Brittney Regalado

Bread & Butter PR Portfolio September 2017-December 2017

Table of Contents: Pitching [2-7]

Research [8-16] Reporting [17-19]

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PITCHING

Pitch Sample(s) Follow Your Heart Top 10 Vegan Cities Pitch

SUBJECT: National Vegan Month Hi XX,

VegNews released the Top 10 Vegan Cities in America showcasing the most vegan-friendly cities. Xcity nameX ranked on this list and we wanted to suggest a cooking segment that shows how easy and delicious it can be to experiment

with more restrictive diets. Whether your viewers are gluten-free vegan or vegetarian, the Spork Sisters have delicious recipes for all restrictions. Spork Foods, a gourmet vegan food company owned by sisters Jenny Engel and Heather Bell, is passionate about creating diet-centric dishes highlighting organic, local and seasonal ingredients.

Just last September they released their newest cookbook, Vegan 101, packed full of plant-based hearty recipes for the hungry guests. We would like to suggest Engel and Bell to be on the show to celebrate National Vegan Month and show viewers how easy and delicious recipes can be regardless of restrictions with a few recipe demonstrations through fun dishes ranging from a Queso Fundido with Spicy Guacamole to Cream Cheese Sugar Cookies (recipes included below!). We also would be happy to come up with special meals or other suggestions specifically for the show. The sisters have experience conducting cooking classes, are great on camera and have appeared numerous times on TV segments. They would be happy to chat vegan holiday cooking, demo some recipes and maybe even share some from their new cookbook, Vegan101. Let us know if you’d be interested in learning more. Best, Brittney

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Cypress Grove Local Favorites Pitch SUBJECT: ‘Local Favorites’ Everyone Will Love Hi XX, With the holiday season approaching, this will wow your guests no matter where they are from. Cypress Grove is offering a special for all of Northern California known as the “Local Favorites”. This exclusive set includes six cheeses plus jam and chocolate from two of our favorite Humboldt County artisans: Diane’s Sweet Heat and Dick Taylor Craft Chocolate. Mango Habanero and Raspberry Habanero jams from Diane’s Sweet Heat will add a sweet and spicy kick to your cheese spread. Dick Taylor’s Belize chocolate

bar has tasting notes of dried plum, tart cherry, and jasmine — it's balanced and approachable, and sure to delight any chocolate lover. Cypress Grove, the award-winning artisan goat cheese producer, is best known for it’s flagship product Humboldt Fog and hippie California roots. You can enjoy your treat knowing it was crafted with the highest standards in mind at Cypress Grove’s 100% American Humane Association Certified dairy. The set includes 4.5 lb of cheese and other goodies:

• 1 Humboldt Fog Mini (1 lb)

• 1 Truffle Tremor Mini (1 lb)

• 1 Midnight Moon slice (1 lb)

• 1 Lamb Chopper slice (1 lb)

• 1 Herbs de Humboldt disk (4 oz)

• 1 Ms. Natural disk (4 oz)

• 1 jam duo featuring Mango Habanero and Raspberry Habanero jams from Diane’s Sweet Heat (3 oz each)

1 72% Belize, Toledo bar from Dick Taylor Craft Chocolate I’d be happy to send a few samples for you to try, test and enjoy for editorial consideration. Best, Brittney This product will be available for $95 within the Cypress Grove online store (store.cypressgrovecheese.com) starting November 1, 2017; high resolution images can be found here.

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FYH Vegan Halloween Pitch

Subject: Vegan Treats, No Tricks Hi XX, Food allergies are becoming more and more prevalent, sometimes adding caution to events that should be full of fun. Luckily, new ideas like the Teal Pumpkin Project are bringing food allergies to the forefront this Halloween. With that in mind, we wanted to share a few plant-based recipes perfect for Halloween hosting – from Spooky Spider Pizza, to Pumpkin Sugar Mummies Cookies to Bright red, “bloody” truffles,

these recipes are sure to haunt but not harm. These recipes below are provided on behalf of both Follow Your Heart and Kim-Julie Hansen:

• Follow Your Heart, known as the inventors of Vegenaise & other plant-based natural products, has been providing delicious options for conscious consumers since 1970. Vegenaise ® was the first egg-free mayo on the market and, since then, Follow Your Heart has continued to create egg-free and dairy-free alternatives for consumers seeking delicious and healthy options.

• Kim-Julie Hansen is the plant-based lifestyle expert and author behind Brussels Vegan and Instagram account @bestofvegan(1.3M+ followers).

