PORTFOLIOBrittney Powers

Merchandise Marketing Strategies

Math/Buying

Merchandise

Marketing

Management

MATH / BUYING The buying strategies are the analytical process that trains in the planning, purchasing and allocation of merchandise, along with the technical knowledge

required by today's fashion leaders

• The Following Slides depict: a market trend analysis, department analysis and a 6 month dollar plan. • I created this plan for a American Apparel store down town San Diego for my Merchandise Planning & Control Class. I analyzed a specific department and created a distribution plan for Spring/Summer 2010.

Continued…

MERCHANDISE These courses and projects provided an

opportunity to understand the trends that predict consumer buying patterns and how a variety of strategic decisions separate your organization

from the competition.

• The first two slides shows a project from my Applied Buying class. I was to report a trend, HardWear for fall/winter 2009. I was to predict what my chosen target market would be buying for the season. I interpreted the trend using my own sources. The trend included many industrial and architectural details, mesh, leather, zippers, lace, bold and darker colors, asymmetrical lines, heavy and texturized fabrics, etc. • I also created an inspiration and lifestyle board for HardWear. I pulled many images from popular fashion blogs & magazines.

• The second example are parts from a project in my Trend Analysis class where I chose trends from predictive books and interpreted the future trend using my own sources and suggestions. • I created my own trend forecast book using images and fabrics to better illustrate the trend predictive.• First trend; Romanticist Fashion.• Second trend; Beatnik Accessories.

MARKETING The target market for a given retail/business

environment is researched and the appropriate marketing and branding strategies are developed to ensure success in a competitive marketplace.

• This project consists of a series of story boards from one of my Marketing classes where I created a concept for a used and new music, art and eclectic store with an in store coffee shop, the store was named “Lyrics”.• The first board; I analyzed and researched my target market’s psychographics and demographics, and determined their patterns, lifestyle, and interests.• Second board; This illustrates detailed visual plan for store layout and merchandise selection including brands and artists of merchandise carried.• Third board; illustrates a window display for a promotional event being thrown in store to entice customers to come in and to gain customer relationships.•Fourth board; depicts Lyric’s web page opening to the in –store promotional events theme page.•Fifth board; on the left, Promotional flier for the in-store event that would be placed in local businesses, etc. On the right, an example of a store bag I designed for Lyrics. Each bag will have lyrics of a song from the months current in-store artist, in this case it is Greg Laswell.

• The next slide shows an example of a piece of promotional material I created for a campaign I organized to launch a new organic/green pet boutique in my Promotion in the Merchandising Environment class.• The second, is a press release I wrote to be send to local publications for the launch of the boutique.

MANAGEMENT The business administration courses are designed to prepare

for the responsibilities, skills and challenges required of today's leaders. Emphasis is placed on how to be proactive to

changes in the marketplace, develop and implement strategies to accomplish goals and exceed expectations in a

team environment.

• The following is a full case study from my Brand Imaging class where I throughouly analyzed Sephora, a luxury cosmetic store’s target market and brand image. I discovered and evaluated the retail companies strategies, promotions, strengths, weaknesses, market opportunities, threats, and other details.• The Second, from my Applied Management, is from a group project where I created a meeting agenda to discuss a Target store’s management teams strengths, weaknesses, opportunities, and threats with the team.

THANK YOU!