CORE COMPETENCIES

Corporate Identity & Branding Product Launch

Sales Support Promotional Planning Technical Writing Strategic Marketing

Investor/Analyst Relations Annual Reports

Brochures, Catalogs, Data Sheets

Product Selectors Multimedia Content Mobile Apps Marketing Collateral,

e-Promotions & Advertising Product Positioning Budgeting ROI Analysis

Public Relations Social Media Strategy

Sales Lead Demand Generation Database Management

White Papers Technical Articles

Speaking Engagements Merger & Acquisition Communications

& Integration Trade Shows, Webinars

Meetings & Online Events Video Scripts

Multimedia Presentations Competitive Analysis

Market Research Business Intelligence

Business and Media Outreach Customer Communications Website Content & Search Optimization Industry Conferences

Sales events

MARKETING COMMUNICATIONS & e-BUSINESS PROFESSIONAL

Experienced marketing and e-business professional enabling technology organi-zations to build and optimize their brands. Background spans fluid filtration, water quality, life sciences, consumer/ com-mercial and medical electronics, product certification & safety testing, advanced materials, renewable energy and home-land security.

CRAIG B. LAZINSKY BUSINESS COMMUNICATIONS

NH Bus ID#628890

10 Nelson Farm Road, Derry, NH 03038 E-mail: craiglazinsky@comcast.net

Mobile Tel: 603-560-1871 http://www.linkedin.com/in/craiglazinsky

MARKETING COMMUNICATIONS &

e-BUSINESS PROFESSIONAL

Experienced marketing and e-business professional enabling technology or-ganizations to build and optimize their brands. Background spans fluid filtration, water qual-ity, life sciences, consumer/ commercial and medical electronics, product certification & safety testing, advanced materials, renewable energy and homeland security.

Deliverables include:

• Website content, optimization, e-commerce solutions, mobile applications

• e-marketing campaigns, digital communica-tions and video development

• Corporate and marketing collateral, brochures, white papers, data sheets, presentations

• Sales channel support, demand generation, sales tools, sales lead and fulfillment programs

• Public and media relations, trade shows, customer seminars, meetings, online events

• Strategy and execution for product position-ing and launch

• Brand image enhancement, market research, business intelligence

EXPERIENCE

MATERIALS & ENVIRONMENTAL

Advanced Materials Clean Membranes - water purification

NanoMas Technologies - nanomaterials for printing flexible electronics, solar cells, RFID, medical applications, etc.

Parker Hannifin Chomerics - electronic materials for electronics, telecommunica-tions, medical, fuel cells & renewable energy

Chemicals & Environmental ControlAlfa Aesar Research ChemicalsUnited Technologies

Carrier Air Conditioning

SECURITY & DEFENSE M2 Technologies Non-Lethal Weapons Solutions

FLIR Systems Infrared cameras and night-vision surveillance

ELECTRONICS & TECHNOLOGY

Water Quality Liquid Purification & Control

Mettler Toledo – Pure water instruments for pharmaceutical, electronics, power industries

Entegris – Liquid/Gas Purification & Flow

Bureau Veritas - Electronics safety testing

Electronics Equipment & InstrumentsCookson Electronics/Speedline Balzers Vacuum (Oerlikon)Pfeiffer Vacuum – Vacuum pumps,

analytical instruments