Might the recipes provided below be a fit for any upcoming editorial opportunities? I’m happy to provide any details, images or insights, should they be a fit for you! All the best, Brittney

Spooky Spider Pizza Kick-off the trick-or-treating with a meal that kids will love. Follow Your Heart’s Spooky Spider Pizza has only seven ingredients and the trick is simply to bring a bit of creativity to the table – to make the olive spiders, cut each olive in half, slice one half into 1/8ths while leaving the other half hole! Recipe available here Photo available here

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Kollar Valentine’s Day Pitch

SUBJECT: Hugs & Kisses Hi XX, I wanted to reach out and introduce you to our client Chris Kollar. Kollar Chocolates is an artisanal chocolate shop in Napa Valley where self-taught chocolatier and owner, Chris Kollar, creates award winning, handcrafted confections. Chris Kollar’s has created the perfect gift for your significant other for Valentine’s Day, introducing the Hugs & Kisses line and Heart Bark.

• Hugs & Kisses Collection

o Within this collection, the X’s feature 72% dark chocolate ganache

while the O’s feature a raspberry milk chocolate ganache. This collection will be offered at $35 for a 16 pack and $52 for a 25 pack.

• Heart Bark

o This more efficient option is Chris’ play on “strawberries dipped in chocolate” and features 5 oz. of chocolate for $15. It is a mix of Dark Chocolate Heart Bark (2.5 oz.) and Strawberry Heart Bark with pop rocks (2.5 oz.).

Kollar Chocolates produces small batches of gourmet truffles utilizing classic,

European chocolate making techniques learned from his numerous travels to Europe. The chocolate is made with premium ingredients. The extraordinary creations are edible pieces of art. Would you be interested in tasting a sample before this limited edition is gone? Thank you, Brittney

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National Pasta Day Pitch

SUBJECT: Fettu-cheesy Hi XX, As the temperatures start to dip, what’s better than cuddling up with a big bowl of pasta? Extra cheese, please. For National Pasta Day (10.17), we’d love to offer a few upgrades from artisan cheese company, Cypress Grove, to celebrate the carb-lovers ultimate day.

Enrich the Dish Cypress Grove’s Ms. Natural is the building block for the entire line of cheese. Perfectly culture milk, pure and simple! Bring a bit of indulgence to your dish by simply adding fresh tomatoes and basil to your plate of pasta. Kick it Up A Notch Cypress Grove’s Sgt. Pepper is a secret combination of four peppers, exotic spices, and pepper threads results in a complex taste experience. Take your angel hair pasta to the next level by tossing in a disk of Sgt. Pepper, a few splashes of pasta water, sautéed shrimp and a bell pepper. Top It Off Cypress Grove’s aged goat cheese, Midnight Moon, is a blushing, ivory-colored cheese, which features a nutty and brown buttery up front with a long caramel finish. Use Midnight Moon as a topper to your baked penne recipe as a decadent addition.

Would you be interested in sampling any of the cheeses above for future pieces or receiving a few recipes using the above? We’d be happy to provide. All the best,

Brittney

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Requests Sample Elite Daily Sample Request

SUBJECT: SAMPLE REQUEST: Julia Horniacek Hi XX, Per our outreach, Julia Horniacek, of Elite Daily (10,169,890 UVMs) would like to try and test our VeganEgg for editorial consideration. Please see below for more details:

REQUEST Julia Horniacek would like to try and test VeganEgg for editorial consideration.

ADDRESS Julia Horniacek 18-12 Chandler Drive Fair Lawn, NJ 07410 United States of America

PRODUCTS (3x) VeganEgg (3x) The VeganEgg Cookbook (3x) Whisk

DELIVERY DATE 9.22

For your background, Elite Daily serves as an online news platform written for and by Millennials, with an emphasis on socially driven content. The outlet contains news, life, dating, women, money, sports, humor, entertainment, politics, food and culture. All the best, Brittney

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RESEARCH

Media Backgrounder Sample

Nil Zacharias Media Backgrounder OUTLET One Green Planet, #EatThePlanet Podcast

One Green Planet is a lifestyle platform. Features are geared toward

making conscious choices that help people, animals and the planet

and include topics on being green, sustainability, animal rights, and compassionate, cruelty-free living space. Also featured are vegan

and plant-based food and recipes

(4,168,206 UVMs)

WHAT Interview and tour of Earth Island

WHEN Monday, October 16; 3:00 – 4:00 pm

PHOTO

ABOUT Nil Zacharias serves as the Editor in Chief of One Green Planet. Nil

believes empowering people to make planet-friendly food choices and

supporting innovation in the food industry are the most tangible solutions we have to our current climate crisis. He has written

extensively about the environmental impact of food and was one of

the first voices calling for a shift towards plant protein to transform

our food system into a more sustainable and just one. Nil Zacharias

reached out to interview Bob Goldberg for One Green Planet's

recently launched #EatForThePlanet Podcast (onegreenplanet.org/eatfortheplanet). Previous guests include John

Mackey, David Bronner, Captain Paul Watson, amongst others.

