Sponsorship Agreement (page 2)

3) Deliverables

If the “Sponsor” is providing a completed advertisement, the completed advertisement must be delivered to Broken RRanch 6 weeks before the airing of each episode those dates are _____________________________________.The advertisement must conform to all RFD TV Technical Specifications.

4) Telecast of Programs

RFD TV reserves the exclusive right to pre-empt any of the Programs for any reason. That, in the event any approvedPrograms are pre-empted during prime-time airing hours (6PM-12 MIDNIGHT) more than four (4) times in a calen-dar year, RFD shall have the option to provide substitute airtime for Broken R Ranches advertising or sponsorship orprorate such costs including but not limited to refund or credit or provide a substitute remedy as determined by RFD.

___________________________ ________________________

Signature Signature

____________________________ ________________________

Print or Type Name Print or Type Name

Broken R Ranch ________________________

24963 South Highway 281 Company Name, Title

Hico TX 76457 ________________________

Street Address

________________________

City, State Zip________________________

Phone


“Promoting an Enlightened Perspective”

Season Premier of

“Gift of the Horse”

on 9/6/11

Join Michael as he embarks on an extraordinary

journey.


July 14, 2011

Mr. Michael Richardson

Broken R Ranch

24963 So. US Highway 281

Hico, TX 76457

RE: “The Gift of The Horse”

Per your request, this letter is to confirm your partnership with RFD-TV as a new programmer on the network.

As stated in the contract, your program “The Gift of The Horse” will begin airing September 2011, through August31, 2012. You will be given two (2) airings (day/time to be determined) for your 24-minute program. During the24-minutes you provide us, please include your program open/close and advertisements from your sponsors.

Please note that we encourage our programmers to create spots promoting their program on RFD-TV. Duringyour :15 / :30 second spot, you are allowed to include mentions about your sponsors, such as “sponsored by”.

As you know, RFD-TV is currently in over 41+ million US households and reaches 13.2 million adult viewers

weekly (based on Nielsen Media Research). Recently, we launched RFD HD on DISH Network and highly recom-mend all programs be shot in HD.

If you need additional research information for your guest in sponsors, please let me know and we will do our bestto assist you with your needs.

Welcome to the RFD-TV family!

Sincerely,

Kelly Kantz

Vice President/General Manager, RFD-TV


Viewer Testimonials

Dear Michael,

I have been watching your series, "Gift of the Horse" on RFD. You are truly an inspiration. Your subtlemethods of being with the horses is awesome to watch. It has let me know it is OK to be slower and notfeel the need to make my horses" run around" to get a lesson accomplished. Thank you for sharing yourknowledge and your methods. I look forward to each of your episodes. Blessings to you.

Hi Mike,

I got a glimpse of the end of one of your shows about a week ago and was intrigued to learn more, andthen today working on a paper on horsemanship I caught your program working with collection of the bayThoroughbred. I was curious to see what a cowboy in a wheelchair would have to show me about round-pen work.

I wasn't disappointed because what I saw was a cerebral approach to the horse....something that is rare,rare in most all the clinicians I have deeply researched. I was impressed by how you broke things down tothe level you do in seeing the difference in the horse doing things mechanically or willingly. I work withpeople and their horses and much of what I heard you talking is my exact philosophy I teach, but there is adisappointment I feel because many of the people around here are so interested in just getting on and kick-ing to go and pulling to stop that these intimate concepts of horse emotions is lost on them. I am currentlyworking up my little Arabian yearling filly and she is all about calmness and curiosity. I am approachingher from the mental and emotional aspects and she is responding with the physical part. Like you empha-sized....get the head right and the body willingly follows.

Hi Michael, just caught your TV show and really enjoyed it. What a blessing andinspiration you are. I can relate to you as 5 weeks ago I had a serious motorcycleaccident with 7 pelvic fractures, 8 ribs, 3 compressed vertebrae, right knee fract.With God's help and lots of prayer I’m doing well and expect to be back on my feet ina few months. Thank you for your words& God bless you.

I have just recently been introduced to your RFD TV show. As I have been studying andpracticing natural horsemanship for the past 16 years, I was deeply touched by how yourapproach understands the importance of true connection. How we communicate through ourpersonal energy and what our feelings are saying at that moment. I so appreciate your ability tobring attention to how that translates to a horse.

I look forward to watching more of you in the future. Thank you for your commitment toenlightening horsemanship.

brranch mktg pkt publisher 2012 01 04 - brokenrranch.com · michael richardson broken r ranch july...

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