british columbia institute of technology annual report 2012 (1)
TRANSCRIPT
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7/29/2019 British Columbia Institute of Technology Annual Report 2012 (1)
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Connect. Create. Captivate
BritishColumbiaInstituteofTechnologyMarketingAssociation
AnnualReport2011/2012
BCITMA
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Table of Contents
Executive Summary
Professional Development
Community
Fundraising
Membership
Communication
Operations
BCITMA 2011-2012 Budget
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Executive Summary
Expectationsandobjectiveweresurpassed;theeventoractivitywasextremelysuccessful.
Belowexpectations;notallobjectivesweremet,andtheeventoractivityneedsrevising.
Expectationsweremetandallobjectiveswereachieved.
1. Toincreasemembership10%from2010/2011,toatotalof120membersbyJanuary30,2011.
2. TohaveanaveragemembersatisfactionlevelforBCITMAeventsof80%.
3. Tohave80%ofgraduatingBCITMAmembersfeeltheBCITMAcontributedpositivelyintheirsearchandacquisitionofemployment.
4. ToincreaseourChapter'srankingamongAMACollegiateChaptersfromaSilverfinishtoGold.
1. Membershipreached121registeredBCITMAmembers,a15.8%increasefrom2010-2011.
2. BCITMAeventshadanaverageattendeesatisfactionratingof91%.
3. Finalmeasurementofmembersatisfactionwillbemeasuredattheendofthesemester,howeverfeedbacktodatesuggeststheBCITMAhassurpasseditsobjectiveof80%satisfaction.
4. AMACollegiateChapterrankingstakeplaceinMarch,2012.
AfterplacingasaSilverChapteratthe2011AMACollegiateConference,the2011-2012BCITMAExecutiveBoardhasevaluatedthesuccessesandresultsfromthepreviousyear,andputtogetheranincrediblystrongportfolioofprojects,activitieandeventsfor2011-2012,improvingdramaticallyinallareasofmeasurement.
TheBritishColumbiaInstituteofTechnologys(BCIT)MarketingManagementprogramisanintensive,condensedtwo-yearsystem.Studentareenrolledin7-8coursespersemester,andcanspendover70hoursperweekinclassandonschoolproject
Despitethelimitedfree-timeavailabletostudents,theBCITMAhasassembledateamofhighlymotivatedmemberswhohaveworkedincrediblyhardinmaintainingtheprofessionalatmosphereandeducationalvalueforallBCITMAprojectsandinitiativ
Theresultsoutlinedinthe2011-2012AnnualReporthighlightthesuccesstheBCITMAhashadinsurpassingeverypreviousrecordsetbyourchapter.Asateam,ourchapterhasbeenabletoCONNECTwithindustryprofessionals,CREATEaprofessionmarketingassociation,andCAPTIVATEstudentswiththehighvalueoftheBCITMAbrand.
BCITMA2011-2012highlightsinclude:
Successfulcompletionof38professionaldevelopmentinitiatives,enhancingthevalueandexperienceofBCITMAmemberandincreasingtotalprofessionaldevelopmenteventsby41%from2010-2011.
Organizationof13communityprojectsthatenhancedstudentmarketingskillsandprovidedanoutlettoconnectwithnofor-profitorganizations.Communityactivitiesincreased86%from2010-2011.
$7,877fundraised,supportingBCITMAmarketingprojectsandmemberattendanceatthe2012AMACollegiateConferen
Registrationof121paidAMAmembers,with99membersactivelyparticipatinginBCITMAinitiatives.
IncreasedBCITMApresenceattheAMACollegiateConference,withparticipationin9AMAcompetitions,a150%increasefrom2010-2011.Inaddition,42membersoftheBCITMAhaveregisteredtobepartofthe2012conferenceinNewOrlea
Itemsundereachsectionofthisreportincludeanoutlineoftheactivityexecutedandadescriptionoftheactivitysresults.Inaddition,theobjectivessetandtheresultsachievedforeveryactivityareclearlylaidoutandmeasured.EventRatingsfortheBCITMAarebasedonthesuccessofmeetingthesemeasurableobjectives,whichincludefactorssuchasattendance,fundsrais
membersatisfaction,andmarketingskilldevelopment.
BCITMA Annual Report Event Ranking
2011-2012 BCITMA Objectives
2011-2012 Results and Achievements
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ImprovingprofessionaldevelopmentopportunitiesforBCITMAstudentswasoneofthisyearstoppriorities,withfocusongainingindustryknowledge,aswellasanytrendsinmarketingandadvertising.
Professional Development
Professional Development Objectives
Marketing Week
BCITsfirstannualMarketingWeekprovedtobeanincrediblesuccess,settingthebarforgreatprofessionaldevelopmentactivitiesandmemberinvolvementfortherestofthesemester.
MarketingWeekSpeakerpanelOct11,2011TheEvent:TheMarketingWeekspeakerpanelfeaturedLorneCraigfromUnicycleCreative;JasonIsley,SeniorFranchiseManagerat1-800-Got-Junk?,andDavidIanGrayfromDIG360Consulting.
Results:Speakersgaveanengagingandprogressivediscussion
onmarketingsroleintheworldaroundus,andhowretail,entrepreneurshipandtheenvironmentareallinterconnectedtoourcareers.
6SinduStrytOurOct12,2011TheEvent:6SistheleadingdigitalmarketingstrategyageninVancouver.MembersoftheBCITMAhadtheopportunitytotour6Ssagencyandlearnaboutthefutureofdigitalmarketing.
Results:Thetourallowedattendeestotakepartinagreati
depthdiscussionwithcompanyfounderChrisBreikss.BCITMmemberscommentedontheinsightshegaveintothepresesituationofdigitalmarketing,andwhatthefuturemightloolike,intermsofbothmarketingandcareeropportunities.
Objectives:MemberAttendance:15Non-MemberAttendance:5SatisfactionRating:80%
Results:MemberAttendance:30Non-MemberAttendance:5SatisfactionRating:85%
BCITMARating:
Objectives:MemberAttendance:15SatisfactionRating:80%
Results:MemberAttendance:14SatisfactionRating:95%
BCITMARating:
1. ExpandtheBCITMAspeakerseriestoincludeatleast10speakersontopicsdirectlyrelevanttomarketingskillsinschools,includingdigitalmedia,B2B,andcreativityinmarketing.
2. Reach60%attendancefromactiveBCITMAmembersattheConnect-Create-Captivatespeakerseries.
3. Provideprofessionalexperiencetoatleast15BCITMAmembersthroughtheMAConsultingandBusinessDevelopmentcommittees.
4. Achieveasatisfactionratingof80%orhigherfromallBCITMAmembersinattendanceatprofessionaldevelopmentand
networkingevents.
Professional Development Results
1. Over400studentsattendednearly20differentspeakers,discussingtargetedtopicsofcreativity,B2Banddigitmedia,aswellasnetworking,greenmarketing,entrepreneurshipandretailmarketing.
2. Over100BCITMAmembers(approximately80%)attendedtheConnect-Create-Captivatespeakerseries,aswellas13additionalstudentsfromthreedifferenteducationalinstitutions.
3. Over55membersgainedprofessionalmarketingexperiencethroughMAconsultingandBusinessDevelopmeprojectsthisyear.
4. Satisfactionforprofessionaldevelopmenteventsaveragednearly95%
2010-2011 2011-2012 IncreaseKeyPerformanceIndicator
TotalEvents 27 38 40.7%TotalAttendanceandparticipationatBCITMAEvents
820attendeesandparticipants
1,390attendeesandparticipants 69.5%
IndustryProfessionalsinAttendanceatBCITMAHostedEvents
117 180 53.8%
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MAConsultingoffersfreemarketingservicestonot-for-profitandlocalstart-uporganizationswiththepurposeofgivingbacktheVancouvercommunity.
MarketerOftheyearOct13,2011TheEvent:BritishColumbiasAMAChapter,theBCAMA,hostedtheMarketerofTheYearawards.Thiseveninggalawasattendedbyover300marketingindustryprofessionals,wheretheawardwinner,thePacificNationalExhibition(PNE)presentedtheiraward-winningmarketingplan.
TheResults:Ticketsforthiseventwere$80,yetwithstrongpromotionfromtheBCITMA,15memberspaidtobeinattendance.Membersweresoimpressedwiththeeveningsevents,themarketeroftheyearwinner,thePNE,wasinvitedtodoanencoreperformanceontheBCITcampus.
