bringing hyper back home
Post on 17-Oct-2014
1.214 views
DESCRIPTION
Talk given to Hyper Island Master Class on February 9, 2011TRANSCRIPT
HYPER ISLANDPost-Op and Recovery
Thursday, February 10, 2011
Who I am:
Phil GlistCreative Director. Team One.www.philglist.com@pglist
Wednesday, February 9, 2011
Who I am:
Phil GlistCreative Director. Team One.www.philglist.com@pglist
Wednesday, February 9, 2011
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island...
Wednesday, February 9, 2011
HYPER ISLANDPost-Op and Recovery
Wednesday, February 9, 2011
HYPER ISLANDPost-Op and Recovery
How do you put what you’ve learned into practice?
Wednesday, February 9, 2011
Day One: Fear change“All change is initially perceived as loss.”
Wednesday, February 9, 2011
Day One: Fear changeDay Two: Embrace change
Wednesday, February 9, 2011
Day One: Fear changeDay Two: Embrace change
Day Three: Understand change
Wednesday, February 9, 2011
Day One: Fear changeDay Two: Embrace change
Day Three: Understand changeDay Four: Drive change
Wednesday, February 9, 2011
“Good ideas alter the power balance in relationships, that is why good ideas are always initially resisted.”
www.gapingvoid.com
Wednesday, February 9, 2011
Wednesday, February 9, 2011
Expect resistance.Don’t expect overnight change.
Wednesday, February 9, 2011
Everything is different.
Wednesday, February 9, 2011
Everything is different.But a lot isn't.
Wednesday, February 9, 2011
I used to make my living talking at people. Now I make it by talking with them.
Wednesday, February 9, 2011
We’re getting to a place where “old school” advertising – long harmless background noise for those of us more interested in authentic communication – actually has the potential to extract value from brands. To render them antique. To disconnect them from the people who really own them, the people who cherish and pay for them one purchase at a time.
Scaleable Intimacy blog
Wednesday, February 9, 2011
Whatever content you make today, as an advertiser you need to make sure it’s good enough that the consumer wants to consume it.
Digital Advertising, Past, Present and Future
Wednesday, February 9, 2011
Everything is different.
Wednesday, February 9, 2011
Everything is different.But a lot isn't.
Wednesday, February 9, 2011
Relax.It’s just storytelling.
Wednesday, February 9, 2011
Wednesday, February 9, 2011
EmpathyInsight
Creativity
Not necessarily digitalJust human
Wednesday, February 9, 2011
In the modern world of information overload, you must manage your energy wisely.
Scott Belsky Making Ideas Happen
Wednesday, February 9, 2011
Eric Schmidt has described how between the dawn of civilisation and 2003, five exabytes of information were created, the same amount that is now generated every two days, and that rate is accelerating.
The Economist has called it ‘The Data Deluge'
Neal Perkin Only Dead Fish blog
Wednesday, February 9, 2011
awarenessshopping...etc.
1950
1960
1970
198
0
1990
200
0
2010
Percieved Opportunity
Actual Opportunity
Information available
Amount of information one can consume
Am
ount
of i
nfor
mat
ion
Consumers want relevant content but are overwhelmed by information overload
Monday, January 31, 2011Wednesday, February 9, 2011
December 2009: CCO takes Hyper Island Master Class
March 2010: Team One hires Digital ECD
A few months later, our first UX Director
A few months later, our first Creative Technologist
How Team One has changed:The Hyper Island Effect
Wednesday, February 9, 2011
This is your chance to try new things.
Wednesday, February 9, 2011
DigitalDesign
StorytellingThese are not departments.
Wednesday, February 9, 2011
Don’t ask for permission.
Don’t wait for buy in.
Change what you can.
Start with yourself.
Wednesday, February 9, 2011
Social begins with you.
Wednesday, February 9, 2011
Talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk.
Listen.
