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Footer Area September 2011
Serco – Parking Operations
Bringing service to life
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Corporate Snapshot: Serco Inc.
An international provider of management services to government and industry
A $6 billion plus organization:
–Over 70,000 employees
–More than 800 contracts
–In 38 countries
Design solutions to deliver results in long-term partnership with our clients
Managing the organizational, technical, and cultural change to meet the evolving needs of our clients.
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Program Management
Control Room Operations
Staff Outsourcing
Integration Management
Field Operations
Maintenance Management
Technology Management
Customer Service Help Desk/IT Support
Call Center Operations
Community Government Relations
Claims Management
Back Office Operations
Procurement Services
Training
Facility/Asset Management
Concessions
Cash Handling
Recruiting and Human Resources
Change Management &
Process Improvement
Strategic Asset Management
Roadway & Freeway Ops
•TMC Operations – Traffic & Incident Mgmt • Information Services - 511 & Media • Intelligent Transport Systems • Operations and Maintenance • Tunnel Operations and Services • Tolling Operations and Services Urban Transit Services
• Information Services and Systems
• Operations - Maintenance - Administration
Parking & Enforcement
• On and Off Street Asset Solutions • Revenue Collection • Operations and Maintenance • Citations & Enforcement • Traffic Camera Infringement Services
Serco Transportation Capabilities & Solutions
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Parking Operation Capabilities
Cap
ab
ilitie
s
Com
ple
te S
olu
tion
s
Meter Systems
Revenue
Collection
Strategic
Partnerships
Revenues &
Reporting
Total Management
Information
Systems
On & Off Street
Asset Solutions
Staffing & Human
Resources
Procurement
Models
Alternative
Fare Collections
Back End Ticket
Processing
Violation
Detection
Technology
& Software
Operations &
Maintenance
Citation &
Enforcement
Planning &
Consultancy
Serco Proprietary and Confidential – not for distribution
Traffic Camera
Citation Services
Monitoring
& Repairs
Asset
Management
Wayfarer
Directional
Data
Management
Administration Installations
Staffing & Human
Resources
Financial
Judiciary
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As a Parking Industry Leader
- Serco is capable of developing a customized service program that addresses your ongoing & future needs. We are a long term partner.
- We offer integration of technology advancements to further improve delivery & quality of life for your community.
- Global experience, but provide a tailored local solution that meets your community needs.
- Our people, part of your team, aligned with your Mission & Values; will serve as Ambassadors of your City.
- Serco provides an open & transparent relationship with immediate access to performance data & weekly customer feedback meetings to ensure we are meeting our agreed objectives.
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The Serco Approach
Partnership
End User Experience
Refine Scope of Work
–Our understanding of what you want
–Meter Analysis / Strategy
Schedule Delivery
–Phased Approach
–Define Project Milestones (i.e. Hours/Rate Increase)
Future Roadmaps
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Integrated Parking Management Systems Existing Proprietary Systems
Meter
Collection
System
Enforcement
System
Citation
Processing
System
Vehicle
Registration
System
Parking
Meter
System
Meter
Maintenance
System
Vendor interfaces are customizable
and can be tailored to a specific
customer need. Serco will integrate
the vendor management systems into
a centralized Parking Management
System (PMS) for reporting and
reconciliation purposes.
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Parking Management System
Five Functional Areas
Financial Analysis
Operations
Asset Management
Workforce Management
Maintenance
Decision Support System
Robust & Reliable
Modular / Flexibility / Expandable
Open Standards / Scalable
Dashboard / Reporting
Parking Management System (PMS)
makes it possible to manage, track
& visualize parking operations
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Parking Services (On & Off Street)
–Installation
–Technology Integration
–Collections
–Counting
–Maintenance
–Revenue Reconciliation
–Secure Transport
Serco can offer a comprehensive
Dashboard solution which will tie all
the relevant meter revenue,
maintenance and enforcement
information in a cohesive, easy to
read, and highly customizable format.