Objectives:MemberAttendance:3EventVolunteers:3
Results:MemberAttendance:15EventVolunteers:3
BCITMARating:
BcitMaMarketingWeektWeet-upOct14,2011TheEvent:WrappingupMarketingWeekwastheBCITMAsMarketingWeekTweet-Up,asocialmediaandTwitter-themeventforsocializingandnetworkingbetweenstudentsandmarketingindustryprofessionals.
Results:ThePresident,VicePresident,andotherexecutivemembersoftheBCAMAwereinattendance,alongwithmembersfromthreedifferentVancouveruniversities.TheBCITMAmarketingweektag#BCITmktgwkwas#3trendinVancouver.NametagsfeaturingTwitterhandlesmadeforgrconversationstarters,andhavingalltheeventTVsfeaturingthe#BCITmktgwkTwitterfeedhadpeopleengagedandtalkabouttheeventallnight.
Objectives:MemberAttendance:40Non-MemberAttendance:10IndustryProfessionalAttendance:25FundsRaised:$1000
Results:MemberAttendance:45Non-MemberAttendance:2IndustryProfessionalAttendance:40FundsRaised:$600
BCITMARating:
MA Consulting
dreSSfOrSucceSSdec2,2011;feB16,2012TheEvent:DressForSuccessisaninternationalnot-for-profitorganizationdedicatedtohelpingunderprivilegedwomenfindjobsanddevelopprofessionalskills.TheBCITMArantwoskill-developmentworkshops,focusingoninterviewskillsand
onlineprofiledevelopment.
TheResults:Thefirstseminarheldhadgreatfeedbackfromallthewomenattending,andparticipantswereverypleasedwiththeLinkedInandonlineprofileinformation.Forthe2ndseminar,theLinkedInandonlineprofileportionwasexpanded.
Objectives:MemberAttendance:6EventParticipants:10
Results:MemberAttendance:9EventParticipants:10
BCITMARating:
4ShapeSOngOingTheEvent:4Shapesisalocalstart-upwomensfitnessprogram,supportingwomenofallfitnesslevels.TheBCITMbeganthe4ShapessocialmediamarketinginJanuary,2012
Results:SincetheBCITMAslaunchof4Shapesonlinemarketingcampaign,approximately10newfollowershavebeengainedmonthly,whilecontentreachandtotalimpressionshaveincreasedexponentially.
Objectives:MemberParticipation:5SocialMediaFollowers:100OnlineVideoViews:200
Results:MemberParticipation:6SocialMediaFollowers:135OnlineVideoViews:400+
BCITMARating:
4Shapes-FacebookAnalytics,Jan.2012
Ilikethatyouguyshaveafreshperspectivetobeingonline,becausemygenerationisveryhesitantanddoesnthavethecomputerknowledgeorsocialmediaskillsyouhave,Ilearnedalot.
Olga,DressForSuccessparticipant
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SqueazeaSetherapyinc.OngOingTheEvent:SqueazeaseTherapyisaVancouverbusinessthathasdevelopedabodyvestusedasatherapeutictoolforautisticchildren.LaunchinginMayof2012,theMAConsultingteamconductedresearchanddevelopedamarketingstrategythatcanbeimplementedfortheproductlaunch.
Results:SqueazeaseTherapyhasbeenpleasedwiththemarketingstrategydevelopedbytheMAConsultingteam,andresultwillbemeasuredwhentheproductgoestomarketinMay,2012.
Objectives:MemberParticipation:5
Results:MemberParticipation:4
Eventisstillinprogress,andwillbecompletedinMay,2012.
Business Development
MembersoftheBusinessDevelopmentteamutilizetheirskillsinsales,marketingandentrepreneurshiptoofferservicesinmarketingandbusinessdevelopmenttolocalbusinessesinVancouver.Thisyear,theBCITMAsBusinessDevelopmentteamcompletedtheBCITMAsfirstevermarketingprojectforaVancouverclient.
cindydavidfinancialgrOupnOv,2011-Jan,2012TheBCITMAacquireditsfirsteverBusinessDevelopmentclient,CindyDavidFinancialGroup.Takingrelevantskillsfromsales,marketing,andpromotions,theteamcreatedadrip-referralmarketingcampaign,usedtohelppromoteservicesthroughpastclientreferrals.TheprojectwascompletedonJanuary11th,2012.
Objectives:FundsRaised:$500
Results:FundsRaised:$500
BCITMARating:
BCITMA-Hosted On-Campus Speaker Events
TheBCITMAbringsnumerousrelevantandengagingspeakerstotheBCITcampustoenhancestudentseducationandmarketing-skilldevelopment.
cOnnectWithSuecleMentnOv15,2011
TheEvent:SueClementisaprofessionalnetworkingcoach,helpingpeoplegaintheskillsandconfidencetonetworklikeapro.
Results:Suespresentationprovidedstudentswithtimely,valuableskillsfornetworking.Studentsapproachinggraduationfoundherinsightsespeciallyusefulforfindingworkplacementsandnetworkingwithindustryprofessionals.
createWithcarSOntingfeB2,2012
TheEvent:CarsonTingisaSeniorArtDirectoratBlastRadius,aninternationaldigitalmarketingcompanythatworexclusivelywithFortune500companies.With15yearsofcreativemarketingexperience,CarsonTinghasbeenvotedoneofthetop200internationalillustratorsandoneofthet5creativemindsinCanada.
Results:CarsonTingspresentationwassowellreceived,audiencemembersstayedanadditional60minutestoaskquestions,viewsamplesofhiswork,andhearstoriesofhisinternationalexperiences.
Connect-Create-CaptivateObjectives:
SpeakerTopics:Networking,socialmediaandcreativecontentinmarketing.SpeakerSeriesAttendance:100NonMemberAttendance:10AverageSatisfactionRating:80%
Results:
SpeakingTopics:Networking(SueClement),creativity(CarsoTing),socialmedia(RebeccaBollwittSpeakerSeriesAttendance:116NonMemberAttendance:13AverageSatisfactionRating:87%
BCITMARatin
captivateWithreBeccaBOllWitt,MiSS604feB21,2012TheEvent:RebeccaBollwittisoneofthepremierinternetbloggersinVancouver,goingbythemonikerMiss604(areferencet
theVancouvertelephoneareacode).Shehaswonnumerousawardsforherblogandsocialmediafeeds,andhasgarneredtenofthousandsoffollowers,subscribersandadvocates.
Results:Over40studentsattendedMiss604sspeakingengagement.Herdiscussionincludedinsightsintosocialmedia,theeffectivenessofbloggingfromabusinessperspective,andwhattrendsthemarketingindustrymightseeinthefuture.
CompletedinJanuary,2012,analysisfortcampaignwillnotbeavailableuntilMay,2012.
BCITMARating:
Connect-Create-Captivate Speaker Series
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think/SharevancOuver:thedigitalShiftfeB8,201TheEvent:Originallyastudent-ledworkshopondigitalmarketingandsocialmedia,demandquicklydroveitintoa
intimatecommunitydiscussiononmarketingsshifttowardadigitalfuture.HostedbyBobKronbauer,PresidentandEditor-In-ChiefofVancouverisAwesomeInc.,thisspeakingengagementfeaturedHootsuitesVPofCommunityDaveOlson,DigitalStrategistfromRethinkCanadaDarrenYada,aTribalDDBsDigitalStrategistChrisWalts.
Results:ThesuccessofThink/ShareVancouver:TheDigitalShiftwasoverwhelming.Specificmetricsincluded:
#digitalshiftwasthe#1VancouverTwittertrend 50,000onlineimpressionsgeneratedthroughdigital
discussionsthrough#digitalshift 359uniquevisitstotheBCITMAwebsiteinasingleda
100%satisfactionratingfromsurveyedattendees Over$1000raisedbytheBCITMA
TheDigitalShiftwassuchasuccess,manyindustryprofessionalswereunawareitwasa100%studentorganizeevent.
Objectives:MemberAttendance:50ProfessionalAttendance:30SatisfactionRating:80%
ExternalPressCoverage:
VancouverisAwesomeonlinenewsletter
Results:MemberAttendance:50ProfessionalAttendance:60SatisfactionRating:100%ExternalPressCoverage:
VancouverisAwesomeonlinenewsletter;
BCBusinessOnlineMagazine
330mentionsof#digitalshiftonsocialmedia,
50,000impressionsthroughTwittermentionsfromindustleadersincludingDDB,Hootsuite,6S,andRethinkCanada
BCITMARating:
BcaMaMarketerOftheyearatBcitnOv16,2011TheEvent:TheBCITMAhostedthe2011BCAMAMarketeroftheYear,thePacificNationalExhibition(PNE).VPofMarketing,ShelleyFrost,spokeontheirtransformationtooneofthemostrecognizedbrandsinBritishColumbia.StudentslearnedskillsfromaprofessionalIMCcampaignandgainedexposuretothelocalAMAchapter,theBCAMA.
