VISUAL COMMUNICATIONILLUSTRATING THE ESSENCE OF PLACE

Visualizing the Plan:Rendered Illustration Examples

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GENIUS LOCI“Charcter is determined by how things are, and gives our investigation basis in the

concrete phenomena of our everyday life world...the concept of genius loci denotes

the essence of place.”

- Christian Norberg-Schulz, urban designer and author of The Phenomenon of Place

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This booklet presents examples of rendered illustrations from Broaddus Planning’s master planning portfolio, ranging from working 3D models and utilitarian street sections to highly detailed and artistically rendered perspective drawings.

The renderings are organized by scale and viewpoint, beginning from the bird’s eye overview and moving in to the street-level experience where these places come to life.

1. Bird’s Eye Aerial

2. Elevated View

3. Human Eye Level

4. Streetscape Design

5. Design Standards

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1. bird’s eye aerialThe goal of this type of rendering is to

capture the overall plan, the building

massing, the sense of enclosure,

topography, and urban and natural

context.

Innovation Plaza at Sam Houston State University

5Innovation Plaza at Sam Houston State University

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Momentum Campus and Town Center at Texas A&M Corpus Christi

7Research Valley BioCorridor Master Plan including Town Center, Bryan-College Station, TX

8McAllen Education and Research Park Master Plan, McAllen, TX

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Biomedical Research and Technology Park Master Plan, Medical Center of the Americas, El Paso, TX

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2. elevated viewThe intent of this type of rendering is to

capture the essential qualities of a space

by visualizing buildings and looking slgihtly

down towards the landscape/streetscape.

Interpretive Research and Visitor Center, Main Campus at Texas A&M University Corpus Christi

11Interpretive Research and Visitor Center, Main Campus at Texas A&M University Corpus Christi

12Innovation Plaza at Sam Houston State University

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3. human eye levelThe ability to communicate the visual

experience and aesthetic qualities that

a person would see while walking down

a street or looking at a building is the

hallmark of this type of rendering.

Eagle Town Center at the University of North Texas-Denton

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Eagle Town Center at the University of North Texas-Denton

17Main Quad at Austin Community College-Round Rock, TX

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Berner Avenue, University of Texas-MD Anderson Cancer Center Master Plan

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Center for Oral Healthcare, Texas A&M Baylor College of Dentistry in Dallas, TX

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4. streetscape designEstablishing streetscape design ideas

helps to inform the scale, proportion,

and use of a street (for pedestrians and

automobiles) as well as aesthetic qualities

and underground utility coordination.

21Urban Street, Innovation Plaza at Sam Houston State University

22Street Sections with Underground Utilities, McAllen Education and Research Park, McAllen, TX

23Street Sections with Underground Utilities, Biomedical Research & Technology Park Master Plan, El Paso, TX

Final Plan

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Garage - ground floor active usesShade devicePedestrian promenadeArcade integrated into buildingBridge connectorTower focal pointThree story arcade

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Garage - ground floor active usesShade devicePedestrian promenadeArcade integrated into buildingBridge connectorTower focal pointThree story arcade

AB

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A Optional shade device

1st Floor

2nd Floor

3rd Floor

4th Floor

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20’ wide primary walkway

12’ wide secondary walkway

8’ wide tertiary walkway

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Architectural and Landscape Qualities

Architectural QualitiesTo develop a consistent and high quality built environment for both Island and Momentum Campuses, specific architectural qualities should be developed as common themes for new and renovated buildings. By adopting common design ideas and motifs in all new building the university can create a cohesive campus character. Architectural elements such as building massing, building orientation, arcades/loggias, and courtyards, are important to define.

Building Massing

Building height on the Island Campus should be restricted to no more than four stories and not less than three stories Buildings located on the east side of campus should be three stories tall (primarily due to flight path restrictions of the Naval Air Station) and buildings on the west side of campus should be four stories.

