Browning Arms Company
Digital Marketing StrategyAndrew Heinz
Goals We’re Aiming At
Set Browning Apart from other firearm and outdoors brands
Improve relationship between guns and the public
Gain a younger clientele
Target Audience
Focus on Males• 18-35• World Wide Targeting• Stay away from Urbanized areas
Facebook
Regions LinkedIn Twitter Instagram Pinterest
Social Media Plan
Mobile Marketing
Design and Launch Browning Hunting Game
Hunting and Fishing Apps
Mobile Game Ads
Possible Browning Spokespeople Anyone famous who hunts
Nick Offerman
Jared Allen
Dick Cheney
$500,000/month
PPC = $150,000Social Media = $150,000SEO = $100,000Mobile = $50,000Email = $25,000Content = $25,000