Results:PromotedheavilybytheBCITMA,thiseventwasextremelywellattended,andwillbereplicatednextyear.
Objectives:MemberAttendance:60
Results:MemberAttendance:88
BCITMARating:
B2BMarketingWitherinWilliaMSfeB15,2012TheEvent:ErinWilliamsisanOnlineMarketingConsultant
atIndentPublishingServicesandformerDigitalStrategistforRethinkCommunications.Shediscussedwithstudentshowdigitaltrendsandtechnologyareaffectingthewaybusiness-to-businessmarketingisdone.
TheResult:ThisworkshopgavestudentsadetailedlookattheB2Bcycle,andhownewopportunitiesformanagingB2Brelationshipsarebeingdeveloped.
Objectives:MemberAttendance:10
Results:MemberAttendance:15
BCITMARating:
BcitMageneralMeetingSpeakerSerieSUniquelytailoredtomeettheeducationalandmarketingneedsofMAmembers,thisspeakerseriesfeaturedindustryprofessionals,recentmarketinggraduates,andmembersofthevariousmarketingandcareerresourcesavailabletomarketersandcompaniesinVancouver.
Objectives:AverageAttendance:60
Results:AverageAttendance:60
BCITMARating:
AndrewGrantMediaSupervisor,CossetteMedia
DerrickChamberlainand
AlanaBennettNationalAdvertisingBenevolentSociety(NABS)
MayNguyenAccountManager,Rethink
DinaGarayandLudmilla
KmetIntroductiontoBCITsBusinessAdministrationProgram
Industry Events Hosted
Off-Campus By The BCITMA
Thisisastudent-hostedevent?Notanindustrysponsoredevent?.ChrisBreikss,presidentandfounderof6SMarketing,discussinghisimpressionsofThink/Share:TheDigitalShift
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BCITMARating:
BcaMaBreakfaStSerieSSept28,2011TheEvent:PaulBarber,CEO,andKimJackman,VPBrandandPartnershipfortheVancouverWhitecapsFC,discussedbrandmanagement,andsuccessfulmarketingandsellingstrategiesforsportsproductsamongstseveralmarketunknowns.
Results:BCITMAattendanceatthiseventcultivatedastrongrelationshipbetweentheBCITMAandtheBCAMA,andgavetheBCITMASportsMarketingcommitteeusefulinsightfordevelopingfutureinitiatives.
Objectives:MemberAttendance:10
Results:MemberAttendance:12
aBcOMfallSeMinarnOv15,2011TheEvent:TheAssociationofBroadcastCommunicators
(ABCOM)bringstogetherbroadcast,mediaandadvertisingprofessionals.KeithPelley,PresidentofRogersMedia(amajorCanadiantelecommunicationcompany),spokeonroleoradvertisinginintegratedmedia.
TheResults:Eventattendeeshadthechancetomeetavarietyofadvertisersandmarketersandlearnhowtechnologyischangingadvertisinginthetelecomindustry.
Objectives:MemberAttendance:8
Results:MemberAttendance:8
aBcOMchriStMaSluncheOndec2,2011TheEvent:TheChristmasLuncheonisthebiggestsocialeveoftheyearforVancouvermediaprofessionals.
Results:TheBCITMAcoordinatedwithABCOMtohaveBCITMAmembersvolunteer,givingthemtheopportunityto
meetandnetworkwithmediaprofessionals.
Objectives:EventVolunteers:6
Results:EventVolunteers:6
BCITMARating:
BcaMaBreakfaStSerieSfeB9,2012TheEvent:MarketingleadersfromDDB,Wasserman&Partners,RethinkandTaxispokeonthechanginglandscape
advertising,andhoweconomicandbusinessfactorsshapetnewworldmarketersworkin.
Result:BCITMAmembersnetworkedwithover200marketiprofessionals,gatheringleadsoncareeropportunitiesandinsightintothechanginglandscapeofthemarketingindustinVancouver.
Objectives:MemberAttendance:10
Results:MemberAttendance:12
BCITMARating:
Industry Hosted Speakers and Presentations Off-Campus
BCITMARating:
Workshops
davepintOn,puBlicrelatiOnSdirectOrnOv16,2011TheEvent:DavePintonisthePublicRelationsDirectorfortheBritishColumbiaInstituteofTechnologyandformernetworktelevisionreporter.Hisworkshopgavestudentsthetoolstodevelopmediarelationships,andunderstandingabouthowmediaplaysaroleinreal-lifemarketingsituations.
Results:DavePintonspecificallyrequestedasmallgroupto
ensurehands-onopportunitiesforattendees.Mr.Pintonandallmembersinattendancewereextremelysatisfiedwiththeworkshopresults,withstudentscommentingonthereal-worldapplicationsofthetrainingtheyreceived.Thiseventwilldefinitelyberecommendedagainfornextyear.
BCITMARating:
Objectives:MemberAttendance:8SatisfactionRating:80%
Results:MemberAttendance:8SatisfactionRating:95%
Student-ledWOrkShOpSOct5,2011;nOv9,2011;J
19,2012;feB9,2012TheEvent:FourworkshopsweredevelopedtomeettheneandchallengesfacedbystudentsintheirmarketingprojectsThegreatestdemandfromBCITMAmemberswastobetterunderstandcreativesoftware,sotwoworkshopswereheldoAdobePhotoshop,andtwoonAdobeIllustrator.
TheResults:Workshopswerewellattended,andlessoncontentwasmaderelevanttoschoolprojects.Skillsprogressionwashandledsmoothlyineachworkshop,withadditionalBCITMAmembersonhandtoassistattendees.
BCITMARating:
Objectives:AverageAttendance:15SatisfactionRating:80%
Results:AverageAttendance:20SatisfactionRating:90%
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Networking Events
lOtuSaWardSnOveMBer10,2011TheEvent:Thisawardsgalacelebratescreativityinmarketingcommunications.BCITMAmemberswereabletonetworkwithover900marketers,advertisersandcreativeindustryprofessionals,aswellasseethecreativecommunicationsbeingproducedinVancouver.
Results:TheBCITMAhadahugeturnoutofmembersandvolunteersforthisevent,exceedingexpectationsfora$70school-nightevent.
BCITMARating:
Objectives:MemberAttendance:15EventVolunteers:5
Results:MemberAttendance:20EventVolunteers:7
naBScanneSnightJan26,
2012TheEvent:TheNationalAdvertisingBenevolentSociety(NABS)hoststheirannualCannesLionsScreening,raisingfundsandsupportforindustryprofessionalsinneed.
Results:TheBCITMAcollaboratedwithNABStohelppromotetheevent,offeringvolunteersandbringingoutovertwodozenBCITMAmembers.
BCITMARating:
Objectives:MemberAttendance:20EventVolunteers:5
Results:MemberAttendance:25EventVolunteers:5
SchMOOzapalOOzaJanuary25,2012TheEvent:SchmoozapaloozaisBCITspremierstudent-professionalnetworkingevent,heldannuallytoallowstudetomeetandengagewithmarketingprofessionalsandadvertisersinterestedinacquiringnewtalent.
Results:Schmoozapaloozasuccessfullyhelpedconnectandnetworkover200attendeesandraised$18,970fortheBCITAlumniAssociationsendowmentfund.
BCITMARating:
Objectives:StudentandAlumniAttendance:100IndustryProfessionalAttendance:80FundsRaised:$20,000
Results:StudentandAlumniAttendance:125IndustryProfessionalAttendance:80FundsRaised:$18,970
Industry Tours
ddBagencytOurdec7,2011TheEvent:DDBisoneoftheleadingfull-serviceagenciesinCanada.TheagencytourgaveBCITMAmembersaninside
lookatamarketingagencyandpotentialagencycareers.Results:Thetourwasagreatsuccess,withthemostcommonsurvey-responsefromattendees:IloveitatDDB.
