By Valerie Chow on Oct 2011

KEY PROPOSALS

KEY AREAS

Base on online research and store visits to Great World City, Takashiyama, Raffles City and Marina Bay Sands, proposals in key areas are:

Merchandising

OperationsMarketing

MERCHANDISING

Number of SKUs which are a lot and possibility to streamline according to the store footage

Display of merchandise which is tie back to high SKUS. Standard VM operational guidelines

Better highlight product newness or benefit

OPERATIONS

Sufficient manpower

Customer Service Improvement

Good condition POS materials

MARKETING

CRM: Database management and engagement with customers

Promotions or Partnerships

Build up online presence