Social Media Profiles:

• Instagram

• Twitter

• LinkedIn

Previous Sessions of the #EatForThePlanet Podcast:

• Craig Cochran on Growing a Restaurant in NYC

• Miyoko Schinner, the Queen of Vegan Cheese

Previous Features of One Green Planet:

• Health and Animal Welfare Concerns ‘Scramble’ the U.S. Egg

Industry

• Hampton Creek is Going to Crush the Mighty Egg Industry

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Media Monitoring Sample(s)

Follow Your Heart + B&BPR Media Monitoring Report

November 17, 2017

Follow Your Heart

Veg News (11.15.17) - 8 Ways to Veganize Everything in Your Fridge

You might be thinking that National Clean Out Your Refrigerator Day can mean only

one thing: cleaning your refrigerator. And while that’s pretty much true, if you’re

looking to eat healthier or if you’re transitioning to veganism, this day can also provide

inspiration to throw everything out and wipe down the shelves while swapping old ingredients for healthful, vegan alternatives.

Plant-Based News

Veg News (11.15.17) - 15,000 Scientists Urge Citizens to Adopt Plant-Based Diet

In their first official warning since 1992, an international assembly of scientists from 184 countries predict imminent world demise unless action to fight climate change is

swiftly implemented.

One Green Planet (11.15.17) - 30 Stunning Plant-Based Entrées That Will Be the Star

of Thanksgiving Dinner We don’t mean to raise any panic, but Thanksgiving is rapidly approaching. With all of

the careful planning and orchestrating that it takes to put together an amazing

Thanksgiving dinner, we can understand that stress levels can be high. But truth is,

they don’t have to be.

Vegan News

Veg News (11.15.17) - Vegan Reddi-Wip to Debut

The classic whipped cream brand is launching a dairy-free almond- and coconut-based

product to meet consumer demand for plant-based options.

Plant Based News (11.10.17) – Vegan Skincare Packaging Minimize Environment

Impact

London-based vegan brand Bulldog Skincare for Men has replaced its traditional plastic

tubes with sugarcane plastics in a bid to become more sustainable. The cruelty-free

company has become the first brand in the world to use sugarcane as a raw material in

packaging - a renewable source that saves carbon dioxide, rather than releases it.

Competitor and/or Like-Minded Company Coverage

BEYOND MEAT

• Veg News (11.15.17) - 8 Ways to Veganize Everything in Your Fridge

• Financial Times (11.12.17) - Silicon Valley sets sights on disrupting meat

industry

• Biz Community (11.10.17) - Meat without animals to hit shelves in 2021

DAIYA

• Veg News (11.15.17) - 8 Ways to Veganize Everything in Your Fridge

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Follow Your Heart + B&BPR Media Monitoring Report

November 10, 2017

Follow Your Heart

Veg News (11.6.17) - 11 Vegan Nacho Recipes That Will Make You Forget About Taco

Tuesday Sometimes, it seems like tacos get all the glory. They even have a day devoted to them

every week. However, today, we’re celebrating National Nacho Day with 11 vegan recipes

that are crunchy, gooey, and shareable.

Plant-Based News

PBS News Hour (11.9.17) - Can these mock meat entrepreneurs fool you with a plant-

based burger?

As attitudes toward meat-eating shift and climate-conscious consumers experiment

with alternatives, investors are throwing their money at mock meat startups that are

replicating the smell and texture of a meaty burger.

LA News (11.8.17) - Smart Plant Based Food Packaging Market Growth, Trends,

Absolute Opportunity and Value Chain 2017 to 2027

The global smart plant based food packaging is expected to register a healthy growth

rate over the forecast period.

Vegan News

One Green Planet (11.8.17) - Yes! Aldi Just Launched a Line of Vegan Ice Cream – and

It’s Ridiculously Affordable

Another vegan ice cream!? Well, you certainly won’t hear us complaining! Global discount supermarket chain, Aldi, has launched TWO new dairy-free ice creams. Both

are coconut based and come in two flavors: plain coconut, and coconut and chocolate.

Plant Based News (11.8.17) - Miley Cyrus Endorsed Vegan Shoe Brand Launches

Winter Collection

Vegan and fair-trade shoe brand Collection & Co has launched its winter line. The PETA-approved company - whose shoes have been worn by Miley Cyrus.

Competitor and/or Like-Minded Company Coverage

HAMPTON CREEK

• NB Herard (11.6.17) - Global Egg Replacers Market 2017 – Netegg Ltd, VeganEgg

Ltd, Cotta Ltd, Hampton Creek Ltd

• Industry Leaders Magazine (11.6.17) - The Economics of Clean Meat Revolution IMPOSSIBLE FOODS

• PBS News Hour (11.9.17) - Can these mock meat entrepreneurs fool you with a

plant-based burger?