BCITMARating:
Objectives:MemberAttendance:15SatisfactionRating:80%
Results:MemberAttendance:12SatisfactionRating:97%
cOSSetteagencytOurnOv2,2011TheEvent:Thistourgaveattendeesthechancetoseeoperationsataglobal,awardwinningmarketingagency.
Results:Attendeeslearnedaboutthedifferentrolesmarkettakeattheagencyandhowthepiecesofamarketingcampaignareconceivedandimplemented.
BCITMARating:
Objectives:MemberAttendance:15SatisfactionRating:80%
Results:MemberAttendance:17SatisfactionRating:90%
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BCITMARating:Objectives:MemberAttendance:15SatisfactionRating:80%
Results:MemberAttendance:21SatisfactionRating:91%
AMA Competition Participation
42BCITMAmembershaveregisteredtoattendthe2012AMACollegiateConference,a61.5%increaseover2011attendance.
caSecOMpetitiOnTheBCITMAhasahistoryofsuccesswiththeAMACaseCompetition,andthisyearhasbeennoexception.Followingatop10finishin2010/2011,wewillonceagainbepresentingasatop10finalistinNewOrleans.
MemberParticipation:15AMACompetitionObjective:First-PlaceFinish
WeBSitecOMpetitiOnWWW.BcitMa.caTheBCITMAdidacompleterebuildofthewebsitethisyear,andisexpectinggreatresultsinthiscompetition.
MemberParticipation:3AMACompetitionObjective:Top-5Finish
t-ShirtcOMpetitiOnThisistheBCITMAsfirstentranceintotheAMAT-ShirtCompetition,andtheteamisraisingfundstoensureeveryBCITMAmemberwillbeourNewOrleansshirtwithpride.
MemberParticipation:6AMACompetitionObjective:Top-5Finish
aMaSaveSliveScOMpetitiOn2011-2012marksthefirstyeartheBCITMAhasenteredintotheAMASavesLivesCompetition.LaunchedinFebruaryof2012,TheBCITMAAMASavesLivesteamisalreadyintheto10ofmanycompetitionareas.SeetheCommunitysectionthisreportforacompletereportandanlaysis
SaBrecOMpetitiOnAftera3rdplacefinishinlastyearsAMASabreCompetitiontheBCITMAisputtingtogetherateamthatwillchallengefothetopspot.
MemberParticipation:4AMACompetitionObjective:Top-5Finish
exhiBitScOMpetitiOnThe2010-2011BCITMAExhibitsteamwasamazinglysuccessful,winningtheAMACollegiateConferenceExhibitsChallenge.Thisyeartheteamhasstartedpreparationsevenearlier,andhastheirsightssetonwinningthetopprizeagain.
MemberParticipation:6AMACompetitionObjective:Top-5Finish
SaleScOMpetitiOn
TheBCITMAgainedagreatdealofexperienceinlastyearsAMASalescompetition.Thisyeartheyarepreparingwellinadvance,andhopetoachieveatop-5finish.
MemberParticipation:6AMACompetitionObjective:Top-5Finish
hOttOMaliagencytOurJan11,2012TheEvent:Followingtoursatlargeagenciessuchas6S,DDB,andCossette,theBCITMAarrangedforaboutiqueagencytourHotTomali,asmall,localagencyfocusingoncreativeconceptsandbranddevelopment.
TheResult:ThesuccessoftherecentBCITMAmarketingagencytourshelpedgeneratestronginterestandword-of-mouthfothetouratHotTomali,andattendancewassignificantlyhigherthanexpected.Attendeescommentedonhowgreatitwastoseeasmall,localagencyinVancouver,andtohearfromthefounderhimselfabouthispathinbeginningandgrowingasmallsuccessfulbusiness.
MemberParticipation:30AMACompetitionObjective:Top-TenFinish
MarketingWeekcOMpetitiOnThisistheBCITMAsfirstentryintotheMarketingWeekcompetition.
MemberParticipation:35AMACompetitionObjective:Top-5Finish chapterrepOrting
TheBCITMAisknownforitsstrongchapterplanningandreporting,andonceagainexpectstobechallengingforahigoverallchapterstandingwiththeAMA.
MemberParticipation:121AMACompetitionObjective:GoldStanding
hughg.WaleSaWardTheBCITMAhasnominateditsfacultyadvisor,GeoffreyBird,forhisinstrumentalroleinmaking2011-2012suchasuccessfulandproductiveyear.
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Community
TheBCITMAsCommunityServiceprojectshavebeenoneofthestrongestaspectsoftheBCITMA.Over20maleandfemalememberswereexposedtoadiverserangeofcommunityinitiativesandprojectsthroughtheBCITMA.
runfOrthecureOct2,2011TheEvent:TheRunForTheCureisa5mileruntoraisefundsforbreastcancerresearch,andisoneofthelargestcancer-fightingeventsinVancouver.
Results:TheRunFortheCureeventwasanincrediblesuccess,andtheBCITMAmadeahugeimpact,raising$1,585andshowingsupportfortheVancouvercommunity.
Community Events
BCITMARating:
Objectives:MemberParticipation:5FundsRaised:$500
Results:MemberParticipation:15FundsRaised:$1,585
unplugfOrafricafundraiSer
OctOBer17tO21,2011TheEvent:TheBCITMAteamdevelopedandexecutedaweeklongon-campusfundraisingevent,UnplugforAfrica.
ParticipantspledgedtogofivedayswithoutsocialmediaantextmessagingtoraisefundsforthosesufferingwithoutfoodorwaterintheHornofAfrica.
Results: Team members
learned first-hand how to acti-
vate and promote a brand new
fundraising event. The event
was co-organized by the BCIT School of Business and the
BCIT Student Association. There were events and activities
all week long including a special guest presentation by the
author of The Digital Diet, Daniel Sieberg, who was flown infrom New York City. Vancouver-based newspapers and rad
picked up the story and four BCITMA members had a chan
to act as media spokespeople for the event.
Objectives:Participants:200FundsRaised:$5,000MediaCoverage:Localnewsexposure
Results:Participants:110FundsRaised:$5,200MediaCoverage:3newspapstories,3radiointerviews,1campus-TVnewsstory
Community Objectives
1. Raise$3,000ormoreforcommunityevents,projectsandfundraisers.
2. Have20%ofmembersparticipatingintheBCITMAscommunitymarketingteam,MAConsulting.
3. Increasethenumberofcommunityeventsandactivitiesfromsevenin2010-2011totenin2011-2012.
Community Results
1. TheBCITMAhashelpedraiseover$8,500forcommunityevents,projectsandfundraisers.
2. 22differentmaleandfemalemembersoftheBCITMA,nearly20%ofmembership,tookpartineventsandmarketingactivitiesaspartoftheBCITMAscommunitymarketingteam,MAConsulting.
3. TheBCITMAscommunityteamhosted13differentcommunityeventssofarthisyear,helpingtofightcancesupportlocalunder-privilegedindividualsinVancouver,andincreasethenumberoforgandonorsnation-wi
BCITMARating:
2010-2011 2011-2012 IncreaseKeyPerformanceIndicator
TotalEvents 7 13 85.7%
TotalCommunityFundsRaised $3,735 $13,903.98 272.4%
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MOveMBernOv,2011TheEvent:Movemberisaninternationalcampaignraisingfundsandawarenesstostopprostatecancer.MaleBCITMAmembersgrewmoustachessupportthecause,andapledge-boothwassetupforstudentstodonatemoneyandtopurchasestick-onfakemoustachesforthosewho
couldntgrowamoustacheoftheirown.Theeventconcludedwithawrap-uppartywithabarberavailabletoshaveoffparticipantsmoustaches.
Results:TheBCITMAgainedsponsorshipfromthecampusstudentassociationtohelppromotetheevent,increasingthepromotionbudget,andmakingitoneofthemostrecognizedevents
acrosstheentirecampus.
BCITMARating:
Objectives:MoustachesGrown:50FundsRaised:$1,000
Results:MoustachesGrown:90FundsRaised:$2,051.25
WintercOatdrivenOv21-23,2011;
Jan18-20,2012TheEvent:TheBCITMAcollectedcoatsandwarmclothingitemstohelpthelessfortunateinVancouver.Twodriveswereexecuted,onepriortotheChristmasholiday,andasecondduringanunseasonablycoldweatherperiodinJanuary,2012.
Results:Membersdevelopedapromotionalcampaignandsetupaholiday-themedcollectionbooth,andcollectedover200coatsandotherwarmwinterclothestohelpthehomelessandlessfortunatesurvivetheCanadianwinter.
