bringing an employer brand to life through video
TRANSCRIPT
• Authentic
• Engaging
• Energetic
• Sharable
• Informative
What makes great EB content
• Personality
• Emotive
• Memorable
• Original / Different
• Distribution
• Audience
• What is it
• Objective
• Background / big picture
• Key message
• Call to action
Things to think about when writing a video brief
• Budget
• Timeframe
• Measurement
• Channels
• Digital marketing
• Environmentals