• QSR Magazine (11.9.17) - Hopdoddy Introduces Impossible Burger at All

Locations

MIYOKO’S KITCHEN

• North Bay Business Journal (11.7.17) - Sonoma County industrial real estate

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People to Pitch Sample(s)

Bon Appetit (8,780,970 UVMs) Celebrates the diversity of regional American cuisines as well as readers’ appetites for flavors from around the world through varied travel features. While all aspects of epicurean lifestyle are featured, the attitude towards cooking is relaxed, casual and fun. Features inspire and advise readers on stylish

entertaining, from the latest in kitchenware, to creative tabletop design. Sections to consider:

• Recipes

• Restaurants

• Healthyish

• Additional sections include: Best New Restaurants, Basically, Techniques, Culture, Pop Culture, Test Kitchen

Andrew Knowlton, Deputy Editor, andrew_knowlton@codndenast.com Andrew has worked at Bon Appétit since, like, forever (2000 to be exact). He oversees the magazine's restaurant coverage, including the annual Hot 10 list, and writes the rather opinionated Foodist column that has run in the magazine since 2008. He lives in Brooklyn with his wife and two daughters.

Social Media Handles: Instagram, Twitter, LinkedIn Recent and Relevant Work: 10.6.17 - These 7 Tips Will Improve Every Cocktail You Make 8.15.17 - Best New Restaurants-Palizzi 8.15.17 - Best New Restaurants-Brewery Bhavana 7.10.17 - D.C. Food Tour You Can Do on a Capital Bike Cision Lists: Beer-Online, National-Restaurant Opening, NY-Online, NY-Wine & Spirits, Wine-Magazine

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Delish (3,812,655 UVMs) Delish.com offers readers access to thousands of recipes as well as the latest news on food buzz and trends. Visitors can experience the lifestyle elements associated with food through articles, photo galleries, video and interactive tools. The site combines recipes and how-to’s with engaging content that focuses on entertainment and pop culture as it relates to food. Sections to consider:

• Easy Dinners

• Dessert

• Videos

• Kids

• Halloween

Additional sections include: Meals & Cooking, Food News, Entertaining & Parties, Holidays, Kitchen Secrets, Restaurants & Chefs

Candace Braun Davison, Senior Editor, cbraun@hearst.com

I make things: recipes, awkward faces, snack stadiums, short stories.

Social Media Handles: Instagram, Twitter, Pinterest Recent and Relevant Work: 10.17.17 - Holiday Gift Ideas for Bakers 10.13.17 - This Wine Glass Let's You Drink in the Shower 10.13.17 - Halloween Cocktails that are Better Than Your Costume 10.9.17 - What You Can Make with Tater Tots 10.6.17 - 13 Wicked-Good Halloween Punches Cision Lists: NY-Online, NY Deskside-Food, National-Chocolate, Holiday Gift Guide, Home Entertaining/Recipes, Recipes

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Good Housekeeping (9,404,424 UVMs) Offered for the contemporary homemaker of today. Articles focus on food, nutrition, fashion, beauty, relationships, home decorating, health, child cate and other consumer and social issues. Delivers a unique mix of inspirational and personal stories, trusted information and closely researched investigations and reports. Sections to consider:

• Food & Recipes

• Holidays

• Gift Ideas

• Product Reviews

Additional sections include: Product Reviews, Beauty & Style, Home Ideas, Life, Health, GHTV,

Betty Gold, Senior Editor & Product Analyst, bgold@hearst.com Betty oversees the Kitchen Appliances and Technology Lab at Good Housekeeping, where she evaluates and writes about every type of cooking tool and food-related item on the market for GH's magazine and website. She also covers gift guides, trends, food news, nutrition, and conducts GH's taste tests.

Social Media Handles: Instagram, Twitter Recent and Relevant Work: 11.22.17 - Kitchen Gifts Your Favorite Home Cook Really Wants 11.10.17 - 30 Gifts Every Wine Lover Needs 10.30.17 - Food Storage Containers to Keep Leftovers Fresh 10.5.17 - The Best Waffle Makers That Will Up Your Breakfast Game Cision Lists: NY - Online, NY Deskside-Food, Products, Test Kitchen, La Tourangelle Samples, Holiday Gift Guide

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Media List and Influencer Sample(s) Cypress Grove - Local Outreach

Cypress Grove – All Media

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Cypress Grove – All Media

Kollar Chocolates – All Media

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Follow Your Heart – New Station’s

Pokeatery – All Clients

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REPORTING

Tracking and Press Clip Sample(s)

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Pokeatery – November 2017

Shiba Ramen – October 2017