BCITMARating:
Objectives:MemberParticipants:10ClothingItems:150
Results:MemberParticipants:10ClothingItems:200+
StudentSchOlarShipcharityauctiOnnOv23,2011TheEvent:TheBCITMAplannedandhostedasilentauctionontheBCITcampustoraisemoneyfortheBCITAlumniAssociationsstudentscholarshipfund.
Results:VolunteersfromtheBCITMAarrangedforauctionitems,promotedtheeventoncampus,andrantheauctionwell.Spapackages,giftcardstoWingsBrewPub,andvideogamesfromElectronicArtswereallacquiredfortheauctionandnearly$2,000wasraised.
BCITMARating:
Objectives:MemberParticipants:10FundsRaised:$2,000
Results:MemberParticipants:12FundsRaised:$1,789
giftOfchOiceandrOck-paper-SciSSOrSfundraiSer
dec5-7,2011TheEvent:GiftofChoiceisaBCITfundraiserthathelps
familiesinneedbypurchasinggiftsforChristmas.Thisyear,theBCITMAheldaRock-Paper-Scissorstournament,withentryfeessupportingthecharity.
Results:Inexecutingthisevent,theplanningteamconfrontedthechallengesofeventplanning.Conflictsforspaceresultedinnumerouseventreschedulings,anddespiteatournamentprizeofafreeflighttoLasVegas,turnoutwaslowerthanexpected.Thetournamentwasstillasuccess,witfeedbackfromplayersbeingverypositiveforthetournamenitself.
BCITMARating:
Objectives:Participants:50FundsRaised:$500
Results:Participants:35ClothingItems:$278.73
kennySridetOcOnquercancerJune16,2012TheEvent:BCITMAmemberKennyTranrecentlylearnedthhisbestfriendwassufferingfrombraincancer.Inspiredbyhfriendsbattle,andwithsupportfromtheBCITMA,Kennyishopingtoraise$5,000beforebikingfromVancouver,BCtoSeattle,WA.KennysbikeridetakesplaceJune16th,2012.
Results:TheBCITMAarrangedforateamtohelpwithpromotionsandadvertisingforKennysfundraiser.Leveragintheircreativeandstrategicskillsinadvertising,promotionsandonlinemarketing,theteamhasraisedover$3,000inthefirstthreeweeksofthecampaign.
BCITMARating:
Objectives:FundsRaised:$5,000
Results:FundsRaised:$3,000
ThiseventendsonJune16t2012,andisstillinprogress.
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MAConsultingoffersfreemarketingservicestocommunityprojectsandstart-upcompanieswiththepurposeofgivingbackttheVancouvercommunity.
BCITMA: AMA Saves Lives
MA Consulting
lOvefeStfeB13-14,2012TheEvent:IncelebrationofValentinesDay,themembersoBCITMA:AMASavesLivessetupaninfoboothoncampus.Theygaveoutfreechocolates,paintedfaces,andsignedupneworgandonors.
Results:BCITMAmembersinteractedwithseveralhundredstudentsandstaff,andincreasedthenumberoforgandono
by127thefirstday,and75thesecond.
BCITAMASavesLivesViralReach
onFacebook
aMavideOcOnteStSuBMiSSiOnSTheEvent:AspartoftheAMASavesLivescompetition,BCITMAmembershavebeencreatingvideoentrieshighlightingtheneedfororgandonorsandthegreateffectsithasonothers.
Results:BCITMAsAMASavesLivesteamhaspartneredwiththeBCTransplantFoundationtohelpcreatecontent.Classroomtoursandvideoshowingshavealsobeendoneoncampus,showingover500studentshowtheycansignuptobeanorgandonorandwhyitssoimportant.
BCITMARating:
Objectives:VideosCreated:24VideoViews:150RegisteredOrganDonors:150EventsSubmitted:5FacebookPosts:150
ResultstoDate:VideosCreated:15VideoViews:130RegisteredOrganDonors:5EventsSubmitted:4FacebookPosts:151
BCITisontracktoreachandsurpassalloitsAMASavesLivesobjectives.
DressForSuccess:TwelveBCITMAmembershelpedorganizetheDressForSuccessseminar,helpingunemployedandunderprivilegedwomenlearnskillsforhelpingprepareforinterviewsandtofindwork.Seethefullwrite-upintheProfessionaDevelopmentsectionofthisreportforprojectresults.
4Shapes:SixBCITMAmembersdevelopedtheonlineandsocialmediamarketingstrategyfor4Shapes,afitnessorganizationwomen.Seethefullwrite-upintheProfessionalDevelopmentsectionofthisreportforprojectresultsandanalytics.
SqueazeaseTherapyInc.:FourBCITMAmembershelpeddevelopthemarketingplanfortheproductlaunchofSqueazeaseTherapy.Seethefullwrite-upintheProfessionalDevelopmentsectionofthisreportforprojectresults.
caMBOdialightchildrenSaSSOciatiOn,phnOMpenhOrphanage-april2012TheEvent:TheSportsMarketingandCommunityRelationscommitteesareworkingtogethertoraiseawarenessaboutthe
CambodiaLightChildrensAssociation,collectingnewandusedsportsequipment,clothing,andmoneytohelptheseorphans.
Results:Thisprojectisstillinitsplanningphasesbutthecommitteesarecurrentlyworkingonapromotionalvideoandcreativadvertisingideas.
aMaSaveSliveSOBJectiveSandreSultS
aMaSaveSliveScaMpaignlaunch-Jan31,2011TheEvent:TheAMASavesLivesteamcollaboratedwiththe
BCITMAFundraisingteamtosetuptheirboothduringtheBCITMABakeSale.TheAMASavesLivesdonorcampaignandwaslaunched,alongwiththesocialmediacampaign.
ThiswasBCITMAsfirstyearinvolvedwiththeAMASavesLivesCompetition.TheFallsemesterwasspentplanninganddevelopingthecriticalpaththatwouldtaketheBCITMASavesLivescampaignfromaninitiativewithnobrandawarenesstooofthemostsuccessfulandrecognizedbrandsontheBCITcampus.
BCITMARating:Objectives:MemberParticipation:10FundsRaised:$1000
Results: Planningforthiseventhasstarted,howefundraisingwillnotbeginuntilApril,201
BCITAMASavesLivesWeeklyReach,PostsandDiscussions
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FundraisingfortheBCITMAisdonetocoverpromotioncostsformarketingevents,fundmemberstravellingtotheAMACollegiateConference,andpurchasesuppliesneededforeventsandactivities.
Fundraising Objectives
Fundraising Events
1. ToofferadiverserangeoffundraisingopportunitiestoBCITMAmembers.
2. Toraise$500insponsorshipfromexternalentities.
3. Toraise$500throughBusinessDevelopment,offeringmarketingservicestoexternalclients.
4. TodevelopourrelationshipwithBCITsSchoolofBusiness,garneringatleast$7000insponsorship.
5. Raise$4500infundsfromticketsalestoBCITMAsocialevents.
Fundraising Results
cOnnectMeBBqSept9,2011TheEvent:TheBCITMAkickedoffthestudentyearwithitsannualConnectMeBBQ,meetingnewstudentsandrecruitingnewmembers.
Results:TheBCITMAsetupasponsorshipteam,cuttingfoodcostsby50%fromthepreviousyearsBCITMABBQ,andsellingover$550infoodanddrinks.
Fundraising
1. TheBCITMAsfundraisingactivitiesincludedsocialevents,coffeesales,marketingservices,anduniqueactivitiesuchasthePie-athalon.
2. $2,030valueinprizedonationsweregatheredthroughsponsorshipsofBCITMAevents.
3. TheBCITMAsBusinessDevelopmentcommitteecompleteditsfirstmarketingservicescontract,raising$500.
4. TheBCITSchoolofBusinessmoveditsstudentfundingmoneyintotheStudentInitiativefund,controlledbytBCITStudentAssociation.Throughthisfundinginitiative,theBCITMAcollected$9,000insponsorship.
5. TheBCITMAhasalreadyraised$7,877fromsocialeventticketsales,andisprojectedtoraiseintotalover$10,000overthe2011-2012year.
kriSpykreMeSaleOct6,2011TheEvent:TheBCITMAranaKrispyKremedoughnutsale,sellingdoughnutsinthemainhalloncampustostudents.
Results:Thisyearwasextremelysuccessful,withtheentireinventorysoldinashortamountoftimeandattractingarecordnumberofcustomers.