Wednesday, February 9, 2011
“Don’t look for who gets the most credit or who is the most well-known. Instead, ask people where they go to get help. Seek out the people...who are known for their reliability and uncanny ability to always know (or find) the answer.”
Making Ideas Happen by Scott Belsky
Wednesday, February 9, 2011
Fewer meetings.More conversations.
Wednesday, February 9, 2011
Wednesday, February 9, 2011
Wednesday, February 9, 2011
Play with as much stuff as you can.
Just use what you like.
Wednesday, February 9, 2011
http://www.facebook.com/TeamOneUSA?
Wednesday, February 9, 2011
Wednesday, February 9, 2011
hover statessyntaxschema
agile vs. waterfallneed state
Wednesday, February 9, 2011
hover statessyntaxschema
agile vs. waterfallneed state
UX & you
Wednesday, February 9, 2011
Wednesday, February 9, 2011
Wednesday, February 9, 2011
Approach what you don’t know fearlessly
Text
Wednesday, February 9, 2011
An aside about tools and technology:
It doesn’t matter if you don’t know what a SWF file is; it’s irrelevant, as long as you're confident that someone in the team does. This confidence is the key to success: being able to leave things to other people so that they can get on with doing a great job (and not worry about it).
James Cooper in Digital Advertising
Wednesday, February 9, 2011
How do you win people over?Live what you’ve learnedKeep learning by doing
Egolessness
Wednesday, February 9, 2011
Surround yourself with people who know what you don't
Wednesday, February 9, 2011
When you start to act differently, you start to change the culture.
Wednesday, February 9, 2011
What about our clients?
Changing you will change your clients.
Wednesday, February 9, 2011
LEXUS.COM
Wednesday, February 9, 2011
LEXUS.COM
Wednesday, February 9, 2011
LEXUS.COM
Wednesday, February 9, 2011
LEXUS.COM
Wednesday, February 9, 2011
LEXUS.COM
Wednesday, February 9, 2011
Wednesday, February 9, 2011
Wednesday, February 9, 2011
URBAN DADDY
Wednesday, February 9, 2011
LEXUS BRAND STORIES
Wednesday, February 9, 2011
LEXUS BRAND CAMPAIGN
Wednesday, February 9, 2011
LEXUS BRAND STORIES
Wednesday, February 9, 2011
A failure I have learned from.An underappreciated success.
Wednesday, February 9, 2011
Wednesday, February 9, 2011
L STUDIO
Wednesday, February 9, 2011
3 MINUTE TALKSHOW
Wednesday, February 9, 2011
L STUDIO“SESSIONS” BY NORMAN SEEFF
Wednesday, February 9, 2011
WHO IS VISITING L/STUDIO?
LStudio.com Population:
74% are 45 or younger
Wednesday, February 9, 2011
WHO IS VISITING L/STUDIO?
Current Lexus Owners:22% are 45 or younger
LStudio.com Population:
74% are 45 or younger
Wednesday, February 9, 2011
WHAT DO THEY THINK?
96% Very much like the site
50% had an improved opinion of Lexus after their visit
98% said they would Definitely or Maybe return
Wednesday, February 9, 2011
A MARKETING CASE STUDY
First Brand to break into Hulu platform with branded content
First and only time (to date) a branded content series has migrated to a premium cable channel
Meryl Streep’s first appearance on internet content
Fast Company named Web Therapy as Web’s best branded entertainment
Wednesday, February 9, 2011
Enhance L/Studio FB presence:
Wednesday, February 9, 2011
Wednesday, February 9, 2011
The scariest project I’ve ever worked on.
Wednesday, February 9, 2011
The scariest project I’ve ever worked on.The most exciting project I’ve ever worked on.
Wednesday, February 9, 2011
Wednesday, February 9, 2011
Wednesday, February 9, 2011
Wednesday, February 9, 2011
What do you fear most?Changing
Wednesday, February 9, 2011
What do you fear most?Changing
Staying the same
Wednesday, February 9, 2011
Wednesday, February 9, 2011