broadcasting business information // library instruction for 500 jason sokoloff & kathy clarke...
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Broadcasting Business Information //LIBRARY INSTRUCTION FOR 500
Jason Sokoloff & Kathy ClarkeJames Madison University
VLACRL Annual Conference // October 29, 2009
JAMES MADISON UNIVERSITY //
Basics
• Residential, comprehensive
– 68 undergraduate programs– 30 Masters’– 8 Educational Specialist / Doctoral
• Enrollment = 17,964 (Fall 2008)
– 16,619 undergraduates– Goal: 19,296 by 2013– Retention = 91% (FY-SO)– Graduation rate = 79% (5 years)
Photo: JMU Photography Services
Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009
JMU (2009). Factsheet. Retrieved October 14, 2009, from http://www.jmu.edu/jmuweb/aboutJMU/wm_library/Factsheet_6-2009.pdf
JMU (2008-2009). Statistical Summary. Retrieved October 21, 2009 from http://www.jmu.edu/instresrch/statsum/2008-09
JAMES MADISON UNIVERSITY //
Librarians & Libraries
• Faculty status• Liaison program• Information literacy in general education• Targeted courses in major
CARRIER LIBRARY
EAST CAMPUS LIBRARY
JAMES MADISON UNIVERSITY //
College of Business
• Majors: Accounting, CIS, Economics, Finance, Hospitality, Management, Marketing
• 2.8 GPA required for admission
• Enrollment = 4,049– Marketing 824 – Management 705 – Finance 735– Accounting 593
James Madison University Office of Institutional Research (2008). Statistical Summary, Table 3-9.Retrieved October 14, 2009, from http://www.jmu.edu/instresrch/statsum/2008_09/T3_9.pdf
Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009
JMU // COLLEGE OF BUSINESS //
COB 300: Integrated Functional Systems
“COB 300 is designed to deliver key business disciplines in an
integrative format that illustrates a “real life” experiential learning
environment for students working in a team structure.”
• Gateway for all business majors• Multiple sections, large classes = up to 500 students• Objective driven: “Students should be able to:
» “Extrapolate information from financial statements to make critical decisions regarding marketing, management, finance and operations strategy…”
» Develop a business plan that incorporates all the business disciplines and sells the business to potential investors.”
JMU College of Business. (2009). Integrated Functional Systems COB 300, Learning Objectives.Retrieved October 21, 2009, from http://cob2.jmu.edu/cob300/objectives.html
Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009
JMU // COLLEGE OF BUSINESS //
COB 300: Integrated Functional Systems
» Faculty team teaching
Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009
Photo: Guardian.co.uk (2009, July 14)
JMU // COLLEGE OF BUSINESS // COB 300 //
Business Plan Part One
“In Benchmark One, your team will present their
business idea. At this point, you … have identified a
number of business opportunities, researched those possibilities, and selected the idea that
best satisfies the needs of a specific group of potential customers … identified the
industry code and allowed you evaluate the growth potential of the overall
industry … there is ample information and numerous quality sources from which to glean facts … have a basic idea of the feasibility
of the product or service … knowledge of
competitors in the field.”
Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009
• Online dating service for university students
• Geriatric nudist resort• Clothing design for
“little people”• Upscale port-a-potties• Dorm room interior
design• Funeral homes• Taxis for kids
JMU // COLLEGE OF BUSINESS // COB 300 //
Business Plan Part Two
“With the second benchmark, you are adding detail to your original framework and making
revisions based on your market research. The
bibliography documents your research. The
benchmark consists of worksheet-like requirements
related to marketing, operations, management and finance. You will identify
your target market and customers, create an operations plan, record types and numbers
of employees, research employee compensation,
and develop five years offinancial statements.”
Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009
• Where do men who make over $100k live?
• What time of day do18-year-olds in Duluth drink coffee?
• What will the interest rate be in 2013?
• How do I project online sales of purses?
• How much does a CEO make?
JMU // COLLEGE OF BUSINESS // COB 300 //
Research Reality
• Rotating instructional faculty don’t teach “research”• Novice researchers• High achievers• Large classes• Group work• Resource-rich, but overwhelming
Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009
Photo: JMU Photography Services
JMU // LIBRARIES //
Library Resources
• Real-world resources
Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009
» Library subject guides
JMU // LIBRARY RESOURCES //
Library Subject Guides
Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009
JMU // LIBRARY RESOURCES //
Library Subject Guides
Purpose• Represent liaison’s personal guidance through library resources,
research techniques• Supplement catalog and other finding tools• Serve as instructional aids in classrooms• Serve students working independently• Serve library desk staff
Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009
Photo: JMU Photography Services
JMU // LIBRARY RESOURCES //
Business Subject Guides
Functionality• Match sources to assignment requirements• Insert tips and hyperlinks to hard-to-find Web sites• Embed learning objects and help files• Customize resource descriptions for assignment task• Update, create pages on demand
Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009
Photo: JMU Photography Services
JMU // LIBRARY RESOURCES //
Business Subject Guides
Benefits• Students know where to get help• Students help themselves• Faculty resource
• Single, consistent source for reference, instruction,
consultation & broadcast communication(email, Blackboard)
Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009
Photo: JMU Photography Services
JMU // LIBRARIES //
Library Instruction
• Faculty cooperation, collaboration & feedback• Timing & nature of sessions
Photo: JMU Photography Services
Here are the library resources
Be smart researchers
The librarian is in
JMU // LIBRARIES //
ConsultationsGiving students what they want• How to use resources• Customized demonstration
Giving students what they need• Instill creative & critical thinking:
– “Think about related productsand industries.”
– “Ask ‘who cares?’”
• Guidance from a non-grading professor:– “You should research as a group.”– “You should consider something less cockamamie.”
Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009
Photo: JMU Photography Services
Photo: Guardian.co.uk (2009, July 14)
JMU // LIBRARIES //
Communication
What works for students Reference desk shifts Chat / instant message Email Office hours Consultations by appointment Blackboard announcements
What doesn’t Open help sessions Blogging Facebook
JMU // LIBRARIES //
Opportunities
• Optimize librarian time• Evolve anecdotal observations into
quantifiable data» Compile consultation statistics,
database usage statistics» Summer research proposal:
employer interviews» Bibliographies as information
literacy benchmarks
» Your ideas?
Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009
Photo: JMU Libraries