BRO TIME: “GIVEAWAYS GROW AS THE ‘WHEN’ AND ‘WHY’ EVOLVE” Questions:1. What items do marketers consistently giveaway at

baseball games? How expensive are each of these items for the team?

2. What is the key to these promotional items? Also, what is the ultimate goal?

3. How much did the Minnesota twins give away this past year?

4. What strategy do the Pittsburgh Pirates use for promotional giveaways? Why?

5. How does the Nationals’ strategy differ? What are they trying to accomplish?

6. Who are the top five most frequent giveaway sponsors?

SALES PROMOTIONSports Entertainment and Recreation Marketing

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Partner think. Pair. Share.

Take 1 minute, turn to your partner and discuss the purpose of sales promotions? What are companies trying to accomplish?

Be ready to share

SALES PROMOTION

Sales promotion is a short-term incentive to get consumers interested in buying a product

The purpose is to get consumers excited and interested in buying the product

SALES PROMOTION

There are a variety of sales promotions, such as: Coupons Rebates Samples Contests Sweepstakes

Types of Sales Promotion

SALES PROMOTION IN SPORTS

At sporting events or sports arenas promotional events include: Special events Giveaways items Contests Reduced ticket

prices

BUSINESS TO BUSINESS SALES PROMOTION (B2B)

Sales promotions that target businesses have the same purpose, but take different form

Business sales promotion includes: Sampling products Price incentives Free shipping Free merchandise

COUPONS

Coupons offer some type of price reduction or free merchandise Coupons are

redeemed in the store or online

REBATES

The return of part of the payment made for a purchase used to entice customers to buy

Must send receipt and form to the manufacturer for reimbursement

SAMPLES

Sampling campaign is a fairly common way to promote a new product

Sample of a new product are given away to potential customers

PREMIUMS

Premiums are items that are given away free with the purchase of merchandise Example: Greatest

NBA Finals Moments

CONTESTS A contest is a game of skill Consumers must perform

a task to win a prize

Coke Zero contest, Fannovation allowed consumers to submit creative ideas to enhance the consumer experience at the NCAA tournament Top 16 won $1,000 Top 4 won a trip to the Final

Four Winner will receive $10,000

SWEEPSTAKES

Sweepstakes are a game of chance

Participants need only to sign up to be included in the competition

Can take place in person or online

PAIRED ACTIVITY• You and your partner will market one of the following events provided

by Ms. Guerrero (if you have another sports or entertainment event in mind ask )

• Create 3 sales promotions for your chosen event

• Place your company logo and three promotional items on the front of the mini-poster (front is only visual)

• On the back of the construction paper explain the following and write/type 2 paragraphs explaining why you selected the three types of sales promotions• why your organizational team chose these two forms of promotion• what games/or date you will give these items away• how much it will cost the team• and the projected return on investment • How will your form of sales promotion draw in your customers/target market

EVENTS

1. Super Bowl, New Orleans 20132. March Madness- Final 4- Atlanta Georgia 20133. PGA Tournament- Augusta National April 20134. DC United Game5. Taylor Swift Concert6. Mac Miller, Fairfax Virginia 7. Ringling Brother Circus, Patriot Center8. Breaking Dawn Midnight Premiere9. Cobb Theater Event10. World Series 201311. Olympics 201612. NBA Finals 201313. BCS Bowl 201314. *Concert of your choice15. 138th Preakness Horse Race @ Baltimore