“Bringing Science to the Art of Healthy Living with KORRES”

“The integration of KORRES opens up a world of opportunities for J&J to expand it’s distribution into alternative channels. KORRES gets terrific opportunities to expand thanks to J&J in terms of understanding efficiency, cost improvement, and manufacturing. The key is for neither to lose itself, that the authenticity and limited nature of the KORRES distribution stays true to its roots while J&J stays true to its principles. It’s a wonderful marriage, but it must be a marriage where each party stays true to itself and brings forth things to benefit the other.”

–Anne Marie Newton, Marketing Consultant to KORRES and former Johnson & Johnson employee

I. The Story Behind the Brand

II. What is KORRES today?

III. KORRES Shopper Profile

IV. Introduction to KORRES sub-brands

V. KORRES Sales Expectations

VII. Bringing Science to the Art of Healthy Living with KORRES

EXECUTIVE OVERVIEW

EVERY BRAND HAS IT’S STORY…

• Creator of KORRES, George Korres• Birth of a brand • Introduction of Lena Korres

WHAT IS KORRES TODAY?

Naturally or certified organic products - 400 Market presence - 30 Worldwide stores - 30 Pharmacies in Greece - 5,500

WHAT IS KORRES TODAY?

OUR VALUES OUR VALUES 1.Naturally derived, top quality ingredients 2. Clinically tested effectiveness with no inflated promises 3. Pleasing to the senses 4. Reasonably priced to enable everyday use

WHAT IS KORRES TODAY?

THE FOUR PILLARS OF THE FOUR PILLARS OF KORRESKORRES

Herbs Partnerships, University of

Athens Extractions Research

KORRES TARGET AUDIENCE

Females 25-49 Salary 75K+ Desires natural products Beauty involved College educated and inquisitive QVC, Sephora shopper

KORRES SHOPPER PROFILE

53% 25-39 years old53% 25-39 years old

40% Undergraduate degree40% Undergraduate degree30% Masters degree30% Masters degree

33% $25-75 K 33% $25-75 K SalarySalary96% Female 96% Female

(n= 1491)(n= 1491)

42% 42% purchasing a purchasing a

productproduct

35% want to 35% want to learn about learn about KORRESKORRES

Quercetin & Oak Anti-aging and

Antiwrinkle Skin care

KORRES COMPETITIVE ADVANTAGE:

The KORRES Research & Development Lab with the National Hellenic Research Foundation have replaced retinol with the ingredient Quercetin to provide anti-aging benefits.

2011 Expected sales: Quercetin & Oak Night Cream - #1 Skin $1.38 million Quercetin & Oak Face Primer - #1 Color $1.39 million

The Need:

More than half of women are anti-aging seekers: Women Facial Skincare Users- 53%

Anti-aging seekers mentioned using anti-aging facial moisturizers and anti-aging serums- 79%

KORRES Body Butter

Collections

KORRES COMPETITIVE ADVANTAGE:

With 93.8% natural content, these lotions have broad application ability and a unique variety of fragrances.

Benefits: Rich, long lasting moisture Blend of shea butter, almond, and alvocado oils Scent selection: Basil Lemon, Guava, Fig, Japanese Rose, Jasmine, Vanilla Guava, and Yoghurt

KORRES ShowergelCollection

KORRES COMPETITIVE ADVANTAGE:

“The scents of KORRES shower gels are derived from 40 fragrance houses from around the world. Meanwhile, Johnson & Johnson uses four.” – Vice President of KORRES Intregration Ajay Dhaul

Benefits: Nourish and smooth skin Fragrance variety Scent selection: Basil Lemon, Fig, Guava, Japanese Rose, Jasmine, and Vanilla Guava

KORRES COLOUR: Love Your

Lips

KORRES COMPETITIVE ADVANTAGE:

Wide range of selection and an affordable pricing structure for consumers of all ages.

Benefits:Lip Butter Glaze

Vibrant color Moisturizing glaze

Cherry Oil Lip Gloss High shine, shimmery Rich in vitamin C and E

Lip Butters Shiny, tinted finish Shea butter and rice wax

KORRES SKINCARE: THE WILD ROSE

COLLECTION

Benefits: Brightening factor Usage of vitamin C Offers Liquid and Mineral foundation, Concealer, Compact powder, 24-hour Moisturiser, and Brightening and Line Smoothing Serum

KORRES COMPETITIVE ADVANTAGE:Usage of all natural vitamin C to help visibly reduce

fine lines and skin discolorations.

Expected Sales 2010-2011

 2011 Total Forecast 2011 J&J Forecast

Skin $14,000,000 $8,500,000 Color $ 8,100,000 $4,700,000

New Products $3,000,000 $2,400,000

Total $25,100,000 $15,600,000DRTV $ 8,100,000 As of May 31, 2011 Johnson & Johnson will officially welcome KORRES into the Consumer Beauty Sector

Marketing/Support Plan

E-Commerce SiteE-Commerce Site Increase features and functionality Establish account log-ins Develop a Face-book “Like” application

Marketing/Support Plan

Television Usage & Word of MouthTelevision Usage & Word of Mouth Skincare focused DRTV Home Shopping Network Infomercial You Tube Blogger Network Increases investment with Sephora

Marketing/Support Plan

Television Usage & Word of MouthTelevision Usage & Word of Mouth Skincare focused DRTV Home Shopping Network Infomercial You Tube Blogger Network Increases investment with Sephora

Benefits of Partnership

New market penetration Broader marketing outlets Supply Chain: Increased vendors International market presence: Increased

“Bringing Science to the Art of Healthy Living with KORRES”

SPECIAL THANKS

SCOTT CREIGHTONALLISON NEARY

MARY JANE HIGGINSCHAD MIZEE

AJAY DEHAULANNE MARIE NEWTON

MEETA AGGARWALSTACEY SIANA

THE KORRES TEAM