Studentpricecard(Spc)SaleOct3-7,2011TheEvent:SPCsareaninternationalstudentdiscountcards,offeringstudentslowerpricesanavarietyofretailitemsaroundtworld.TheBCITMAsoldSPCsforthefirsttime,sellingthemfor$9with$2ofeachcardsoldgoingtotheBCITMA.
Results:SalesforSPCsbeganlaterthanplanned,anddidnotgowell.ThereisgreatpotentialtobundlethemwithBCITMAmembershipfees,increasingboththevalueforstudentsbecomingaBCITMAmember,andincreasedrevenuesfortheBCITMA
BCITMARating:
Objectives:StudentImpressions:60FundsRaised:$100
SponsorshipValue:$100
Results:StudentImpressions:74FundsRaised:$153.60
SponsorshipValue:$250
BCITMARating:
Objectives:FundsRaised:$125
Results:FundsRaised:$152
BCITMARating:Objectives:FundsRaised:$450
Results:FundsRaised:$32
2010-2011 2011-2012 IncreaseKeyPerformanceIndicator
TotalFundsRaised $5,695 $7,877 38.3%
TotalValueofSponsorshipsGarnered $2,030
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pie-athalOnnOv17,2011TheEvent:BCITMAsannualPie-athalonisoneofthemostvisible,awarenessgeneratingandfuneventstheBCITMAputson.StudentsandstaffareinvitedtocomeuptotheBCITMAboothandpieeachother,payingbetween$2and$5totosswhip-creampiesatfriends.
Results:Over50peoplewerepied,including27non-membersandseveralBCITfaculty,includingtheBCITMAfacultyadvisor.
BCITMARating:
Results:FundsRaised:$165.50
Objectives:FundsRaised:$200
cOffeeSalenOv23-25,2011TheEvent:TheBCITMApartneredwithNewdayTradingCo.tosellfair-tradeorganiccoffeetostudentsandfacultymembersoncampus.
Results:TheBCITMApromotionsteamspecificallytargetedfacultymembers,whowerethestrongestsourceof
revenue.
BCITMARating:
Results:FundsRaised:$147
Objectives:FundsRaised:$150
endOfSeMeSterpartydec9,2011TheEvent:TheBCITMAeventsteamputtogetheranight-clubdancepartytocelebratetheendoftheschoolsemester.Aparty-promotionteamwasorganizedtohypetheevent,
BCITMAmembersvisitedclassroomstopromotetheeventandsellticketsdirectlytostudents.
Results:ThiswasoneoftheBCITMAsmostsuccessfulparties,andwasthemostwell-attendedeventstheBCITMAhostedduringtheautumnsemester.
BCITMARating:
Results:Attendance:185FundsRaised:$1,850
Objectives:Attendance:100FundsRaised:$1,000
2ndSeMeSterBacktOSchOOlpartyJan27,2012TheEvent:FollowingthesuccessoftherecentEndofSemesterParty,theBCITMAheldanothersocialnightoffcampuswithapartyindowntownVancouver.
Results:TheBCITMAdeployedpromotionsteamsandtickesellerstomeetandsellticketstostudentsoncampus.Thisocampussocialhostedamonthafterthestartofschoolhadover100attendees,raisingover$1,000.
BCITMARating:
Results:Attendance:98FundsRaised:$980
Objectives:Attendance:100FundsRaised:$1,000
BakeSaleJan31,2012TheEvent:BCITMAmembersvolunteeredtheirtimeandkitchenstoputtogetheranarrayofbakedtreats,soldtosupporttheBCITMAsmarketinginitiativesandattendeesfotheAMACollegiateConference.
Results:OveradozenBCITMAmembershelpedbakeandseitems,whiletheBCITMApromotionsteamusedsocialmediandcampusposterstoadvertisetheevent.
BCITMARating:
Results:MemberVolunteers:15FundsRaised:$193
Objectives:MemberVolunteers:10FundsRaised:$150
faShiOnShOWMarch9,2012TheEvent:TheBCITMAeventsteamhascreatedtheBCITMFashionshowtopromotefashiondesignersandmodelingtalentfromaroundVancouver.Theteamutilizestheirskillsinpublicrelations,experientialmarketing,advertisingandpromotionstoprovideanopportunityfordesignersandmodelstogainexposureandbuildtheirportfolio.
Results:BCITMAseventsandpromotionsteamhavebookedalargervenue,increasedthenumberoffashiondesigners,andaremakingthe2012FashionShowthemostsuccessful
ever.PromotionsarebeingintegratedthroughtheBCITMAson-campusadvertisements,socialmediaoutlets,andthrougtheBCITMAsnetworkofconnectionsmadeinthemarketingindustryandfashioncommunity.
BCITMARating:
EventdateissetforMarch9,2012
Results:TicketSales:FundsRaised:
Objectives:TicketSales300FundsRaised:$3,000
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BuSineSSdevelOpMentTheBusinessDevelopmentcommitteeacquireditsfirstevermarketingservicesclient.CindyDavidFinancialGrouppaidfortheBusinessDevelopmentteamtodevelopadrip-referralmarketingcampaign(seethefulldescriptionunderProfessionalDevelopment).
BCITMARating:
Results:
FundsRaised:$500
Objectives:
FundsRaised:$500
BcitMaSpOrtSMarketingrafflefeB20-24,2012TheBCITMAssportsmarketingcommitteegainedsponsorshipthroughtheVancouverCanucksicehockeyteamandtheVancouverWhiteCapsfootballclub.
Itemsincludeafull-teamautographedhockeystick,anautographedCanuckshockeybanner,anautographedsoccerball,anautographedWhiteCapssoccerjersey,andareturnflighttoLasVegas.
BCITMARating:
Results:FundsRaised:$1,200
Objectives:FundsRaised:$1,000
Salesarenowprojectedtoreachover$2,000bytheendoftheraffle.
SpOnSOrShipTheBCITMAssponsorshipprogramwasextremelysuccessfuthisyear.Itemvalueforsponsor-donateditemswasnegligibinyearspast,howevertheBCITMAsponsorshipteamwasextremelyresourcefulinminingthevariousconnectionsannetworkstheBCITMAanditsmembershaveestablished.
Sponsor-DonatedItem
FoodsponsorsfortheBCITMAConnectMeBBQ
CarderosandGlowballGiftCertificates
SportsmemorabiliafromtheVancouverCanucksprofessionalicehockeyteam
SportsmemorabiliafromtheVancouverWhitecapsprofessionalsoccerclub
2returnflightstoLasVegas
Starbuckscoffee
ItemValue
$250
$200
$200
$100
$1,200
$80
TotalSponsorshipItemValue $2,030
Membership
TheBCITMApridesitselfonhavingthelargestmembershipofanycluboncampus,anddeliversvaluetoitsmembersthroughmarketingopportunities,networkingevents,andsocialactivitiesexclusivelyformembers.
Membership Objectives
1. Have120paidMAmembersbyJanuary2012,a10%increasefromJanuary2011.
2. Maintainactiveparticipationby75%ofBCITMAmembersthroughouttheacademicyear.
3. Averagea55%attendancelevelatGeneralMeetings,heldbi-weeklyat7:30a.m.
4. Maintainamembersatisfactionlevelof80%throughouttheacademicyear.
5. Conductcomprehensivemember-satisfactionsurveysinNovember2011,andMarch2012.
Membership Results
1. AsofJanuary2012,theBCITMAhad121registeredandpaidmembers.
2. 99BCITMAsmembers,80%,areactivelyengagedineventsandactivitieswiththeBCITMA,with42membersregisteredtoattendthe2012AMACollegiateConferenceinNewOrleans.
3. Attendancehasaveragedjustover50%forBCITMAGeneralMeetings.
4. Surveyedmembersgaveanaveragesatisfactionratingofover90%forBCITMAevents.
5. AnexecutivememberevaluationwasconductinginDecember,2012,andafirst-yearBCITMAmembersurveylookingintowhatreasonsmotivatedmemberstojointheBCITMA,iscurrentlyin-progress.
2010-2011 2011-2012 IncreaseKeyPerformanceIndicator
TotalRegisteredMembers 109 121 11%
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Recruitment Events and Activities
OrientatiOndaySept6,2011TheEvent:TheBCITMAputtogetheritsmostcomprehensiveOrientationDaypackage,promotionalmaterial,andclubinformationyet.Thefirst50paidmembersreceivedabrandedBCITMApad-folio,waterbottle,andtote-bag,andBCITMAvolunteerswereavailablealldaytospeakwithstudentsandcollectcontactinformation.