Because of the limited amount of land suitable for development on the Island Campus, no future building should be less than three stories tall. Promoting compact campus development will optimize land use.

Courtyards

Exterior courtyards create a place of respite from the heat and wind while acting to beautify the campus landscape with vegetation. Courtyards that vary in size should be incorporated into future building project as specified in this plan. The courtyards should be highly vegetated, and

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Common architectural qualities for future buildings

Typical building section with integrated arcades

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5. design standardsThe main point for establishing standards

is to set up a common language of design

motifs, building proportions/height,

materials, landscape elements, and street

scape objects to create a unified district.

Excerpt from Architectural and Landscape Qualities, Texas A&M University-Corpus Christi

Final Plan

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Garage - ground floor active usesShade devicePedestrian promenadeArcade integrated into buildingBridge connectorTower focal pointThree story arcade

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Garage - ground floor active usesShade devicePedestrian promenadeArcade integrated into buildingBridge connectorTower focal pointThree story arcade

AB

BC

A Optional shade device

1st Floor

2nd Floor

3rd Floor

4th Floor

A B C

20’ wide primary walkway

12’ wide secondary walkway

8’ wide tertiary walkway

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B

C

Architectural and Landscape Qualities

Architectural QualitiesTo develop a consistent and high quality built environment for both Island and Momentum Campuses, specific architectural qualities should be developed as common themes for new and renovated buildings. By adopting common design ideas and motifs in all new building the university can create a cohesive campus character. Architectural elements such as building massing, building orientation, arcades/loggias, and courtyards, are important to define.

Building Massing

Building height on the Island Campus should be restricted to no more than four stories and not less than three stories Buildings located on the east side of campus should be three stories tall (primarily due to flight path restrictions of the Naval Air Station) and buildings on the west side of campus should be four stories.

Because of the limited amount of land suitable for development on the Island Campus, no future building should be less than three stories tall. Promoting compact campus development will optimize land use.

Courtyards

Exterior courtyards create a place of respite from the heat and wind while acting to beautify the campus landscape with vegetation. Courtyards that vary in size should be incorporated into future building project as specified in this plan. The courtyards should be highly vegetated, and

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Common architectural qualities for future buildings

Typical building section with integrated arcades

25Excerpt from Architectural and Landscape Qualities, Texas A&M University-Corpus Christi

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DESIGN GUIDELINESBuilding Design

MASSING AND HEIGHT

The massing of a building can be defined as the

overall geometry (length, width, and height)

of its perceived form. Massing is a significant

factor that contributes to establishing the

“character” of a specific building. Of particular

importance in defining the massing of a building

is the overall height of the form as well as the

geometry of its roof.

Heights of buildings on the ACC-Round Rock

campus shall be no taller than five stories and

no less than three stories. Single story building

should be avoided unless the academic

program requires a one story structure such as

the Applied Technology Program.

SCALE AND PROPORTION

The role of scale and proportion in defining

architectural character is also significant. Not

only do they relate a building’s parts to its

whole, and dictate how buildings relate to the

human body, they also govern the relationship

between groups of buildings and the outdoor

“rooms” they create. In other words, scale and

proportion influence not only the character

of architecture, but the places that the

architecture defines as well.

Buildings placed to create courtyards or

quadrangles typically have sections with a

height to width ratio of:

1:1 to 1:1.5 for courtyards

1:2 or 1:3 for small quadrangles

1:4 or 1:5 for larger quadrangles

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Building Massing and Height Scale Relative to Open Space

1:4 Ratio Quadrangle

Excerpt from Design Guidelines, Austin Community College-Round Rock Campus Master Plan

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DESIGN GUIDELINESLandscape Design

ENTRIES & SIGNAGE

The architectural feature wall that frames the

main entry will be the first visible ACC sign as

vehicles crest the hill on CR 112. Entry features

and sign walls should be built to reflect the

quality and consistency of the overall signage

system. The wall materials should coordinate

with building materials and have simple and

direct lettering with serif fonts.

