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Accelerating the Pace of Business:Cisco TelePresence

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The World Is Flat…and Moving FastTo excel in today’s fast-paced, global businessenvironment, you must continuously innovate andtransform your business model—and you need a

plan to respond rapidly to unexpected situations thataffect business continuity.

Relationships and effective communications arecritical to success, determining how competitiveand responsive you can be, how quickly youcan make decisions, and how fast you can get tomarket. They can even play a role in your level ofenvironmental responsibility.

Meeting Face-to-Face IsCompetitive AdvantageCisco ® TelePresence can help. It delivers a unique,“in person” experience with remote participants—you can interact and collaborate with others like

never before, moving faster and more effectively.Cisco TelePresence interactions use industry-leading video, audio and environmentals to createreal-time, live, in person communications.

Join the many companies reaping the bene ts offaster decision making and accelerated time tomarket—made possible by Cisco TelePresence. In aglobal marketplace, your executives and employeesneed to be able to connect immediately, and yourexperts must be able to interface with customers,solve problems, and focus on global concerns.

U n i t s I n s t a l l e d

M e e t i n g s

Number of Meetings

0

100

300

400

200

20K

60K

80K

40K

Units in Use

Oct2006

Dec Feb April June OctAug Dec Feb2008

The Network Effect: More Units, Higher Usage

“TelePresence allows us to build rela-tionships globally, which acceleratesproductivity through innovation and abroader access to talent. This createsa competitive advantage that is evenmore enduring than the dramaticreduction in travel cost.”

—Rebecca Jacoby, CIO, Cisco

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Cisco TelePresence connects people thousandsof miles apart in dozens of locations, bringing youtogether with one simple connection. For companieswith locations, partners, or customers spreadglobally, the solution helps keep time-sensitive

processes moving ahead, presenting a cost- effective and time-saving alternative to travel.

Body Language Is Business LanguageCommunicating across language and culturalboundaries can be challenging, and being in persongives you optimum bene ts. Cisco TelePresenceallows you to meet “in person” with customers,vendors, and partners at the touch of a button, soyou can be more effective and more available thanever before.

With the rapid speed of business today, thequality of the experience is vital. Your customersand business partners expect understanding, but

real understanding involves subtext and context.More than 60 percent of communications is nonver-bal, and Cisco TelePresence delivers subtleties ofcommunication in tone, facial expressions, andbody language, leading to greater connectionand understanding.

Span the globe everyday: Be in Moscow forbreakfast, Paris forlunch, New York inthe afternoon, LA andSingapore in the evening.

Be Green with Better Quality of LifeBy reducing the need for travel, Cisco TelePresencecan help boost productivity and your company’senvironmental sustainability efforts: less travelmeans a smaller carbon footprint. And reducingtravel also gives your employees control over moreof their valuable time, improving their quality of life.

Using Cisco TelePresenceThe Cisco TelePresence experience embodiesthree important principles: quality as good asbeing there, simplicity of use, and a low total

cost of ownership.Cisco TelePresence was designed to make youlook and sound like you do in person. With veryhigh-quality audio and high-de nition video at lowlatency and a optimized meeting environment,you can communicate and converse in real time,catching every comment, gesture, expression, and

nuance of the conversation.Cisco TelePresence was designed to take advan-tage of the tools you use every day, integratingwith enterprise groupware and uni ed communi-cations, so scheduling and starting meetings areextremely easy. There is no need for staff, training,menus, or manuals.

With dial-tone reliability and global connectivity,Cisco TelePresence provides far greater ROI thantraditional video communications. You can “be”anywhere in the world at the touch of a button.

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Delivering the Cisco TelePresenceExperienceCisco offers you an advanced system, combined

with a robust group of partners, so your enterprisecan scale globally and bene t from an exceptionalmeeting experience. Our select partners quicklyand effectively deliver the high-quality CiscoTelePresence experience and operational services,from installation to ongoing management. CiscoCerti ed Advanced Technology Partners (ATPs) andCisco Certi ed TelePresence Connection carrierscan help you implement, operate, and scale.

Go Anywhere the Network Goes,at the Speed of LightCisco TelePresence delivers rich, interpersonal

interactions over the network. And it is just one waythat Cisco continues to innovate, integrating valuableapplications that empower users to collaborate likenever before. Increased productivity, acceleratedbusiness transformations, and real, sustainablecompetitive advantages are just a few of the bene tsgained with Cisco and the network.