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Meter Technology
–Single Space & Multi-Space meters
Accept multiple methods of payment
Coins
Bills
Credit/Debit Cards
Fee rate can be varied by schedule
Pay by Space vs. Pay & Display
–Accountability to validate physical collections vs. meter reporting
–Electronic communications
Coordination with Enforcement Personnel (increased citation revenue)
Optional sensors (in-road devices for presence detection)
Smart Cards
Pay-By-Cell
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Meter Collections & Counting
–Secured currency collection
Containers w/ security mechanisms
No direct physical contact between money & collection personal
–Meter communicates electronic record of collection value to:
Handhelds
Communication to Parking Management System
–Automated coin counting machines & coordination w/ meter records for accountability
–Controlled processes
–Increased revenue due to reduction in theft
–Automated Digital Locking System
Electro-Mechanical Lock
High Security Mechanical Lock
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Meter Installation & Maintenance
–Collection personnel report via handheld of maintenance needs
–Meter communicates to Parking Meter System of error state
–Asset management
Value depreciation
Spares & Parts inventory
Physical location with associated brand, model #, serial #, etc.
Determine defective & high-maintenance models
–Integrated with Performance Management System
Reporting of system availability/status
–Dispatch & Repair system
–Level II Product Support Technicians (vendor certified)
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City of San Francisco Meter Management
Parking Meter Inventory 23,000 single space
250 multi-space
2010 Annual Parking Revenue $39,500,000
Daily Reconciliation
Accuracy is 99.9%
Original contract since 1994.
Total parking services contract effective 2002.
Installation & integration of new meter technology
High security electromagnetic locks & personal data terminals
Parking meter collection services, including
Route optimization
“Lift free” operations
Barcode based automated inventory asset system
Coin counting services
Rate analysis
Revenue projections
Implementation of San Francisco Parking Smart Card
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City of San Francisco SFpark
USDOT $23M Congestion Management Grant relating to On Street Parking
including capability to alter parking fee rates real-time or scheduled in order
to maximize on street parking availability & revenue optimization
In 2008, Serco received sole source award to manage this unique project for the
San Francisco Municipal Transportation Agency (SFMTA)
Serco is responsible for:
-Solution & product assessment, including networked parking meters, parking
occupancy, roadway sensors & parking information systems
-Vendor procurement & contracting services
-Data integration & data warehouse for:
- demand-based pricing
- performance management, including management dashboards
- parking availability applications
- coordination with external users, including:
- Transportation Management Centers (511)
- Traveler’s Information (vehicle messaging signs)
- ongoing project evaluation, analysis & assessment
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Parking Enforcement Services
–Enforcement Officers
–Equipment
Vehicles
Handhelds
ALPR
–Scofflaw Enforcement
–Towing & Vehicle Abatement
–Permit Management & Enforcement
–Citation Processing Services
–Customer Service Center
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City of West Hollywood Parking Enforcement
City of West Hollywood 1.9 square miles
2009 Annual Citations Issued 200,000
2009 Annual Citation Revenue $7 Million
2009 Annual Vehicle Impounds 5,298
Operate with 9 Hybrid Vehicles / 5 Bicycles / Foot Patrol
24/7 shift coverage
In 2006, we began utilizing AutoVu for overtime
parking enforcement and hot-list (scofflaw) vehicle
identification. Within the first 6 months of scofflaw
monitoring, the City of West Hollywood experienced
an increase of $181,401 in revenue due to the
successful implementation of the technology.
17 years of service
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City of Chicago
Serco has worked with the City of Chicago Department of Revenue (DOR) for over
12 years enforcing parking meters.
When Chicago’s parking meters were sold to Chicago Parking Meters, LLC. (CPM),
in 2009, Serco was sole sourced to provide parking enforcement services on the
meters for CPM.
City of Chicago: 8 square miles
2010 Annual Citations Issued: 400,000
2010 Annual Citation Revenue: $24 Million+
Years of Service: 12 years
Shifts: DOR = Nights & weekend
CPM = 24/7 Availability
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Summary
Our aim is to deliver improved services to your City.
We are outcome focused.
We have a proven history of assured service excellence.
We are ready to get started
We look forward to your questions
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Contact Information
Serco Inc.
Julie Dixon
Cell (415) 559-2370