Results:250newstudentsenteredthemarketingprogram,andtheBCITMAwasabletodirectlyreachoverhalfofthem,collectingcontactinformationandpromotingtheclub.
BCITMARating:
Results:BoothVisits:134StudentAwarenessGenerated:54%
Objectives:BoothVisits:100StudentAwarenessGenerated:40%
cOnnectMeBBqSept9,2011TheEvent:TheBCITMAsConnectMeBBQrunsonthefinaldayororientationweekfornewstudentsatBCIT,andiusedtogenerateawarenessoftheBCITMAandrecruitnewmembers.
Results:74newstudentsvisitedtheConnectMeBBQ,helpingtheBCITMAraisefundsandrecruitnewmembers.
BCITMARating:
Results:StudentVisits:74FundsRaised:$174
Objectives:StudentVisits:60FundsRaised:$100
BcitMainfOSeSSiOnSept14,2011TheEvent:TheBCITMAInfoSessiongavebothnewandreturningstudentsthechancetolearnaboutthedifferentcommittees,activitiesandeventstheBCITMAorganizes.
Results:74newstudentsvisitedtheConnectMeBBQ,helpingtheBCITMAraisefundsandrecruitnewmembers.
BCITMARating:
Results:Attendance:63BCITMARecruits:28
Objectives:Attendance:60BCITMARecruits:30
BcitMafirStgeneralMeetingSept21,2011TheEvent:ThefirstBCITMAGeneralMeeting,heldon-campusat7:30a.m.,gavenewmemberstheirfirstexposureoperationswiththeBCITMA.
Results:Nearly90studentsattendedthefirstGM,withtheadditional28memberregistrationsbringingtotalBCITMAmembershiptoover70members.
BCITMARating:
Results:Attendance:84BCITMARecruits:26
Objectives:Attendance:50BCITMARecruits:20
cluBBazaarSept13,2011TheEvent:TheBCITClubBazaarisashowcaseofallthedifferentstudentclubsatBCIT.Clubssetupboothsandpromotetheiactivitiestopotentialrecruits,whilecompetingfortheBCITStudentAssociationsClubBazaarprizeof$100.
Results:TheBCITMAranaslideshowofeventsandactivities,laidoutswagavailablefornewmembers,andranengaginggamtogetstudentsexcited.TheresultwastheBCITMAwinningtheawardfortopstudentclubattheClubBazaar.
BCITMARating:Results:ClubBazaarPrize:FirstPlaceFundsRaised:$100
Objectives:ClubBazaarPrize:FirstPlaceFundsRaised:$100
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TheBCITMAsuccessfullyachieveditsgoalof120paidmembersbyJanuary,2012,surpassingthatnumberforatotalof121registeredmembers.ThisresultcouldnothavebeenachievedwithoutthecarefulandstrategicplanningbymembersoftheBCITMAduringtheSeptember-Decembermembershiprecruitmentphase,duringwhichtime:
BCITMA Member Social Activities
hallOWeendOdgeBallchallengeOct31,2011TheEvent:AsthemarketingprogramatBCITlastsonlytwoyears,theBCITMAheldafirst-yearvs.second-yearHalloweenDodgeballchallenge,pittingtheyoungerandolderstudentsagainsteachother.
Results:TakingplaceMondaymorningat7a.m.,theeventwaswellattended,with30membersarrivingincostume.
BCITMARating:
Results:Attendance:30
Objectives:Attendance:20
BcitMaMeMBerSBOWlingnightnOv18,2011TheEvent:TheBCITMAEventscommitteehostedanoff-campusbowlingnightandmembermingler.
Results:Despiteterribleweatherandtakingplaceoffcamp34BCITMAmembersattended.ThemedTightandBright,over80%ofmembersworeatleastoneitemofverytightobrightclothingtoshowtheirBCITMApride.
BCITMARating:
Results:Attendance:34
Objectives:Attendance:30
Membership Recruitment Results
TheBCITMAFacebookpagereceived1,549views
TheBCITMAFacebookpagegathered72additionallikes
78newpaidmemberswererecruited
Totalactivemembershipreached118 51%of2010-2011membersrenewedtheir
membership
Communication
CommunicationplaysanimportantroleinallaspectsoftheBCITMAsoperations.Thisyear,theBCITMAexpandeditsuseofsocialmedia,newsletters,committeemeetings,andmediacommunicationstoenhancetheeffectivenessandcoordinationoftvariousBCITMAcommitteesandtheirevents.
Communication Objectives
1. Tomaintainabi-weeklyonlinenewsletterreaderrateof80%ofBCITMAmembers.
2. Achieveabi-weeklyonlinenewsletteropenrateof30%
3. Toensure85%awarenessofBCITMAeventsandactivities.
4. Attractnon-memberstoBCITMAeventstoincreasethereachandawarenessoftheBCITMAbrand,selling5%ofticketsto
non-members.
1. 162individualsaresubscribedtotheBCITMAsonlinenewsletter,withalmost100%oftheBCITMAmemberssubscribing.
2. Onlinenewslettershaveanaverageopenrateof39.9%,withahighof54.04%
3. EverymemberoftheBCITMAfollows,subscribes,orlikesoneoftheBCITMAsonlineformsofcommunicatio
4. AwarenessoftheBCITMAbrandwasdramaticallyimproved.Non-memberscomprisedanaverageof20.3%oattendeesattheBCITMAspeakereventsoncampus.Non-memberattendeescomprisedanaverage46.9%foBCITMAnetworkingeventsheldoff-campus.
Communication Results
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Social Media
SocialmediabecameoneofthemostusedandvitalformsofcommunicationthisyearfortheBCITMA.Over30differentFacebookgroupsandTwitteraccountswereestablishedforBCITMAcommitteesandactivities,whileanadditional25Facebooeventpageswerecreatedtosupplymemberswitheasy-to-findaccessforeventdetails.
SocialmediametricssinceOctober1st,2011include:
BCITMARating:Results:
Facebook:401likesTwitter:774followers
Objectives:
Facebook:400likesTwitter:750followers
TheBCITMATwitteraccountisfollowedbynumerousindustryprofessionals,including:Hootsuite;theAMA;ChrisBreikss,founderof6SMarketing;andBillMurphy,presidentofCossetteEast.Inaddition,overonedozenAMAcollegiatechaptersfoll@BCITMA.PeoplelikingtheBCITMAFacebookpagecomefrom16differentcountries,includingGermany,Thailand,France,andAustralia.
BcitMaSfaceBOOkpage 400likes
197comments
103discussionsabouttheBCITMA
BcitMaStWitteraccOunt,@BcitMa 286tweets
150newfollowers
44retweets
272mentions
Website
WeBcOntentandanalyticSWith48pagesofcontentupdatedregularly,theBCITMAwebsitehasbeenanincrediblesuccessinspreadingawarenessandcreatingengagementwiththeBCITMAbrand.
BCITMARating:
Results:PageViews:7,439UniquePageVisits:471AverageTimeonSite:3min,48secPagesperVisit:4.04
Objectives:PageViews:1,000UniquePageVisits:150AverageTimeonSite:2min
PagesPerVisit:4
BcitMaMOBileappWithmobilethebiggesttrendinmarketingandtechnologytheBCITMAisleadingthechargeindevelopingmobileapplicationsforchaptermarketingandcommunications.
http://bcitma.ca/download-the-bcitma-mobile-app/
BCITMARating:
Results:ThisprojectwasundertakenbytheBCITMAWebDesignandPromotionsteam,andwcompletedinJanuary,2012.
Objectives:Createaunique,mobileappupdatedwithrelevantBCITMAcontent.
RelaunchedinOctober,2011,www.bcitma.caservesastheinformationhubfortheBCITMA,keepingmembersandvisitorsupdatedonBCITMAactivitiesandinformationwithtimely,relevantcontent.
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Posters and On-Campus Advertising
pOSterSanddigitalMediaadvertiSeMentSTwentyninememberstookpartintheBCITMAsadvertisingcommittee,creatingprintandonlineadvertisementstoengageandinformstudentsoutsideoftheBCITMAabouttheactivitiesbeingheld.
