brown bag bird_library_march282011
DESCRIPTION
Brown Bag Lecture - Bird LibrarySyracuse UniversityMarch, 28 2011TRANSCRIPT
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Renata Curty, PhD StudentSchool of Information Studies
Brown Bag – Bird Library, Syracuse University March, 28 2011
QR CODESALTERNATIVES TO ENHANCE
LIBRARIES’ SERVICES
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OUTLINE What is a QR code?
How it works?
Why to apply?
Some applications
QR Codes & Libraries
Recommendations
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QR - Quick Response
2D Barcode
Denso Wave - Japan (1994)
Paper-Based Hyperlinks
Cross-reference principle
Also Digitally applied
WHAT IS A QR CODE?
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Source: http://www.jennerations.co.uk/foxandgoose/adobedocs/technical%20docs/What%20are%20barcodes.pdfSource: http://www.denso-wave.com/qrcode/qrfeature-e.html
Linear informationNumbers onlyMaximum Capacity: 20 digits
QR Code Data CapacityNumeric only Max. 7,089 characters
Alphanumeric Max. 4,296 characters
Binary (8 bits) Max. 2,953 bytesKanji, full-width Kana Max. 1,817 characters
WHAT IS A QR CODE?
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More Technical Advantages...
o Small Printout Size
Source: http://www.denso-wave.com/qrcode/qrfeature-e.html
o Kanji and Kana Capability
o Dirt and Damage Resistant
o Readable from any direction in 360°
o Structured Append Feature
WHAT IS A QR CODE?
The same data can be read either from the upper symbol or the lower four symbols.
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A Mobile Phone with a Camera afree QR Code Reading Software and Internet Access
Snap a Picture
Instant Decoding Web page/Content
DECODIFICATION PROCESS
Position it
HOW IT WORKS?
CREATING A QR CODE
Free QR Code Generators Define the concept and content Share
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WHY TO APPLY?
Source: Gartner (2010)
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BESIDES...
People love mobile phones More than 90% of us keep our cell phones within arm’s reach 24 hours a day, 7 days a
week, 365 days a year. More than 70% of us actually take our cell phones to bed with us. Over 70% of us now use our cell phones as alarm clocks. A study by Unisys revealed that if we lose our wallet, we report it missing in 26 hours.
If we lose our cell phone, we report it missing in 68 minutes. (Darwill.com)
It is interactive and very simple to use
Save time and effort (type URLs)
WHY TO APPLY?
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QR CODES IN USE
Marketing/Advertisements/Commerce Promoting an exhibition
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Want to check inside?
Want to check the evaluations or reviews about a restaurant?
More Information about your mail tracking?
Locate yourself!
QR CODES IN USE
Recipes, additional information about storage, nutrition...
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Promote yourself better!
Need a distraction?Honor/tribute to someone
Information about famous people
Call attention to a cause!
QR CODES IN USE
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Mobile version of the library’s catalog or databases
Point-of-use instructions at point-of-need locations
Ask a Librarian, Helpdesk or Chat Services
Library Tours, Library Guides & Maps
Book Reviews
Polls & Evaluations
Phone, email or address (GPS)
Services and expositions advertise
Pre-formatted tailored searches
Ebooks, databases , special collections associated to other sources
Availability of study room and materials…
Source: http://mobile-libraries.blogspot.com/2010/06/qr-codes-and-libraries.html
QR & LIBRARIES
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QR & LIBRARIES
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QR & LIBRARIES
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SU Library Catalog
Special Archives
WikipediaPersonal Website
Others Sculptures on Campus
Others Sculptures on Campus
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Some points that librarians should take into account:
Not all patrons might be are aware of them;
Not all patrons might have the required device and software;
Main information still need to be provided in a conventional way
Efficient and update display and of the information needs to be constantly checked;
Define effective pedagogical uses of QR codes
Accessibility to disable people
RECOMMENDATIONS
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See more: http://www.thinkroth.com/blog/how-to-a-first-qr-code-campaign/
For a good implementation:
Identify the target
Define the location
Keep all codes at least one inch squared and printed in good
resolution (dpi)
Provide engaging content & clarification for use
Create a mobile friendly website (complex contents)
Evaluate the results
RECOMMENDATIONS
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