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BROADCAST AS A SERVICE a new business model for FM Radio & TV Signal Distribution

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Page 1: BROADCAST AS A SERVICEtrxinnovate.com/files/Broadcast-as-a-Service-v0.2_opt.pdf · W a v e l i n k AREA COVERAGE OPERATING WITH HIGH-POWER TX TX 20KW Freq. 1 Power station Example

BROADCAST AS A SERVICE

a new business model for FM Radio & TV Signal Distribution

Page 2: BROADCAST AS A SERVICEtrxinnovate.com/files/Broadcast-as-a-Service-v0.2_opt.pdf · W a v e l i n k AREA COVERAGE OPERATING WITH HIGH-POWER TX TX 20KW Freq. 1 Power station Example

NEEDED INFRASTRUCTURE (per TX station)

OLD BROADCAST BUSINESS MODELThe FM and TV broadcast business until today

High-power equippedTX tower

High-power supply stationMicrowave links +frequency licences

Highly-specializedtechnical personnel

BROADCASTINGdistribution

network

RADIO / TVcontent provider

AUDIENCE

THE BROADCASTING COMPANY IS ALSO THE OWNEROF THE DISTRIBUTION NETWORK (sole owner and user)

widely-used broadcast system, but also expensive and not flexibleHigh end-user demand, but new

content-providers can't afford theCAPEX needed for this infrastructure

Page 3: BROADCAST AS A SERVICEtrxinnovate.com/files/Broadcast-as-a-Service-v0.2_opt.pdf · W a v e l i n k AREA COVERAGE OPERATING WITH HIGH-POWER TX TX 20KW Freq. 1 Power station Example

The BaaS over IT network business model

BaaS (Broadcast as a Service):

- Cellular-like distribution network model

- Low infrastructure CAPEX and OPEX

- Modular and scalable design

- Easy to install

- Remote management and configuration

- Flexible re-routing of broadcast signals

- Shared infrastructure for multiple broadcast signals

NEEDED INFRASTRUCTURE (per TX station) with TECNOROLL technology

Low-powerall-in-one TX station

RADIO / TVcontent provider

company 1

RADIO / TVcontent provider

company 2

High-power supply stationMicrowave links +frequency licences

Highly-specializedtechnical personnel

NOT NEEDED NOT NEEDEDNOT NEEDED

BROADCAST AS A SERVICE

RADIO / TVcontent provider

company n

CELLULAR-LIKEBROADCAST

DISTRIBUTION NETWORK

This distribution model meets thedemand of the content providers

in a very cost-effective way.

AUDIENCE

Page 4: BROADCAST AS A SERVICEtrxinnovate.com/files/Broadcast-as-a-Service-v0.2_opt.pdf · W a v e l i n k AREA COVERAGE OPERATING WITH HIGH-POWER TX TX 20KW Freq. 1 Power station Example

50W

10W

uWavelink

uWave

link

AREA COVERAGEOPERATING WITH HIGH-POWER TX

TX20KWFreq. 1

Powerstation

Example estimated costs

Towers: 300K$ x 220KW Tx + cables, etc…: 80K$ x 2Microwave links + licences: 20K$ x 2

CAPEX: 800K$OPEX: high (power, maintenance, links...)

Example of estimated costs

Towers: 0Tx + cables, etc…: 10K$ x 18Microwave links + licences: 0

CAPEX: 180K$OPEX: low

AREA COVERAGEOPERATING WITH LOW-POWER TX

(SAME TERRITORY)

Field coverage: different approaches

TX20KWFreq. 2

50W50W

10W10W

10W

10W

10W 10W

10W

10W

10W

20W

20W

20W

20W

20W

Powerstation

OLD BROADCAST BUSINESS MODEL vs. BROADCAST AS A SERVICE

Page 5: BROADCAST AS A SERVICEtrxinnovate.com/files/Broadcast-as-a-Service-v0.2_opt.pdf · W a v e l i n k AREA COVERAGE OPERATING WITH HIGH-POWER TX TX 20KW Freq. 1 Power station Example