The lettering on the wall should have a

significant amount of contrast with the wall

to ensure readability to drivers from 100 feet

away. The wall, columns and letters, as well as

surrounding entry area, should be illuminated

at night for visibility and to accent character

of the walls and other vertical elements that

provide a sense of scale, though as not to

interfere with vehicular traffic

Entries off of main thoroughfares serve to

slow traffic and signify arrival to campus. The

unique paving patterns reflect campus identity

and direct traffic.

Formal planting schemes will also help to

adorn and designate the entry area and elevate

campus identity.

North CR 112 Entrance Campus Identity Corner Marker

Example style for typical materials used in a representative, simplified wall design

Excerpt from Design Guidelines, Austin Community College-Round Rock Campus Master Plan

Type C-D Sidewalks

Type A-B Sidewalks

Landscape QualitiesThe following Landscape Qualities are intended to ensure the quality and character of the campus outdoor environment. The qualities covered in this plan are comprised of four elements related to the campus landscape, each with a set of recommendations. These are:

• Sidewalk and hardscape materials

• Parking

• Site furnishings

• Vegetation (see Appendix)

Each element section includes a description of the element; the intent of the recommendation, diagram, location and sources of additional information is presented where applicable. These recommendations are based on the Visual Preference results and the overriding principles of site appropriateness and context, functionality, economy, quality and sustainability. Furthermore, this plan recommends developing comprehensive design guidelines for directional and wayfinding signage, as well as gateways to help build identity and communicate to visitors that they are entering campus.

Sidewalks and Hardscape

Hardscape materials currently employed at Texas A&M- Corpus Christi include the following: concrete; stamped concrete; brick; concrete pavers; grass pavers and river rock. These materials are of disparate sizes and color which limits the cohesiveness of existing great spaces and sidewalks throughout the campus. Additionally, walks along the existing east-west axis currently

consist of wide and lengthy expanses of concrete which rated as low quality space by 58% of respondents that participated in the Visual Preference Survey. Special paving bands and treatments at intersections can break the visual monotony of all-concrete pavements, highlight key crossings and announce plaza/courtyard and sacred space locations.

This plan recommends using a unified hardscape palette and standard paving patterns to improve connectivity between the existing high quality spaces along the Central Spine, the potential great spaces along the east-west cross spines and the future pedestrian linkages.

Typical sidewalk treatments will fall into one of the following four categories:

Type D sidewalks are existing sidewalks that are four to six feet in width that will be demolished to receive bands at regular intervals. Stretcher course bands are Pavestone Hollandstone in a custom blend that is 75% “Antique Terracotta” and 25% “Antique Savannah”. The inlay will be Pavestone Hollandstone 100% “River Red”.

Type D sidewalks that are 10 to 12 feet in width will be demolished to receive bands and brick inlays at regular intervals. The inlay will be Pavestone Hollandstone 100% “River Red”. Brick stretcher course bands are Pavestone Hollandstone in a custom blend that is 75% “Antique Terracotta” and 25% “Antique Savannah.

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Final Plan

Bench Type

Bicycle Rack Type

Table Set Type

Site Furnishings

Site furnishings at TAMU-CC should fit harmoniously with the structures and outdoor spaces at the campus and strengthen the sense of place for students, faculty, staff, and visitors. Currently many inconsistent types of benches, bike racks, trash bins and other structures exist around the campus. By using only one variety of each of these furnishings, the campus will achieve a much more cohesive appearance. As the campus evolves, disparate existing site furnishings should be removed and replaced with the following recommendations.

Benches Keystone Site Furnishings Reading Bench #RE26 is 6 feet in length and comes with an attached back. A matching coffee table, Model RERT, is available and can be used in more intimate spaces with less pedestrian traffic. Benches should be placed on a bed of the same material as adjacent paving or decomposed granite and anchored per the manufacturer’s recommendations. Bench can be customized with laser cut logo or wave design.

