british memes since 2000
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British Memes since 2000David Edmundson-Bird@groovegenerator
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Why am I talking about Memes and History?• It all started with this– Polovina, Simon; Bird, David; French, Tim (2005)
• "Can Transactions and Organisational Semiotics Help Chronic, Wicked Problems through Interaction Design?“
• Proceedings of the "Designer, User, Meaning Maker: Rethinking Relationships for a More Creative HCI" workshop
• (ISBN 0-904354-90-3) if you’re interested
• We wanted to know why communities put up with shoddy “make do” systems
• It was an excuse to surf the net• B3ta.com was our case study
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What is a Meme?
• First mention– Die mnemischen Empfindungen in ihren Beziehungen
zu den Originalempfindungen• Richard Semon 1904
• Social contagion• Imitation (key issue in the demise of Memes too)• Criticism:– Benitez-Bribiesca
• “A pseudoscientific dogma“, random, lacking a script
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Historical Pre Internet Memes
• January 10th 1984– Clara Peller “Where’s the Beef?”• http://www.youtube.com/watch?v=h-ka_edE-CM&feat
ure=player_embedded• Catchphrase instant hit around USA• Wendy’s sales rocketed
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Historical Pre Internet Memes
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B3ta – birthplace of the British Meme?
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First Animals appear 20/09/01
Note this usability
reference
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First Kitten on B3ta
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Influences on B3ta and The British Meme
• Arguably FARK squirrel,Kevin Schafer
• Also
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The Growth of Memes and “The Bandwagon”
Apparently, “The Fear”was knitted bySpacefish’s girlfriend.Spacefish was one ofthe first B3tans to notegrowth of memes onthe site, including useof l337speke terms(hedescribed them asAOLISMS)
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Key Animal Memes
• Clean Kitty• Dancing Bear• Fluffy the Penguin• No Hands• Clive• Evil Lemur Eyes
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Key Human Memes
• Casey• Chump Manbear• Teh Quo• Svenno• Brian Blessed• Munter• Dick Beattie• Smug Bastard
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Key Meme Case: “Teh Quo”
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Key Meme Case: “Teh Quo”
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Key Meme Case: “Teh Quo” & Evil
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Animals as Memes in CompetitionsCa. Nov 2001
Ca. Dec 2002
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Demise of Memes
• On B3ta– Blandwagon effect (imitation aggressor)
– “Glasscock”– Network beyond individual influence
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Demise of Memes
• Arrival of the professional meme
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And finally – a real Panda Chaser
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Thanks and Questions
• I know I won’t have your favourite• Questions (but no answers)• Contact me:– [email protected]– @groovegenerator– Via LinkedIn