brittany boilard, megan moore, sara purisky, shae riley
DESCRIPTION
Brittany Boilard, Megan Moore, Sara Purisky, Shae Riley. Overview. Mission and Customer Analysis - Sara Observations - Megan Analysis & Recommendations - Brittany & Shae. Mission and Customer Analysis. History. Founded 2007 by college students Washington, DC - PowerPoint PPT PresentationTRANSCRIPT
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Brittany Boilard, Megan Moore, Sara Purisky, Shae Riley
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Overview
• Mission and Customer Analysis - Sara
• Observations - Megan
• Analysis & Recommendations - Brittany
& Shae
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Mission and Customer Analysis
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History● Founded 2007 by college students● Washington, DC
“delicious food that’s both healthy for you and aligned with your core values”
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Mission Statement: Key Values
1. Win, Win, Win
2. Think Sustainably
3. Keep it Real
4. Add the Sweet Touch
5. Make an Impact
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Operations Strategy“Think Sustainably” in New
Locations● Maintain existing structure of
building
● Energy efficient lighting
● Energy 100% offset by wind credits
● All furniture made from reclaimed wood
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Operations StrategyCommitment to a Quality Product
● Organic and local food● Seasonal products● Hormone and antibiotic-free meats● Compostable packaging, recyclable paper products
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Competitive PrioritiesMain competitors: Chipotle, Boloco, Panera
● Committed to providing customizable, healthy meal options
● As dedicated to helping the surrounding community as they are to being profitable
● Commitment to sustainability in all aspects of business gives SweetGreen an edge
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Observations
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Assembly Line Process
*****Line of Visibility*****
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Example: Thursday @4pmStep Task
Time(min)Cycle Time(min)
Labor Content(min)
Daily Capacity
Capacity Utilization
Placing Order .25 .25 .25 2880(=720min/.25)
10%(=300/2880)
Fruits & Veggies
.13 .13 .13 5538 5%
Cheese, Crunch & Meat
.2 .2 .2 3600 8%
Dressing 1.6 1.6 1.6 450 67%
Mix Salad & Transfer
.7 .7 .7 1029 29%
Payment .25 .25 .25 2880 10%
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Service Process Matrix
● Service Factory○ “Create Your Own Salad”○ Customized & Personalized
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Assembly Line Process
• Inconsistent Assembly Line Processo Time of Dayo Day Itselfo Expanding or Contracting Assembly Line
• Behind the Line of Visibilityo Prepare for the front counter/re-stockingo Consistently keep products fresh
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Bottleneck Step
• Adding the salad dressing/mixing/transfer!o Remains the same no matter the time of dayo Remains the same no matter which day
• Capacity Utilization: 72%o Daily Demand: 300 saladso Daily Capacity @ Bottleneck: 416
*Quick Recommendation: Divide this step in half!*
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Customer Service & Statistics
• Excellent customer service strategieso Welcomed with a smile!o Asked important &
Pertinent Questions Allergy Related High Customization
• Demographicso Femaleo Young Working
Adults/College Studentso Predominantly White
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Analysis & Recommendations
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Mission Fulfillment
• Serving a Great Product
• Customer Satisfaction
• Healthy Customers & Community
• Giving Back
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Assembly Line Process
• Easy Communication
• Customization
• Eliminates Incorrect Orders
• Friendly Service
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Bottleneck & Expenses
*****Line of Visibility*****
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Competitive Priorities
• Health awareness
• Promotion of local foods
• Core values
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Quality of Service
• Quality of staff
• No hidden steps
• Sustainability
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Recommendations
• Staff Utilization
• Delegation of Tasks
o Cut product costs
o Cut waiting times
o Still uphold quality