BCITMARating:
Results:MemberParticipation:29
Non-MemberSalestoAdvertisedEvents:20-47%
Objectives:MemberParticipation:20
Non-MemberTicketSalestoAdvertisedEvents:5%ofsales
neWSletterTheBCITMAsbi-weeklynewslettervitaltoolformembercommunication.Itdeliversinformationonfutureandpastevents,whiletimely,student-relatedcontentisincludedtofurtheraugmentBCITMAcommunications.
BCITMARating:
Results:Subscribers:162,100%ofmembersandanadditionalsubscribers.OpenRate:43.09%
Objectives:Subscribers:80%ofmembersOpenRate:30%
lecturepreSentatiOnSTheBCITMAEventsandPromotionscommitteesranseverallecturepresentations,promotingevents,activities,andraisingawarenessoftheBCITMAbrand.
externalMediaexpOSureTheBCITMACommunicationscommitteecultivatedrelationshipswithnumerousexternalmediasources.
Evolution107.9Radio
TwointerviewsonEvolutionsMakingContacttalk-sho
BCITMagazine
EditorialonBCITMAstop-10casecompetitionresult.
BCITsuniversitywebsite
UniversityhomepagehighlightedBCITMAssuccessatthAMAconferenceinNewOrleans.
BCITMARating:
25on-airannouncementsofBCITMAactivities
Results:Mediaexposurethroughthdifferentmediachannels.
Objectives:Mediaexposurethroughthreedifferentmediachannels.
BCITMARating:
Results:Generated2000studentimpressionsthroughlecturepromotions.
Objectives:Generate2000studentimpressionsthroughlecturepromotions.
Chapter Operations
OperationalObjectives:TocreateandmaintainaprofessionalmarketingenvironmentthatassistsandaugmentstheeducationalexperiencesofstudentsintheBCITMarketingManagementprogram.TheBCITMAExecutiveBoard,comprisedofthePresident,VicePresident,tenCommitteeVPs,andthetwoFirst-YearLiaisons,worktogethertodevelopandimprovetheobjectivessetannuallyfortheBCITMA.
Measurement:DetermingthelevelofsuccessfortheseorganizationalgoalsisbasedonthecombinationofthemanydifferenmetricsandobjectivestheBCITMAhasdevelopedfortheyear.Keyperformanceindicatorsinclude:
Eventsatisfactionrating
Mediacoverage
Totalmembership
Quantity,qualityandeducationalrelevancyofeventsplanned
Membershipattendance
Eachofthesekeyindicatorshasbeenanextremesuccessthisyear,andtheBCITMAhasoverwhelminglyexceedingtheexpectationssetatthebeginningofthe2011-2012year.
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With121registeredBCITMAmembers,theBCITMAhasdevelopedaninternalstructurethatgivesmemberstheflexibilitytocreateandexecutemarketingactivitiesandprojects,whilehavingthememberresourcesandexecutivemanagementtoensuretheyarecompletedsuccessfully.KeyportionsoftheBCITMAorganizationalstructureinclude:
PresidentandVicePresident,administrativeandmanagerialdutiesfortheBCITMA.
TenCommitteeVPs,managingcommitteeactivitiesandtheassociatedDirectorpositions.
TwoFirst-YearLiaisons,keepingfirst-yearstudentsconnectedwiththeBCITMAexecutive.
NineteenDirectorroles,responsibleformanyBCITMAprojectsandsubcommittees.
Thereareatotalof17on-goingandcurrently-activeprojectswiththeBCITMA.Theseprojectshaveacombinedtotalof379activeparticipants,withanaverageof23membershelpingtocompleteprojectobjectives.BCITMAmembersareonaverageinvolvedin3.13marketingprojectsatanygiventime.
The BCITMA 2011-2012
Organizational Chart
BcitMaexecutiveretreatObjectivesandstrategiesestablishedattheBCITMAExecutiveRetreathavecontinuedtoguidetheBCITMAchapter.Qualityandquantityofmarketingactivitieshavedramaticallyincreasedthisyear,andsignificantimprovementshavebeenmadeincompetitionentriesfortheAMA
CollegiateConference.
BcitMaM eetingSExecutiveMeetings:HeldweeklytoupdateexecutivemembersonallinternalandexternalactivitiesrelevanttotheBCITMA.
DirectorsMeetings:Heldbi-weeklytokeepdirectorscommunicatingwithoneanother,sharingresourcesandcoordinatingeventandprojectplanningtoincreaseeffectivenessandimprovevalueforBCITMAmembers
GeneralMeetings:Heldbi-weeklytoreviewprojectsandactivities,updatemembersonfutureactivites,andtoconductlearnseminarsandhaveguestspeakerstohelpBCITMAstudentswiththeirschoolprojectsandmarketingcareers.
CommitteeMeetings:Heldasneededtoplanactivitiesandevents,andtocoordinatewithotherBCITMAcommitteeprojects
electiOnSandexecutivetranSitiOnBCITMAelectionsareheldforallexecutivepositions,withtheexceptionofFirstYearLiaisons(electedinOctober)areheldataGeneralMeetingbetweentwoandthreeweeksfollowingtheAMACollegiateConference.
Incomingandoutgoingexecutiveconductatraininganddicussionseminartoassistinthetransitiontoanewboard.DuetoBCITstwo-yearmarketingprogram,theBCITMAexecutivehasa90-100%turnoverrateforexecutivemembers.
BcitMainternalevaluatiOnSTheBCITMAconductsonemembersurveyeachsemester.InDecember,anevaluationoftheexecutiveboardmemberswasconductedtohelpimprovecommunicationandperformance.InFebruary,afirst-yearstudentsurveywasintitatedtolearnwhmotivatesstudentstojointheBCITMA,allowingfutureBCITMAteamstoimprovememberrecruitement.
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BCITMA 2011-2012 Budget
Income:
MembershipDues $6,432
Sponsorship:
BCITSA $2,500
BCITSANewOrleansFunding $9,000
TotalSponsorship $11,500BusinessDevelopmentProject $500
FundraisingEvents
SpeakerRevenue $125
StudentPriceCards $144
KrispyKremeSales $161
PopcornSales(PNESpeaker) $40
Pie-athalon $155
Coffee $472
BakeSale $193
BBQ $552
ClubBazaar $100
DecemberYearEndParty $1,840MarketingWeekTweetUp $600
JanuaryBacktoSchoolParty $980
DigitalShift $1,015
FashionShow* $3,000*
YearEndParty $1,500
TotalFundraisingRevenue $10,877
TotalIncome $29,309
*estimatedvalue
Expenses
AMADues $4,512
Speakers
SueClement $500
Miss604 $250
SpeakerGifts $112TotalSpeakerExpense $862
T-shirts $942
MembershipGifts $688
OrientationDay
Brochures $188
Supplies $50
TotalOrientationDayExpense $238
WebsiteFee $64
BoardRetreat $539
Schmoozapalooza
SchmoozapaloozaDonation $250
SchmoozapaloozaPosters $44TotalSchmoozapaloozaExpense $294
MarketingWeek
MarketeroftheYearReimbursement $60
Supplies $15
Posters $17
Food $150
OtherExpenses $24
TotalMarketingWeekExpense $266
RunforCureDonation $40
GMMeetingExpense $34
PrintingExpense
RunforCurePoster $17
MembershipForms $63
Pie-athalonPosters $17
RockPaperScissorsPosters $17
DigitalShiftPosters $17
TotalPrintingExpense $131
FundraisingExpenses
SPCCards $125
KrispyKremes $130
CoffeePurchase $275
Pie-athalonSupplies $77
MovemberCandy $23
RaffleTickets $9
TotalFundraisingExpense $639
CollegiateConference
Exhibit $40
SABRE $25
NewOrleansReimbursement $15,000
TotalCollegiateConferenceExpense $15,065
TotalExpense $24,314
BcitMa2011-2012BudgetTheBCITMAsbudgetcloselyreflectsthebudgetestimationscompletedintheBCITMAChapterPlan.NoticeableincreasesweremadeinrevenuesthroughgreatersponsorshipfromtheBCITInitiativeFundandhigherthanpredictedrevenuesfromticketsalestooff-campusnetworkingandsocialevents.
Expensesforthe2011-2012yearwerelowerthanpredicted.Expensesforadvertisements,speakerbookingsandsocialeventplanningwereallslightlylowerthanbudgetedfor.Asaresultofthis,andcoupledwithhigherthanpredictedincome,thebudgetNewOrleansReimbursementhasbeen
increasedfrom$12,000to$15,000,whilestillmaintaininganetincomeof$4,995topassonforthe2012-2013BCITMAteam.