brochure 2020 eng - kdm-international.com · brochure 2020 eng author: никита...
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1,200+ exhibitors 5,000+ brands 54,000+ sqm space 70,000+ unique visitors Professional & business program
OCTOBER28-31, 2020CROCUS EXPO, MOSCOW
Retail cosmetics and perfumeryCosmetology and equipment for beauty salonsProfessional cosmeticsNail service, hairdressing and makeupPackaging, labelling, OEM/ODM
ONE OF THE WORLD’S MOST EXPERIENCED BEAUTY SHOWS
InterCHARM is the largest perfumery and cosmetics exhibition in Russia, CIS, Central and Eastern Europe which brings together in Moscow the Russian and international well-known and new manufacturers and distributors of perfumery and cosmetics, tools and equipment for cosmetology, aesthetic medicine, hairdressing, nail service, as well as technologies for the salon business, raw materials, ingredients and beauty business services.
INTERCHARM branded shows runs since 1994. It was the time for us to prove to the former Soviet Union region that the Russia’s beauty industry exists. Since INTERCHARM becomes the key defining event for this economy sector, it has been conceived as reliable partner for any kind of beauty business in Russia and CIS region.
InterCHARM is an effective business platform for professionals of beauty industry and a key point for international companies to discover the prospects of new growing geographic directions.
COSMETICS AND TOILETRIES INDUSTRY IN RUSSIA*
2013
RUB 481,1Billion
2018 2023
TRENDS IN CONSUMER BEHAVIORof Russian shoppers are always or often influenced by how ethical, environmentally-friendly or socially-responsible the product or service is
of Russian shoppers agree that they like to experiment with new products under skincare and makeup segment
of Russian shoppers are always or often influenced by how the product or service impacts my health and wellbeing
35%
62%
62%
SECTORS OF GLOBAL PERFUMERY AND COSMETICS MARKET
Sector 2013 2018 2023
Feminine hygiene
337,7 403,1 441,4
115,3 118,2 118,5
Haircare
355,6 380,4 390,9
Make-up
197,8 209,7 221,1
Male toiletries
506,3 539,9 577,9
Oral hygiene
252,3 263,4 269,6
Personal hygiene 627,1 653,3 680,1
Skincare 948,1 1 000,7 1 056,8
Suncare 7,8 8,7 9,5
Sector 2013 2018 2023
RUB 654,5Billion
RUB 830,6Billion
Fragrances
*Acc
ord
ing
to
Glo
bal
Dat
a's
2018
Q4
glo
bal
cons
umer
sur
vey
37%
63%
Hall
15
Hall
13
Hall
17
Hall
18
1,188
Malaysia
Saudi Arabia
BEAUTY DEVICE
Сosmetic technology devices for home care.
8
Hall
14 COSMETICS &
COSMETOLOGYMake up products, men cosmetics, personal care products, professional cosmetics, cosmetology equipment and products.
«InterCHARM is one of the best places
for excellent marketing»
YUMI LASHES 2.0
«The biggest show in Russia with the most targeted audience»
OZ! Organic Zone
«InterCHARM gives us customers’
feedback»
OPS
«Participating improve company’s
status and gives new contacts»
VoguenailsRu
BARBER ZONE: PRODUCTS FOR BARBERS
Men´s cosmetics, professional tools for barbers, equipment for barbershops.
COSMODROME: INDIE-BRANDS
Original products from independent manufacturers, personalized cosmetics.
+ R-BEAUTY: RUSSIAN PAVILION + COUNTRY PAVILIONS
71,686
PROFILES:
SERVICES
INDEPENDENT PROFESSIONALS
RETAIL
DISTRIBUTION
MANUFACTURING
CONSUMERS
58%
22%
20%
26%
11%
12%
TOP POSITIONS:
CEOs/BUSINESS OWNERS
NAIL MASTERS
COSMETOLOGISTS
HAIRDRESSERS
LASHMAKERS
MAKE UP ARTISTS
ADMINISTRATOR OF BEAUTY SALON/CLINIC
26%
19%
15%
11%
3%
3%
3%
Hair salon equipment 36%
Hair dyeing 18,5%
Eyebrow design 18,1%
19,4%
Apparatus cosmetology 19,7%
Nail service equipment 24,4%
Hair care products 25,1%
Nail instruments 28,7%
26,9%
Natural and organic cosmetics 34,6%
Manicure and nail care products 35,4%
Face and body care cosmetics 27,4%
Skincare products 33,9%
Professional makeup 17,6%
Injection cosmetology 15%
Perfumery 14,6%
Antiage products 18,5%
Peelings 16,9%
Instruments and accessories for hairdressers
Pedicure and nail care products
20
17-2
018
VISITOR GEOGRAPHY
Moscow and Moscow region
64%
Central Federal District
15%Volga Federal District 6%
Southern Federal District 3%
Northwestern Federal District 3%Siberian Federal District 2%Far Eastern Federal District 1%Ural Federal District 2%North Caucasian Federal District 1%CIS 2%Other countries 1%
Business forum for perfumery and cosmetics brand-building in Russia
Beauty Franchise Conference (October 26, 2019) - is the only Russian conference about franchises in the beauty industry, where founders of franchise beauty salons, spas, nail studios, barbershops, clinics talk about franchising business, chain management and development.
Managers of beauty salons and clinics have an unique opportunity to learn all the finesses of beautiful business at first hand at the conference "Business cases for top management of beauty salons". Thoroughly developed program allow to get the most useful and reliable information supported by real cases happened to professionals with many years of experience.
џ SHOWS AND MASTER-CLASSES
џ CONTESTS AND CHAMPIONSHIPS
џ WORKSHOPS AND CONFERENCES
џ FORUMS AND ROUND TABLES
џ ON-STAND PRESENTATIONS
InterCHARM Mentorship - program to support young certified cosmetologists from Russian training centers. The program includes a guided tour through the exhibition.
InterCHARM Med Cosmetology & Aesthetic Congress is a series of conferences dedicated to modern methods in cosmetology and aesthetic medicine. The main mission of the event is to provide the cosmetology & aesthetic specialists with the newest, objective and usefull information about the cutting-edge tools, new preparations, and latest techniques in injection and therapeutic cosmetology.
The Congress program is designed to embrace the most relevant subjects and is addressed to cosmetology doctors at the career start and to all those interested in the continuous learning of the most difficult issues of injecting and therapeutic cosmetology.
InterCHARM Beauty Talks – public talks on beauty and lifestyle topics, Instagram trends and personal brand development with beauty editors, celebrities and top beauty bloggers.
InterCHARM Headline is a special program of master-classes for professional hairdressers (InterCHARM Headline Hair) and makeup artists (InterCHARM Headline Makeup).
Beauty Team of Russia – series of master-classes within all-Russian championship on makeup, hairdressing and nail-art.
Worldwide: Alexander [email protected].: +7 926 520 8470
Europe only: Daria [email protected].: +7 926 205 9687
October 28-31, 2020April 23-25, 2020
* B
y n
um
ber
of
exh
ibit
ors
InterCHARM
E
cosmeticsINTERCHARM Professional:
1
PRO.INTERCHARM.RU GLOBAL.INTERCHARM.RU