FM radio & TV broadcasting as a service

Satellite

VSATReturn link

BROADCAST AS A SERVICE FOR RURAL AREAS

TELECOM CELLULARNETWORK

Remote telemetry andmanagement service

Remote telemetry andmanagement service

UPLINK

RADIO / TVcontent provider

Page 6: BROADCAST AS A SERVICEtrxinnovate.com/files/Broadcast-as-a-Service-v0.2_opt.pdf · W a v e l i n k AREA COVERAGE OPERATING WITH HIGH-POWER TX TX 20KW Freq. 1 Power station Example

TELECOM CELLULARNETWORK

FM radio & TV broadcasting as a service

Remote telemetry andmanagement service

Remote telemetry andmanagement service

BROADCAST AS A SERVICE FOR CITIES

RADIO / TVcontent provider

Page 7: BROADCAST AS A SERVICEtrxinnovate.com/files/Broadcast-as-a-Service-v0.2_opt.pdf · W a v e l i n k AREA COVERAGE OPERATING WITH HIGH-POWER TX TX 20KW Freq. 1 Power station Example

EASY AND FASTMAINTENANCE

LOW ENVIRONMENTAL IMPACTAND MINIMUM

ELECTROMAGNETIC POLLUTION EXTREMELY LOWPOWER CONSUMPTION

NETWORK WITH MODULARAND SCALABLE DESIGN

NO NEED FOR MICROWAVE LINKS

SCALABLE INVESTMENTS

Current high-power TX stations Cellular low-power TX stations

Benefits comparison

CHANCE TO SELL THE SERVICES

TO BROADCASTING COMPANIES

PERFECT FIT WITH THE ALREADYINSTALLED TELECOMIP DISTRIBUTION NETWORK

OLD BROADCAST BUSINESS MODEL vs. BROADCAST AS A SERVICE

Page 8: BROADCAST AS A SERVICEtrxinnovate.com/files/Broadcast-as-a-Service-v0.2_opt.pdf · W a v e l i n k AREA COVERAGE OPERATING WITH HIGH-POWER TX TX 20KW Freq. 1 Power station Example

CAPEX investments comparison

BROADCAST AS A SERVICE vs. OLD BROADCAST BUSINESS MODEL

Cellular low-power TX Broadcast high-power TX

Tower(basic infrastructure only)

Sharing the samecellular base-stations

Tower(basic infrastructure only)

Around 300K $ each

10/20/50W transmitter(with cables & accessories)

Around 10K $ each 20KW transmitter (with cables & accessories)

Around 80K $ each

Microwave links(with licences)

Sharing the samecellular base-stations

links

Microwave links(with licences)

Around 20K $ each

Technical personnelSame personnel usedfor the base-stations

Technical personnelHighly specialized and skilled, at high costs

ManagementRemote view and

remote managementManagement

Remote viewOn-site management

NEW OLD

Page 9: BROADCAST AS A SERVICEtrxinnovate.com/files/Broadcast-as-a-Service-v0.2_opt.pdf · W a v e l i n k AREA COVERAGE OPERATING WITH HIGH-POWER TX TX 20KW Freq. 1 Power station Example

OPEX investments comparison

BROADCAST AS A SERVICE vs. OLD BROADCAST BUSINESS MODEL

Cellular low-power TX Broadcast High-power TX

Maintenace costs $ Maintenance costs $$$

Microwave links licences

0Microwaves link

licences$$

per year

Power consumption$

(0 if solar-powered) Power consumption $$$$$$$

Technical personnel$

Basic technical knowledge required

Technical personnel$$$

Highly specializedfor KW TX stations

NEW OLD

Page 10: BROADCAST AS A SERVICEtrxinnovate.com/files/Broadcast-as-a-Service-v0.2_opt.pdf · W a v e l i n k AREA COVERAGE OPERATING WITH HIGH-POWER TX TX 20KW Freq. 1 Power station Example