Table SetKeystone Site Furnishings Saxony Table Set #SY6-2 is available in ADA accessible option and complements the horizontal slats of the Reading Bench. Table sets should be placed on a bed of the same material as adjacent paving or decomposed granite and anchored per the manufacturer’s recommendations.

Bicycle RackKeystone Site Furnishings Sonance Bike Rack can be purchased in single loops. These racks can be placed outside of building entries for convenient bike parking and should be powder coated to match other site furnishings. Racks should be installed 4’ apart and at least 1’-6” away from concrete pad/ sidewalk edge.

Trash Receptacle Keystone Site Furnishings Trash Receptacle # RE3D-32 has a 32-gallon, side-opening design with a large bonnet top. This receptacle can be ordered in a powder coat finish matching other site furnishings at Texas A&M – Corpus Christi, and should be placed near seating areas and at building entries.

BollardsKeystone Site Furnishings Harbor Bollard #HRR-6A consists of an angled top and stands 37” in height. These bollards can be fixed or removable with locking capabilities. Bollards should be used to provide a barrier between vehicles and pedestrians.

Lighting FixturesPedestrian-scale lighting will provide for a safe and secure environment, create a defining visual characteristic during daylight hours and reinforce unity along central spine axis, east-west cross spines and Village Grid. The Exelia Column consists of a light column with a housing constructed from round die-cast aluminium and clear PC cylinder.

Lighting Fixtures

Bollards

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Final Plan

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Excerpts from Landscape Guidelines, Texas A&M University-Corpus Christi Master Plan

Bench Type

Bicycle Rack Type

Table Set Type

Site Furnishings

Site furnishings at TAMU-CC should fit harmoniously with the structures and outdoor spaces at the campus and strengthen the sense of place for students, faculty, staff, and visitors. Currently many inconsistent types of benches, bike racks, trash bins and other structures exist around the campus. By using only one variety of each of these furnishings, the campus will achieve a much more cohesive appearance. As the campus evolves, disparate existing site furnishings should be removed and replaced with the following recommendations.

Benches Keystone Site Furnishings Reading Bench #RE26 is 6 feet in length and comes with an attached back. A matching coffee table, Model RERT, is available and can be used in more intimate spaces with less pedestrian traffic. Benches should be placed on a bed of the same material as adjacent paving or decomposed granite and anchored per the manufacturer’s recommendations. Bench can be customized with laser cut logo or wave design.

Table SetKeystone Site Furnishings Saxony Table Set #SY6-2 is available in ADA accessible option and complements the horizontal slats of the Reading Bench. Table sets should be placed on a bed of the same material as adjacent paving or decomposed granite and anchored per the manufacturer’s recommendations.

Bicycle RackKeystone Site Furnishings Sonance Bike Rack can be purchased in single loops. These racks can be placed outside of building entries for convenient bike parking and should be powder coated to match other site furnishings. Racks should be installed 4’ apart and at least 1’-6” away from concrete pad/ sidewalk edge.

Trash Receptacle Keystone Site Furnishings Trash Receptacle # RE3D-32 has a 32-gallon, side-opening design with a large bonnet top. This receptacle can be ordered in a powder coat finish matching other site furnishings at Texas A&M – Corpus Christi, and should be placed near seating areas and at building entries.

BollardsKeystone Site Furnishings Harbor Bollard #HRR-6A consists of an angled top and stands 37” in height. These bollards can be fixed or removable with locking capabilities. Bollards should be used to provide a barrier between vehicles and pedestrians.

Lighting FixturesPedestrian-scale lighting will provide for a safe and secure environment, create a defining visual characteristic during daylight hours and reinforce unity along central spine axis, east-west cross spines and Village Grid. The Exelia Column consists of a light column with a housing constructed from round die-cast aluminium and clear PC cylinder.

Lighting Fixtures

Bollards

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Final Plan

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