bringing your workplace charging story to lifepostal service says it is victim of hacking attack the...
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Bringing Your Workplace Charging Story to Life
Shannon Brescher Shea, Communications Specialist Vehicle Technologies Office, Department of Energy
November 18, 2014
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Why promote workplace charging efforts?
• Demonstrate leadership in your industry and community
• Attract new business opportunities • Appeal to potential employees • Build your brand
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What’s your story?
• What makes your organization unique?
• How does the Workplace Charging Challenge contribute to that story?
City of Auburn Hills, MI NetApp
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Who is your audience?
• Audiences: Consumers, companies that may want to use your services, investors, potential employees
• What does your audience want from you?
• How does your story speak to your audience?
• How does this audience get their information about you?
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Media Outreach – Press Releases
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Media Outreach – Local and Trade Media Pitching
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Media Outreach – Local and Trade Media Pitching
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Social Media Outreach
• Company blog
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Company Website and Publications
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Events
• Unveilings • Workplace charging workshops • Other community events
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http://energy.gov/eere/vehicles/vehicle‐technologies‐office‐ev‐everywhere‐workplace‐charging‐challenge
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